course material

1. (Mt) – Case Study: Airline Competitive Advantage
OverviewBusinesses are always striving to improve their business processes so that they
might develop a competitive advantage over the other enterprises in the industry. One
highly competitive marketplace is that of the commercial airline industry.Commercial
airlines, small and large, domestic and global, have all embraced implementing the modern
information systems technologies that are driving the on-demand economy.Case Study
AssignmentDownload and utilize the APA Style Template (DOCX) and review the Case Study
Requirements section.Select an airline such as American, Delta, Southwest, Emirate, etc.,
and compose a scholarly case study paper that provides details on one of the information
systems that has been implemented by the company in the area of human resources, sales
and marketing, customer service, reservations, maintenance, or operations. Be sure to select
an information system that has resulted in the airline gaining a competitive advantage over
its competitors. Touch on how the utilization of the information system has assisted the
airline’s management or employees in making better decisions, improving the business
processes, operating more efficiently, or attracting or retaining customers.