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Designing Blended Learning Experiences 
Brent A. Jones 
Konan University, Hirao School of Management 
Presented at JALTCALL 2014 ! 
Abstract 
This workshop will walk participants through the course design and development process, with an 
emphasis on blended-learning curriculum for Content and Language Integrated Learning (CLIL) 
contexts. Highlighting the work of L. Dee Fink (2003) in the area of Significant Learning 
Experiences, we will explore the different types of learning in Fink’s Taxonomy (foundational 
knowledge, application, integration, human dimension, caring and learning how to learn) while 
familiarising ourselves with his course design framework. Participants will be challenged to 
consider how each phase of this framework can inform and influence their own course design 
decisions, specifically the creation, adoption or adaptation of materials and methods to promote the 
acquisition of a new language as well as broader 21st century skills. Using examples of courses 
recently developed for a content-based English language program for university students in Japan, 
the presenter will discuss how Fink’s concepts of backward design (what’s important now and years 
after the course, and what should students do in the course to succeed?) and forward assessment 
(imagining students in a situation where they would use the knowledge/skills, and focusing the 
learning on realistic meaningful tasks) have helped in both revamping existing courses and 
developing new ones. Participants will go away with several job aids to assist them in their own 
curriculum, course and lesson planning endeavours. !S 
tarting Point - Questioning our own assumptions about learning and teaching. Clarifying which 
research paradigm (positivist, postpositivist, constructivist, critical/feminist, poststructuralist) we 
align with. 
It sometimes (often) feels like we are speaking a different language . . . ! 
Worldview & Theory of Knowledge (Hatch, 2002) 
! 
Worldview (Ontology) Theory of Knowledge (Epistemology) 
Positivist Reality is out there to be studied, 
captured and understood 
How the world is really ordered; 
Knower is distinct from known 
Postpositivist Reality exists but is never fully 
apprehended, only approximated 
Approximations of reality; 
Researcher is data collection 
instrument 
Constructivist Multiple realities are constructed Knowledge as a human construction; 
Researcher and participant co-construct 
understandings 
Critical/Feminist The apprehended world makes a 
material difference in terms of race, 
gender and class 
Knowledge as subjective and 
political; Researchers’ values frame 
inquiry 
Poststructuralist Order is created within individual 
minds to ascribe meaning to a 
meaningless universe 
There is no “Truth” to be known; 
Researchers examine the world 
through textual representations of it 
1 of 8
Frameworks ! 
(1) Change Management (Kotter, 2002; Heath  Heath, 2010) 
John Kotter - 8 Step Process of Successful Change 
- Create a Sense of Urgency 
- Pull Together the Guiding Team 
- Develop the Change Vision and Strategy 
- Communicate for Understanding and Buy In 
- Empower Others to Act 
- Produce Short-Term Wins 
- Don’t Let Up 
- Create a New Culture ! 
Chip Heath  Dan Heath - How to Make a Switch (See Appendix) 
Direct the Rider 
- Follow the Bright Spots 
- Script the Critical Moves 
- Point to the Destination 
Motivate the Elephant 
- Find the Feeling 
- Shrink the Change 
- Grow Your People 
Shape the Path 
- Tweak the Environment 
- Build Habits 
- Rally the Herd ! 
(2) 21st Century Skills (Partnership for 21st Century Skills, n.d.) 
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Core Subjects and 21st Century Themes 
Mastery of core subjects and 21st century themes is essential to student success. Core subjects 
include English, reading or language arts, world languages, arts, mathematics, economics, science, 
geography, history, government and civics. 
In addition, schools must promote an understanding of academic content at much higher levels by 
weaving 21st century interdisciplinary themes into core subjects: 
• Global Awareness 
• Financial, Economic, Business and Entrepreneurial Literacy 
• Civic Literacy 
• Health Literacy 
• Environmental Literacy ! 
Learning and Innovation Skills 
Learning and innovation skills are what separate students who are prepared for increasingly 
complex life and work environments in today’s world and those who are not. They include: 
• Creativity and Innovation 
• Critical Thinking and Problem Solving 
• Communication and Collaboration 
Information, Media and Technology Skills 
Today, we live in a technology and media-driven environment, marked by access to an abundance 
of information, rapid changes in technology tools and the ability to collaborate and make individual 
contributions on an unprecedented scale. Effective citizens and workers must be able to exhibit a 
range of functional and critical thinking skills, such as: 
• Information Literacy 
• Media Literacy 
• ICT (Information, Communications and Technology) Literacy ! 
Life and Career Skills 
Today’s life and work environments require far more than thinking skills and content knowledge. 
