The document provides tips for writing scripts. It recommends identifying the target audience and their interests before writing. A video brief outlining objectives and key details should then be created. When writing, stories and emotions should be incorporated to engage viewers. The first 15 seconds are critical for grabbing attention and keeping viewers watching. Visual elements and mystery should be used instead of explicitly explaining everything. Clarity is important so technical scripts can be understood. The script should be reviewed and rewritten until satisfying.

1. SCRIPT WRITING TIPS FOR
BUDDING WRITERS
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2. Know your audience
 Before youbegin writing your script, clearyour head and thinkabout the target audience. Once
youhavestructuralizedyouraudience, youneed to do your researchas to what type of content will
workfor this target audience.
 For example, if youare makinga video for pre-school, your audiencewill beparents of young
children, inthat case, emotional and inspirational content would be most effective. Also, makesure
the tone and language of thevideo resonates with thetarget audience.
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3. Write a VideoBrief
 Once youhaverecognized the target audience, set the objectives of the video. Theseobjectives would be in
accordance to themessage that youneed to conveywith thevideo. Abrief must includethe reason why
youare makingthis video, what the video needs to convey,who is yourtarget, what is it that youwant to
do once thevideo is complete, and what technical details the video must incorporate.
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4. Developa story to tell your message
 Humans aresocial beings. Nomatter what the context, humansare drawn towards stories and emotions. You
must keep this inmind while writing yourcorporate script as well. Nevermakea corporate script too formal.
Keep a humanelement attachedto the script no matter what the product is.
 For example, if yourclient is someone who makesmedical instruments, draft a script that talks about the marvel
that is humanbody.
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5. Makethe first 15 seconds engaging
 Thefirst 15seconds of a video are the most important ones. Thefirst 15seconds decide if the viewer will watch the
video furtheror stop mid-way. With so muchpower to the audience,holding the audience with immersive content has
become exceptionally challenging. While writing the script, there must be a terrific cliff hangerat 10or 15 seconds
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6. Keepthe mystery alive
 While writing the script, youmust neverdescribe everythingor giveall information away. Always remember,
thereis a major difference innovel writing and script writing. While writing a novel, youdo not haveany
other aid for description; while in scriptwriting, yourvideo will have visual elements, sound effects etc. to
enhanceyourconcept. It is advised to use these elements rather thanexplaining everything.
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7. Clarity is important
 Sometimes when we write a corporate or an industrial script, we end upwriting verytechnical and
complicated content. Such scripts are difficult to understand for a layman. We must always tryto write a
script that is clear and easy to understand so that anyonewho watches the video, even if the audience
doesn’t know the technicalities, they understand the processes and the basics of the business.
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8. Read, Review, Re-write
 As soon as youare done writing the script, youmust read the script end to end once. Most of the times, we
find few mistakes when we read it twice or thrice. Keep reading and updating the script until youare
completely satisfied.
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