Best practices for project and self marketing.

1. PROJECT &
SELF MARKETING
Bernhard Kainrath
bernhard.kainrath@chello.at

2. Why Project
Marketing?

3. Do good and talk
about it!

4. Means for Project Marketing

5. Project Kickoff - Death
by PowerPoint?

6. Presentations
are boring

7. ÷2 =
Font size

8. 10/20/30
Guy Kawasaki

9. Project Kickoff – why not an event?
h"ps://vimeo.com/107795502

10. What about Storytelling?

11. Ini$al
situa$on
Actors
Stories
always
require
a
protagonist/a
hero.
The
hero
can
also
be
a
thing.
Is
the
center
of
a"enDon.
Must
be
trustworthy/likeable.
Antagonist/conflict
Can
be
a
person
or
an
extreme
situaDon.
11
Build-up of Tension

12. Mentor/helper
Final
Climax
And
the
moral
of
this
story...
SoluDon
with
a
happy
end.
12
Build-up of Tension

13. 13
h"p://www.youtube.com/watch?v=OSR4z9lS9q8

14. Made to Stick –
Ingredients of a good
story!
Unexpected
Length
Humor
Emotions
Believable
Media

15. 15
h"ps://youtu.be/-­‐V2vHSuUJog

16. A
typical
situa,on:
You
are
project
manager
of
a
big
project.
Your
introducDon
at
the
beginning
of
the
project
kick-­‐off
meeDng
should
-­‐ give
a
brief
overview
of
project
goals
and
next
steps
-­‐ raise
the
awareness
of
the
strategic
importance
of
the
project
-­‐ communicate
the
value
of
the
project
-­‐ support
the
team
development
-­‐ mo,vate
the
team
&
everyone
acts
in
concert
&
iden,fies
with
the
project
As
you
are
fed
up
with
“death
by
powerpoint”-­‐project
kick-­‐offs
this
Dme
you
want
to
do
something
completely
different.
This
Dme
you
tell
a
story.

17. Body Language
h"ps://youtu.be/Vyya-­‐69yY3U

18. What
do
you
expect
from
your
audience?
What
shall
they
THINK,
FEEL
and
finally
DO!
Relax
–
catch
a
breath
–
have
fun!
There
are
no
mistakes!
Improvise!
Don‘t
memorize
or
read
off
your
story.
Speech
rate!
Don‘t
huddle!
Speek
slowly
and
meaningfully.
Be
trustworthy!
No
excuses
at
the
beginning.
Body
language.
18
A view hints for your story!

19. Identify Multipliers
&
Networking
Networking,
Networking
Finally…

20. What happens after end of project?

21. PROJECT &
SELF MARKETING
Bernhard Kainrath
bernhard.kainrath@chello.at