The ability to navigate the complex life and work environments in the globally competitive 
information age requires students to pay rigorous attention to developing adequate life and career 
skills, such as: 
• Flexibility and Adaptability 
• Initiative and Self-Direction 
• Social and Cross-Cultural Skills 
• Productivity and Accountability 
• Leadership and Responsibility ! 
(3) Significant Learning Experiences (Fink, 2003) ! 
Q1 - What are the SIX major categories in Fink’s Taxonomy of Significant Learning? ! 
_________________________ _________________________ 
_________________________ _________________________ 
_________________________ _________________________ 
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! 
Q2 - Give an example of Forward-Looking Assessment that you might use in one of your courses. !!!! 
Q3 - What are the steps in Integrated Course Design? ! 
Initial phase: Building strong primary components ! 
1 
2 
3 
4 
5 
! 
Intermediate phase: Assembling the components into a dynamic, coherent whole ! 
6 
7 
8 
!F 
inal Phase: Taking care of important details ! 
9 
10 
11 
12 
! 
(4) The Experience Economy (Pine  Gilmore, 1999) ! 
Concept 1 - Progression of Value ! 
Concept 2 - Realms of Experience !!! 
4 of 8
Concept 1 - Progression of Value 
Concept 2 - Realms of Experience !!!!!!!!!!!!!!!!!!!!!! 
5 of 8
Examples - Use this area for notes. ! 
Convergent/Divergent Tasks !!!! 
Peer Teaching !!!! 
Project Management !!!! 
Web Searches !!!! 
Self Study !!!! Your Ideas !!!! 
Other Considerations ! 
Intrinsic/Extrinsic Motivation Theory 
Although we cannot take it for granted, it is likely that the learning tasks and outcomes 
involved in blended-learning and flipped classroom environments will be intrinsically motivating 
for learners. Deci and Ryan (1985) claim that learners interested in learning tasks and outcomes for 
their own sake rather than for external rewards (extrinsic) are likely to become more effective 
learners. The teacher’s role will involve helping learners find the part of the project that is 
intrinsically motivating for them. ! 
Relevancy 
The real-life nature of blended and flipped experiences help ensure relevancy. At the same time, 
learners will gravitate toward parts of the projects that align with their own personal goals and 
values. Blended and flipped projects are also more likely to help fulfil learner needs at the upper 
levels of Maslow’s hierarchy of needs (1954), namely a sense of belonging, esteem and even self-actualization. 
6 of 8
Self-efficacy 
Individuals with high self-efficacy in a specific task are more likely to exert effort, and persist 
longer, than those with low efficacy (Schunk, 1990). A stronger sense of self-efficacy or 
expectations of mastery will lead to increased efforts (Bandura, 1977). On the other hand, low 
self-efficacy provides impetus to learn more about the subject (i.e. someone with a high self 
efficacy may not exert as much effort toward a task). Our role thus includes designing in 
opportunities for learners to experience success but to balance this with challenges at the outer 
boundary of their existing skills. The importance of aligning the challenge with existing skills 
is also highlighted in Csíkszentmihályi (1996). ! 
Satisfaction 
Finally, students involved in blended-learning and flipped-classroom experiences are more likely to 
experience satisfaction than peers whose experiences are limited to the classroom and/or 
hypothetical problems. This satisfaction is related to the other motivational factors, and the rewards 
will be both intrinsic and extrinsic. Intrinsic rewards will include increased self-esteem and feelings 
of accomplishment and agency, while extrinsic rewards will come in the form of peer recognition. ! 
Bibliography 
Bandura, A. (1997). Self-efficacy: the exercise of control. New York: W.H. Freeman. ! 
Bandura, A. (1977). Social learning theory. New York: General Learning Press. ! 
Csíkszentmihályi, M. (1996). Creativity: Flow and the psychology of discovery and invention. 
New York: Harper Perennial. ! 
DeBono, E. (1999). Six thinking hats (2nd ed.). Boston: Back Bay Books. ! 
Deci, E.L.  Ryan, R.M. (1985). Intrinsic Motivation and Self-determination in Human 
Behavior. New York: Plenum Press. ! 
Dickinson, L. (1995). Autonomy and motivation: a literature review. System, 23(2), 165-174. !F 
ink, L.D. (2003). Creating significant learning experiences: An integrated approach to designing 
college courses. San Francisco, CA: John Wiley  Sons, Inc. ! 
Haidt, J. (2006). The happiness hypothesis: Finding modern truth in ancient wisdom. New 
York : Basic Books. 
! 
Hatch, J. A. (2002). Doing qualitative research in education settings. Albany: SUNY Press. 
