1027 Thought Leadership Slides

1. 10/26/22
Capital Campaign Toolkit 1
A Better Feasibility Study Model
Andrea Kihlstedt and Amy Eisenstein, ACFRE
CaptialCampaignToolkit.com
Text 'checklist' to 414-240-2040
to get a free campaign guide and checklist.
1
Agenda
1. What is a Feasibility Study?
2. The traditional feasibility study model
3. The new model
4. What we’ve learned so far
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Where are you in your campaign?
A. Just thinking about it
B. Pre-Campaign planning
C. Feasibility study stage
D. Soliciting gifts
E. Celebrating one, planning the next
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2. 10/26/22
Capital Campaign Toolkit 2
What is a Feasibility Study?
1. Tests a plan and a dollar goal
2. Engages top prospects
3. Recommends a working goal
4. Builds board confidence
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What Can You Raise Money For?
New, addition, renovation,
professional services, bridge financing
Start up funds, expansions
Campaign expenses, added staff,
communications
Buildings
Program
Fundraising
5
What Can You Raise Money For?
New, addition, renovation,
professional services, bridge financing
Start up funds, expansions
Campaign expenses, added staff,
communications
Buildings
Program
Fundraising
• Test plan with lead donors
• Discuss case for support
• Assess giving potential
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3. 10/26/22
Capital Campaign Toolkit 3
CAPITALCAMPAIGNTOOLKIT.COM
Who to talk to?
7
CAPITALCAMPAIGNTOOLKIT.COM
More than 50% of the
money will come from
your top 20 donors.
Who to talk to?
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Talk to Your
Leadership
Level
Donors
20 gifts
70% of Goal
50 Prospects
Capital Campaign
Formula
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4. 10/26/22
Capital Campaign Toolkit 4
CAPITALCAMPAIGNTOOLKIT.COM
✓ Requires a clear plan
✓ Engages prospective donors
✓ Forces focus on top donors
✓ Clarifies strengths/weaknesses
✓ Gives the board confidence
✓ Provides outside perspective
Feasibility Study Benefits
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2. Consultant interviews prospects
3. Consultant presents to board
1. Consultant develops the plan
Traditional Feasibility Study
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Traditional Model – Pros & Cons
✓ Experienced interviewers
✓ Confidential interviews
✓ Less time for staff
✓ Builds board confidence
✓ Opaque process
✓ Draws criticisms with no recourse
(confidential interviews)
✓ Doesn’t build donor relationships
with org. leaders
PROS CONS
capitalcampaigntoolkit.com
12

5. 10/26/22
Capital Campaign Toolkit 5
My ’ah-ha’ about doing feasibility
study interviews
capitalcampaigntoolkit.com
13
2. Org. leaders interview prospects
3. Consultant + org. leaders prepare report
1. Consultant helps leaders develop plan
New Feasibility Study Model
4. Consultant + org. leaders present report
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New Study Model – Pros & Cons
✓ Builds donor relationships
✓ Open conversations
✓ Trains org leaders
✓ Fully transparent
✓ Builds board confidence
✓ Natural path to solicitation
✓ Time consuming
✓ Leaders may be anxious
✓ Donors may not be as open
PROS CONS
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6. 10/26/22
Capital Campaign Toolkit 6
What We’ve Learned
✓ Everyone starts out anxious
✓ Everyone loves the process (donors and leaders)
✓ Donors appreciate talking to org leaders
✓ Conversations pave the way to solicitations
✓ Transparent process increases confidence
✓ Org leaders plan to continue donor conversations
capitalcampaigntoolkit.com
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Interested in Learning More?
Sign up for a Free Strategy Session
CapitalCampaignToolkit.com
Text 'checklist' to 414-240-2040
to get a free campaign guide and checklist.
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