www.bicg.com
AGENDA         IMPORTANCE OF SOCIAL MEDIA         LINKEDIN DEMOGRAPHICS         KEY TIPS TO DEVELOP A LINKEDIN PROFILE    ...
AGENDA         IMPORTANCE OF SOCIAL MEDIA         LINKEDIN DEMOGRAPHICS         KEY TIPS TO DEVELOP A LINKEDIN PROFILE    ...
IMPORTANCE OF SOCIAL MEDIA               Powerful marketing and                  communication tool                       ...
IMPORTANCE OF SOCIAL MEDIA                             5
IMPORTANCE OF SOCIAL MEDIA: TYPES OF SM                                   6
IMPORTANCE OF SOCIAL MEDIA: A FEW FACTOIDS ALREADY OLD             By 2010. Gen Y will outnumber Baby Boomers….96% of Gen ...
Talent has become commoditized
Need to re‐invent the wheel?
Google you…. What do you see?   g y               y
Maximize your “Google Juice”         y        g
AGENDA         IMPORTANCE OF SOCIAL MEDIA         LINKEDIN DEMOGRAPHICS         KEY TIPS TO DEVELOP A LINKEDIN PROFILE    ...
LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde            15
LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde            16
LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde            17
LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde            18
LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde            19
LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde            20
LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde            21
Linkedin Works Because         It’s Safe        It’ S f
AGENDA         IMPORTANCE OF SOCIAL MEDIA         LINKEDIN DEMOGRAPHICS         KEY TIPS TO DEVELOP A LINKEDIN PROFILE    ...
KEY TIPS TO DEVELOP A LINKEDIN PROFILE                                          Linkedin Rewards                          ...
KEY TIPS TO DEVELOP A LINKEDIN PROFILE                                          Build                                     ...
KEY TIPS TO DEVELOP A LINKEDIN PROFILE•   Upload a Good Photo                       •   Use Keywords Liberally in Your Pro...
KEY TIPS TO DEVELOP A LINKEDIN PROFILE•    Write a memorable headline that capture your   •   Motivational     value add  ...
KEY TIPS TO DEVELOP A LINKEDIN PROFILE                               •   Experience with related companies… is            ...
KEY TIPS TO DEVELOP A LINKEDIN PROFILE•    Update Profile Often, but Not     Egregiously•    Create Status Updates (like T...
KEY TIPS TO DEVELOP A LINKEDIN PROFILE   •   Stay vigilant and observe who is       watching you               gy
•   Assess your viewers    A            i
•   Use Skills functionality, the ways     U Skill f ti        lit th    Headhunters search after those key     words•   E...
KEY TIPS TO DEVELOP A LINKEDIN PROFILE•    Liberally Provide and      Request      Recommendations    •   Use Custom Invit...
•   Thank the comments•   Join Groups (not too many) and     J i G        ( tt           ) d    Associations•   Create you...
Linkedin ConnectionsLinkedin Connections
•   Do not go over     crazy•   Find Connections     Find Connections    Through Linkedin     Search    •   Name        N ...
•   Invite Anyone     You Meet in a     Business Setting    Business Setting•   Use Custom Intro     Text, Unless You     ...
•   Browse Your     Connections’     Connections to     Connections to    Find People you     Missed or Forgot            ...
Using Linkedin for Business        Development       D l                         •   Connect with                         ...
Linkedin ContactsLinkedin Contacts
•   Invite Contacts From Your Outlook and/or Webmail Databases                                    41
Linkedin GroupsLinkedin Groups
Linkedin Jobs       43
Linkedin INBOX         Send Messages to Connections about          Events, Job Openings, etc
Linkedin Companies
Linkedin Companies
•   Perform blind, reverse and company    reference checks•   New Hires•   Profiles, references for a potential boss•   Ma...
Linkedin News        •   Personalized to your profile
AGENDA         IMPORTANCE OF SOCIAL MEDIA         LINKEDIN DEMOGRAPHICS         KEY TIPS TO DEVELOP A LINKEDIN PROFILE    ...
Linkedin Applications Increase Usefulness           pp                             •   Tool for                           ...
60
Building Your Reputation on LinkedInBuilding Your Reputation on LinkedIn                  64
AGENDA         IMPORTANCE OF SOCIAL MEDIA         LINKEDIN DEMOGRAPHICS         KEY TIPS TO DEVELOP A LINKEDIN PROFILE    ...
Time to display LeadershipTime to display Leadership66                           66
CONCLUSIONS                       To‐Do List• Increase your visibility, add    • Use Keywords/ Skills  connections        ...
CONCLUSIONS    Other branding opportunities    Oth b di            t iti• Facebook (segregate   professional contacts from...
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
How to brand yourself through linkedin
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How to brand yourself through linkedin

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EOI · 27/04/2011
http://bit.ly/ifBDH4

In the age of Web 2.0, we are all commodities. Therefore, just as products and services strive to create differentiated brands, so too must individuals. Today, creating and managing one’s personal brand entails harnessing Google, understanding and leveraging LinkedIn, and using other social media tools such as Facebook and Twitter.
Today our main focus will be the use of LinkedIn, though we will briefly touch upon the usage of Social Media. You will gain some easy tips on how to improve your LinkedIn profile, a tool used by 80% of Fortune 100 companies to recruit staff.