Heath, C.,  Heath, D. (2010). Switch: How to change things when change is hard. New 
York: Broadway Books. ! 
Kotter, J. P. (2002). The heart of change: Real life stories of how people change their 
organizations. Boston: Harvard business School Press. ! 
Mager, R. F. (1997). Preparing instructional objectives: A critical tool in the development of 
effective instruction (3rd ed.). Atlanta, GA: CEP Press. 
7 of 8
! 
Margolis, J. (1995). Historied thought, constructed world: A conceptual primer for the turn 
of the millennium. Berkeley: University of California Press. ! 
Maslow, A. (1954). Motivation and personality. New York: Harper. ! 
Mehisto, P., Marsh, D.,  Frigols, M.J. (2008). Uncovering CLIL: Content and language integrated 
learning in bilingual and multilingual education. Oxford: Macmillan Publishers Limited. ! 
Merrill, M. D. (2013). First Principles of Instruction: Identifying and Designing Effective, Efficient 
and Engaging Instruction. Pfeiffer. ! 
Morrison, G. R., Ross, S. M.,  Kemp, J. E. (2004). Designing effective instruction (4rd ed.). New 
York: John Wiley  Sons, Inc. !P 
artnership for 21st Century Skills (n.d.). Framework for 21st century learning. Retrieved February, 
2012 from http:// http://www.p21.org/ !P 
ine, J.  Gilmore, J. (1999). The experience economy. Boston: Harvard Business School 
Press. ! 
Wiggins, G. (1998). Educative assessment : Designing assessments to inform and improve student 
performance. San Francisco, CA: Jossey-Bass. ! 
Appendix - How to Make a Switch (Heath  Heath, 2010) 
For things to change, somebody somewhere has to start acting differently. Maybe it’s you, 
maybe it’s your team. Picture that person (or people). Each has an emotional Elephant side 
and a rational Rider side. You’ve got to reach both. And you’ve also got to clear the way for 
them to succeed. In short, you must do three things: ! 
--DIRECT THE RIDER 
Follow the Bright Spots. Investigate what’s working and clone it. 
Script the Critical Moves. Don’t think big picture, think in terms of specific behaviors. 
Point to the Destination. Change is easier when you know where you’re going and why it’s 
worth it. ! 
---------------------MOTIVATE THE ELEPHANT 
Find the Feeling. Knowing something isn’t enough to cause change. Make people feel 
something. 
Shrink the Change. Break down the change until it no longer spooks the Elephant. 
Grow Your People. Cultivate a sense of identity and instill the growth mindset. ! 
-------------------------------------SHAPE THE PATH 
Tweak the Environment. When the situation changes, the behavior changes. So change the 
situation. 
Build Habits. When behavior is habitual, it’s “free”—it doesn’t tax the Rider. Look for ways 
to encourage habits. 
Rally the Herd. Behavior is contagious. Help it spread. 
8 of 8

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Designing Blended Learning Experiences - Handout

  • 1. Designing Blended Learning Experiences Brent A. Jones Konan University, Hirao School of Management Presented at JALTCALL 2014 ! Abstract This workshop will walk participants through the course design and development process, with an emphasis on blended-learning curriculum for Content and Language Integrated Learning (CLIL) contexts. Highlighting the work of L. Dee Fink (2003) in the area of Significant Learning Experiences, we will explore the different types of learning in Fink’s Taxonomy (foundational knowledge, application, integration, human dimension, caring and learning how to learn) while familiarising ourselves with his course design framework. Participants will be challenged to consider how each phase of this framework can inform and influence their own course design decisions, specifically the creation, adoption or adaptation of materials and methods to promote the acquisition of a new language as well as broader 21st century skills. Using examples of courses recently developed for a content-based English language program for university students in Japan, the presenter will discuss how Fink’s concepts of backward design (what’s important now and years after the course, and what should students do in the course to succeed?) and forward assessment (imagining students in a situation where they would use the knowledge/skills, and focusing the learning on realistic meaningful tasks) have helped in both revamping existing courses and developing new ones. Participants will go away with several job aids to assist them in their own curriculum, course and lesson planning endeavours. !S tarting Point - Questioning our own assumptions about learning and teaching. Clarifying which research paradigm (positivist, postpositivist, constructivist, critical/feminist, poststructuralist) we align with. It sometimes (often) feels like we are speaking a different language . . . ! Worldview & Theory of Knowledge (Hatch, 2002) ! Worldview (Ontology) Theory of Knowledge (Epistemology) Positivist Reality is out there to be studied, captured and understood How the world is really ordered; Knower is distinct from known Postpositivist Reality exists but is never fully apprehended, only approximated Approximations of reality; Researcher is data collection instrument Constructivist Multiple realities are constructed Knowledge as a human construction; Researcher and participant co-construct understandings Critical/Feminist The apprehended world makes a material difference in terms of race, gender and class Knowledge as subjective and political; Researchers’ values frame inquiry Poststructuralist Order is created within individual minds to ascribe meaning to a meaningless universe There is no “Truth” to be known; Researchers examine the world through textual representations of it 1 of 8
  • 2. Frameworks ! (1) Change Management (Kotter, 2002; Heath Heath, 2010) John Kotter - 8 Step Process of Successful Change - Create a Sense of Urgency - Pull Together the Guiding Team - Develop the Change Vision and Strategy - Communicate for Understanding and Buy In - Empower Others to Act - Produce Short-Term Wins - Don’t Let Up - Create a New Culture ! Chip Heath Dan Heath - How to Make a Switch (See Appendix) Direct the Rider - Follow the Bright Spots - Script the Critical Moves - Point to the Destination Motivate the Elephant - Find the Feeling - Shrink the Change - Grow Your People Shape the Path - Tweak the Environment - Build Habits - Rally the Herd ! (2) 21st Century Skills (Partnership for 21st Century Skills, n.d.) 2 of 8
  • 3. Core Subjects and 21st Century Themes Mastery of core subjects and 21st century themes is essential to student success. Core subjects include English, reading or language arts, world languages, arts, mathematics, economics, science, geography, history, government and civics. In addition, schools must promote an understanding of academic content at much higher levels by weaving 21st century interdisciplinary themes into core subjects: • Global Awareness • Financial, Economic, Business and Entrepreneurial Literacy • Civic Literacy • Health Literacy • Environmental Literacy ! Learning and Innovation Skills Learning and innovation skills are what separate students who are prepared for increasingly complex life and work environments in today’s world and those who are not. They include: • Creativity and Innovation • Critical Thinking and Problem Solving • Communication and Collaboration Information, Media and Technology Skills Today, we live in a technology and media-driven environment, marked by access to an abundance of information, rapid changes in technology tools and the ability to collaborate and make individual contributions on an unprecedented scale. Effective citizens and workers must be able to exhibit a range of functional and critical thinking skills, such as: • Information Literacy • Media Literacy • ICT (Information, Communications and Technology) Literacy ! Life and Career Skills Today’s life and work environments require far more than thinking skills and content knowledge. The ability to navigate the complex life and work environments in the globally competitive information age requires students to pay rigorous attention to developing adequate life and career skills, such as: • Flexibility and Adaptability • Initiative and Self-Direction • Social and Cross-Cultural Skills • Productivity and Accountability • Leadership and Responsibility ! (3) Significant Learning Experiences (Fink, 2003) ! Q1 - What are the SIX major categories in Fink’s Taxonomy of Significant Learning? ! _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ 3 of 8
  • 4. ! Q2 - Give an example of Forward-Looking Assessment that you might use in one of your courses. !!!! Q3 - What are the steps in Integrated Course Design? ! Initial phase: Building strong primary components ! 1 2 3 4 5 ! Intermediate phase: Assembling the components into a dynamic, coherent whole ! 6 7 8 !F inal Phase: Taking care of important details ! 9 10 11 12 ! (4) The Experience Economy (Pine Gilmore, 1999) ! Concept 1 - Progression of Value ! Concept 2 - Realms of Experience !!! 4 of 8
  • 5. Concept 1 - Progression of Value Concept 2 - Realms of Experience !!!!!!!!!!!!!!!!!!!!!! 5 of 8
  • 6. Examples - Use this area for notes. ! Convergent/Divergent Tasks !!!! Peer Teaching !!!! Project Management !!!! Web Searches !!!! Self Study !!!! Your Ideas !!!! Other Considerations ! Intrinsic/Extrinsic Motivation Theory Although we cannot take it for granted, it is likely that the learning tasks and outcomes involved in blended-learning and flipped classroom environments will be intrinsically motivating for learners. Deci and Ryan (1985) claim that learners interested in learning tasks and outcomes for their own sake rather than for external rewards (extrinsic) are likely to become more effective learners. The teacher’s role will involve helping learners find the part of the project that is intrinsically motivating for them. ! Relevancy The real-life nature of blended and flipped experiences help ensure relevancy. At the same time, learners will gravitate toward parts of the projects that align with their own personal goals and values. Blended and flipped projects are also more likely to help fulfil learner needs at the upper levels of Maslow’s hierarchy of needs (1954), namely a sense of belonging, esteem and even self-actualization. 6 of 8
