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10 tips to deliver a successful pitch


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Here are the tips from the International Pitch Expert, Marie Perruchet. You can pre-order her book One Perfect Pitch, How to sell your idea, your product, your business or yourself here on Amazon

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10 tips to deliver a successful pitch

  1. 1. 10 tips to deliver a successful pitch Marie Perruchet #oneperfectpitch
  2. 2. 10 tips to deliver a successful pitch An elevator pitch is a short story about you and what you do. It is not about squeezing your whole business concept into a small form and rushing up to deliver it. Instead, it’s about opening the door to a longer conversation between you and your target audience.
  3. 3. You are always on stage The elevator pitch has left the elevator. It is the new form of communication used by anyone looking to sell themselves. It can happen in unusual places and you don’t have the luxury to hesitate. Remember that you might have your best opportunity at an airport or in a crowded bar. 1
  4. 4. Pitch like a pro Good pitches evolve over time. You need to have a handful of them and be ready to deliver them under pressure, on the spot. Keep it brief, increase the volume and don’t speed up. 2
  5. 5. Hook in ten seconds Make your first ten seconds count - Don’t waste your time and your audience’s in giving useless information. 3
  6. 6. Practice makes perfect Continue to hone your pitch, so you are always ready, whether you are at pitch slam, a formal boardroom, or sharing a cab with a potential investor. 4
  7. 7. Start telling us about the problem Don’t overwhelm your audience with the solution you offer and the technical or detailed features of your product. Start with the emotional problem to connect with your audience. 5
  8. 8. Or start with breaking news Start your pitch explaining the shift, the breakthrough or the innovation that opens the window to your creating a new company. Why now? 6
  9. 9. Show your expertise You are looking to be the one in a very competitive landscape. Investors listen to hundreds of pitches a year. Your story needs to show how and why you are the best at executing what you promised. Give us some evidence of your expertise. 7
  10. 10. Simplify your message Because you have a limited amount of time, use a direct, easy-to- understand language and don’t hide behind buzz words, which can turn people off. 8
  11. 11. Be yourself Authenticity and Humility = Likability. Be Yourself. 9
  12. 12. Go to the point Keep it to the point, high-level - no jargon. 10
  13. 13. Stay in touch Follow me on Twitter @MPerruchet, Instagram, Facebook, LinkedIn Email me Marie Perruchet Invite me to talk about the pitch at your company Pre-order my book here: