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Leading the Product 2017 - Dan Taylor - Lightning Talk Slides

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Title: Product Management in the corporate context: When Product / Market Fit isn’t enough
Presented at Leading the Product 2017 - Sydney

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Leading the Product 2017 - Dan Taylor - Lightning Talk Slides

  1. 1. Leading The Product 2017 Lightning Talks Slides Sydney, Australia Dan Taylor TAL For more information go to www.leadingtheproduct.com
  2. 2. Product Management in the corporate context: When Product / Market Fit isn’t enough Dan Taylor GM, Innovation October 2017
  3. 3. 3 Pack Title …including how thinking like a chocolatier can help In case we don’t make it! Why Corporate Innovation is so hard. A framework for overcoming these challenges. Examples of winning approaches…
  4. 4. 4 Pack Title Everybody loves the idea of being an entrepreneur
  5. 5. 5
  6. 6. CORPORATE INNOVATION = ACT LIKE A STARTUP
  7. 7. RISK GOVERNANCE OPERATIONS FOCUS CUSTOMERS BRAND CORPORATE ≠ STARTUP = + = =
  8. 8. “You can’t innovate by committee”
  9. 9. The challenge in a corporate is delivering speed and scale 9 SPEED & SCALE EXPECTATION
  10. 10. 10 Pack Title You’re going to need to sell more than one pen
  11. 11. 11 Pack Title
  12. 12. So how do you develop successful new products in big businesses? 12
  13. 13. 13 Myth: The usual rules of product / market fit apply
  14. 14. 14 You need Product / Market / Corporate fit
  15. 15. Corporate Fit? You have to align to the Corporate context 15 Technology / Operational Commercial Scale
  16. 16. Corporate Fit? You have to align to the Corporate context 16 Technology / Operational Commercial Scale Customer & Brand Strategic portfolio … and the best ones leverage the Corporate assets to drive greater scale
  17. 17. Leverage the distribution channel British Gas, launched a Remote Heating Control service through their engineer network, creating the largest Smart Homes player in the UK
  18. 18. Leverage the customer base Epson crowdfunded its new augmented reality headset – proving the demand, capturing early customers, and helping the financial case all at the same time
  19. 19. Leverage the brand Chocolate manufacturers often launch full scale pilots as ‘Limited Editions’ – giving the new product every chance of success, but also a risk-free way to fail ` 19
  20. 20. CHECK IT OUT! - The Secrets of Big Business Innovation is based on over 100 case studies from leading corporate entrepreneurs 20
  21. 21. 21 Pack Title …And don’t just ‘act like a start-up’! Summary 1. Think Product / Market / Corporate fit 2. Understand and align with the 4 areas of corporate fit 3. Ideally, leverage the corporate assets to enhance the opportunity

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