  • 7. Self-efficacy Individuals with high self-efficacy in a specific task are more likely to exert effort, and persist longer, than those with low efficacy (Schunk, 1990). A stronger sense of self-efficacy or expectations of mastery will lead to increased efforts (Bandura, 1977). On the other hand, low self-efficacy provides impetus to learn more about the subject (i.e. someone with a high self efficacy may not exert as much effort toward a task). Our role thus includes designing in opportunities for learners to experience success but to balance this with challenges at the outer boundary of their existing skills. The importance of aligning the challenge with existing skills is also highlighted in Csíkszentmihályi (1996). ! Satisfaction Finally, students involved in blended-learning and flipped-classroom experiences are more likely to experience satisfaction than peers whose experiences are limited to the classroom and/or hypothetical problems. This satisfaction is related to the other motivational factors, and the rewards will be both intrinsic and extrinsic. Intrinsic rewards will include increased self-esteem and feelings of accomplishment and agency, while extrinsic rewards will come in the form of peer recognition. ! Bibliography Bandura, A. (1997). Self-efficacy: the exercise of control. New York: W.H. Freeman. ! Bandura, A. (1977). Social learning theory. New York: General Learning Press. ! Csíkszentmihályi, M. (1996). Creativity: Flow and the psychology of discovery and invention. New York: Harper Perennial. ! DeBono, E. (1999). Six thinking hats (2nd ed.). Boston: Back Bay Books. ! Deci, E.L. Ryan, R.M. (1985). Intrinsic Motivation and Self-determination in Human Behavior. New York: Plenum Press. ! Dickinson, L. (1995). Autonomy and motivation: a literature review. System, 23(2), 165-174. !F ink, L.D. (2003). Creating significant learning experiences: An integrated approach to designing college courses. San Francisco, CA: John Wiley Sons, Inc. ! Haidt, J. (2006). The happiness hypothesis: Finding modern truth in ancient wisdom. New York : Basic Books. ! Hatch, J. A. (2002). Doing qualitative research in education settings. Albany: SUNY Press. Heath, C., Heath, D. (2010). Switch: How to change things when change is hard. New York: Broadway Books. ! Kotter, J. P. (2002). The heart of change: Real life stories of how people change their organizations. Boston: Harvard business School Press. ! Mager, R. F. (1997). Preparing instructional objectives: A critical tool in the development of effective instruction (3rd ed.). Atlanta, GA: CEP Press. 7 of 8
  • 8. ! Margolis, J. (1995). Historied thought, constructed world: A conceptual primer for the turn of the millennium. Berkeley: University of California Press. ! Maslow, A. (1954). Motivation and personality. New York: Harper. ! Mehisto, P., Marsh, D., Frigols, M.J. (2008). Uncovering CLIL: Content and language integrated learning in bilingual and multilingual education. Oxford: Macmillan Publishers Limited. ! Merrill, M. D. (2013). First Principles of Instruction: Identifying and Designing Effective, Efficient and Engaging Instruction. Pfeiffer. ! Morrison, G. R., Ross, S. M., Kemp, J. E. (2004). Designing effective instruction (4rd ed.). New York: John Wiley Sons, Inc. !P artnership for 21st Century Skills (n.d.). Framework for 21st century learning. Retrieved February, 2012 from http:// http://www.p21.org/ !P ine, J. Gilmore, J. (1999). The experience economy. Boston: Harvard Business School Press. ! Wiggins, G. (1998). Educative assessment : Designing assessments to inform and improve student performance. San Francisco, CA: Jossey-Bass. ! Appendix - How to Make a Switch (Heath Heath, 2010) For things to change, somebody somewhere has to start acting differently. Maybe it’s you, maybe it’s your team. Picture that person (or people). Each has an emotional Elephant side and a rational Rider side. You’ve got to reach both. And you’ve also got to clear the way for them to succeed. In short, you must do three things: ! --DIRECT THE RIDER Follow the Bright Spots. Investigate what’s working and clone it. Script the Critical Moves. Don’t think big picture, think in terms of specific behaviors. Point to the Destination. Change is easier when you know where you’re going and why it’s worth it. ! ---------------------MOTIVATE THE ELEPHANT Find the Feeling. Knowing something isn’t enough to cause change. Make people feel something. Shrink the Change. Break down the change until it no longer spooks the Elephant. Grow Your People. Cultivate a sense of identity and instill the growth mindset. ! -------------------------------------SHAPE THE PATH Tweak the Environment. When the situation changes, the behavior changes. So change the situation. Build Habits. When behavior is habitual, it’s “free”—it doesn’t tax the Rider. Look for ways to encourage habits. Rally the Herd. Behavior is contagious. Help it spread. 8 of 8