Information and Significance of Google Adwords

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Google Ad words
Google Ad words Importance and Significance
Guideline.

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What is Google Adwords
AdWords (Google AdWords) is an advertising service by
Google for businesses wanting to display ads on Google
and its advertising network. The AdWords program
enables businesses to set a budget for advertising and
only pay when people click the ads. The ad service is
largely focused on keywords.

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Importance of Google
Adwords
Google AdWords makes your marketing task a whole lot
easier by bringing huge per click traffic through the use of
proper keywords. ... Both these situations come along
with the Google AdWords Campaign. Thus, this campaign
is of great importance in bringing relevant clicks and visits
to one's site.

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Campaign Goals
Awareness of the project in the campaign targeted
location.
To target prospective buyers in and investors in and
around Location
Create sense of urgency among the target audience
Communicate exciting limited period offers
Generate leads f& bookings for the projects

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THANK YOU

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Promoting USP's
Scheme 1: Book Now & Get Discount Rs 200 per sq ft.
Scheme 2: Book Now for Rs. 10000 only
Scheme 3: Pay 10% now and 90% in 60 EMI's at 0%
interest
Scheme 4: EMI plans.

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Text Ad's
Text Ad's by Earnest Group

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Image Ad
Image Ad by Xrbia

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Campaign Strategies
Google Search Network:
Audience : People searching for homes in and around Location
Targeting : Project name, developer name, competitor project name,
neighboring
localities, Brand Name and location related search terms.
Location : Mumbai, Navi Mumbai, Pune.
Budget : INR .....
Leads : .....
Cost/Lead: .....

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Re - marketing
Search Re-marketing :
Audience : Re-marketing lists for search ads (RLSA) is a feature that
lets you customize your search ads campaign for people who have
previously visited your site, and tailor your bids and ads to these visitors
when they're searching on Google.
Location : Mumbai (Western, Central & Navi Mumbai), Pune
Budget :: INR ......
Leads :: .....

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Display Marketing

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Display Networks
● Reach out to people browsing internet by placing
your Ads on relevant websites to meet your
branding and customer acquisition goals.

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Commercial Aspect