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How to brand yourself through linkedin

  1. 1. www.bicg.com
  2. 2. AGENDA IMPORTANCE OF SOCIAL MEDIA LINKEDIN DEMOGRAPHICS KEY TIPS TO DEVELOP A LINKEDIN PROFILE SOME WAYS TO USE LINKEDIN APPLICATIONS CONCLUSIONS 2
  3. 3. AGENDA IMPORTANCE OF SOCIAL MEDIA LINKEDIN DEMOGRAPHICS KEY TIPS TO DEVELOP A LINKEDIN PROFILE SOME WAYS TO USE LINKEDIN APPLICATIONS CONCLUSIONS 3
  4. 4. IMPORTANCE OF SOCIAL MEDIA Powerful marketing and  communication tool Professional Amateur "a group of Internet‐based applications that build on the ideological and technological foundations of Web 2.0, and that , allow the creation and exchange of user generated content” KAPLAN AND HAENLIAN.  WIKIPEDIA 4
  5. 5. IMPORTANCE OF SOCIAL MEDIA 5
  6. 6. IMPORTANCE OF SOCIAL MEDIA: TYPES OF SM 6
  7. 7. IMPORTANCE OF SOCIAL MEDIA: A FEW FACTOIDS ALREADY OLD By 2010. Gen Y will outnumber Baby Boomers….96% of Gen Yers  have joined a social network, Source: Grunwald Associates National  Study, July 2007. http://www.trendsspotting.com/blog/?p=165 Social Media has overtaken porn as the #1 activity on the  Web. Source: Study: Social Networking Sites Overtake Porn As  Internets #1 Search, Reuters, Sep 16, 2008. Nielsen, a market research firm, said that American are spending more  http://www.reuters.com/article/idUSSP31943720080916time on social‐networking sites than on e‐mail. In October 2009, Americans spent just under six hours surfing social networks, almost three times as much as in the same month in 2007. Source: A special report on social networking, The Economist, Jan 28, 2010. Eighty percent of companies use LinkedIn as a primary tool to http://www.economist.com/specialreports/displayStory.cfm?story_id=1 find employees. Source: Jobvite Social Recruitment Survey : 5351002 Statistics Show Social Media Is Bigger Than You Think, Socialnomics,  ugust 009 ttp //soc a o cs et/ 009/08/ /stat st cs s o August 2009.http://socialnomics.net/2009/08/11/statistics‐show‐ social‐media‐is‐bigger‐thanyou‐ think/ According to recent data from Nielsen, Internet users spent an average of 6 hours, 13 minutes on social  People are now spending more time on social‐ p p g networking sites, in the month of May 2010 t ki it i th th f M 2010 networking sites than on dealing with e‐mail. 74% Internet Users reported to visit a SM site during May 2010 Seventy‐five percent of millennials have a social networking profile (GenXs: 50%;  Boomers: 30%; Silents: 6%). One in five have posted a video of themselves online. Source:  Millennials: A Portrait of Generation Next,” a new report from the Pew Research Center for the  p , y, People & the Press, February, 2010. http://pewsocialtrends.org/pubs/751/millennials‐confident‐connected‐open‐to 9
  8. 8. Talent has become commoditized
  9. 9. Need to re‐invent the wheel?
  10. 10. Google you…. What do you see? g y y
  11. 11. Maximize your “Google Juice” y g
  12. 12. AGENDA IMPORTANCE OF SOCIAL MEDIA LINKEDIN DEMOGRAPHICS KEY TIPS TO DEVELOP A LINKEDIN PROFILE SOME WAYS TO USE LINKEDIN APPLICATIONS CONCLUSIONS 14
  13. 13. LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde 15
  14. 14. LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde 16
  15. 15. LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde 17
  16. 16. LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde 18
  17. 17. LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde 19
  18. 18. LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde 20
  19. 19. LINKEDIN DEMOGRAPHICS JANUARY 2011Credits: Amodiovalerio Verde 21
  20. 20. Linkedin Works Because  It’s Safe It’ S f
  21. 21. AGENDA IMPORTANCE OF SOCIAL MEDIA LINKEDIN DEMOGRAPHICS KEY TIPS TO DEVELOP A LINKEDIN PROFILE SOME WAYS TO USE LINKEDIN APPLICATIONS CONCLUSIONS 23
  22. 22. KEY TIPS TO DEVELOP A LINKEDIN PROFILE Linkedin Rewards  Action • Follow the tips • 10 minutes a day on Linkedin • Explore the tools, become part of  Linkedin 24
  23. 23. KEY TIPS TO DEVELOP A LINKEDIN PROFILE Build  B ild your  your Profile
  24. 24. KEY TIPS TO DEVELOP A LINKEDIN PROFILE• Upload a Good Photo • Use Keywords Liberally in Your Profile• Complete Your Entire Profile, • Link to Web Sites using Keywords Including Previous Jobs • Link to Blog RSS Feed• Do not include email address,… Describe jobs creatively 26
  25. 25. KEY TIPS TO DEVELOP A LINKEDIN PROFILE• Write a memorable headline that capture your • Motivational value add l dd Communication• Leverage Summary: Elevator speech tool• Complete CV but not necessarily perfect • Mix human with• Use industry key words for search functions professional aspects
  26. 26. KEY TIPS TO DEVELOP A LINKEDIN PROFILE • Experience with related companies… is not a full CV… write something different • Tag T words in your descriptions d i d i i
  27. 27. KEY TIPS TO DEVELOP A LINKEDIN PROFILE• Update Profile Often, but Not Egregiously• Create Status Updates (like Twitter and Facebook St t ) F b k Status)
  28. 28. KEY TIPS TO DEVELOP A LINKEDIN PROFILE • Stay vigilant and observe who is watching you gy
  29. 29. • Assess your viewers A i
  30. 30. • Use Skills functionality, the ways  U Skill f ti lit th Headhunters search after those key  words• Education… at early stages of your  career more relevant
  31. 31. KEY TIPS TO DEVELOP A LINKEDIN PROFILE• Liberally Provide and  Request  Recommendations • Use Custom Invite Text • Provide Some Guidance to  Reviewer on Possible  Themes/Keywords
  32. 32. • Thank the comments• Join Groups (not too many) and  J i G ( tt ) d Associations• Create your own group y g p• Participate in the discussions
  33. 33. Linkedin ConnectionsLinkedin Connections
  34. 34. • Do not go over  crazy• Find Connections  Find Connections Through Linkedin  Search • Name N • Company • Location • Keyword 36
  35. 35. • Invite Anyone  You Meet in a  Business Setting Business Setting• Use Custom Intro  Text, Unless You  Know the Person  K h P Well 37
  36. 36. • Browse Your  Connections’  Connections to  Connections to Find People you  Missed or Forgot  38
  37. 37. Using Linkedin for Business  Development D l • Connect with  Connect with Clients, Former  Clients and  Prospects P t • Use Search to Find  Appropriate Contact  pp p People at Target  Companies • Use Search to Find  Use Search to Find Background  Information on  Prospect Personnel 39
  38. 38. Linkedin ContactsLinkedin Contacts
  39. 39. • Invite Contacts From Your Outlook and/or Webmail Databases 41
  40. 40. Linkedin GroupsLinkedin Groups
  41. 41. Linkedin Jobs 43
  42. 42. Linkedin INBOX Send Messages to Connections about  Events, Job Openings, etc
  43. 43. Linkedin Companies
  44. 44. Linkedin Companies
  45. 45. • Perform blind, reverse and company reference checks• New Hires• Profiles, references for a potential boss• Make your interview go smoother
  46. 46. Linkedin News • Personalized to your profile
  47. 47. AGENDA IMPORTANCE OF SOCIAL MEDIA LINKEDIN DEMOGRAPHICS KEY TIPS TO DEVELOP A LINKEDIN PROFILE SOME WAYS TO USE LINKEDIN APPLICATIONS CONCLUSIONS 55
  48. 48. Linkedin Applications Increase Usefulness  pp • Tool for positioning • Activate Linkedin Applications and Connect to Content You or Your Company p y Creates • WordPress & Bloglink • SlideShare & Google Presentation • Company Buzz (Twitter Search)
  49. 49. 60
  50. 50. Building Your Reputation on LinkedInBuilding Your Reputation on LinkedIn 64
  51. 51. AGENDA IMPORTANCE OF SOCIAL MEDIA LINKEDIN DEMOGRAPHICS KEY TIPS TO DEVELOP A LINKEDIN PROFILE SOME WAYS TO USE LINKEDIN APPLICATIONS CONCLUSIONS 65
  52. 52. Time to display LeadershipTime to display Leadership66 66
  53. 53. CONCLUSIONS To‐Do List• Increase your visibility, add  • Use Keywords/ Skills connections • Get 15 Linkedin • Improve connectability,  recommendations show all your affiliations • 100% Complete profile 100% Complete profile• Improve Google PageRank • Get 200 connections• Buy your name in an URL Buy your name in an URL • Add a book list Add a book list• Write a branded headline in  • Add slides or documents your Linkedin Profile your Linkedin Profile • Start blogging• Write an elevator speech in  your Summary 67
  54. 54. CONCLUSIONS Other branding opportunities Oth b di t iti• Facebook (segregate  professional contacts from  friends)• Zoominfo. Correct inaccurate  info www.zoominfo.com• Twitter. Use  e Use www.tinyurl.com• Naymz to sanitise your Naymz to sanitise your  profile• Profile in Google Profile in Google• www.visualcv.com 68

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