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Brand & recruit well.Meet your mission.                   @BGBreck   1
LinkedIn Nonprofit SolutionsEnable nonprofits to engage what they need to succeed.         Bryan Breckenridge         Nonp...
1.Social2. #’s3. 10 Tips4. Success5. Demo             @BGBreck   3
Social         @BGBreck   4
Differentiating between the Social Networks Key Themes   Identity   Relationships   Activities                        ...
The Three Classifications of Social Networks               Identity         Relationships            Activities           ...
The Casual Utility Mass audience, socially engaging Core use cases: games, photos, sharing, events In the context of Li...
The Public Broadcast Platform Ability to disseminate and/or track information Real time, trending, celebrity appeal In ...
The Professional Network MISSION: Connect the world’s professionals to  make them more productive and successful Provide...
#’s      @BGBreck   10
@BGBreck   11
@BGBreck   12
@BGBreck   13
@BGBreck   14
The world’s largest professional social networkOver 60% of members are now international                                  ...
3,682,4328.8%        @BGBreck 16
10 Tips          @BGBreck   17
1.) Share success & ideas in this groupJOINTHISGROUP!                                           @BGBreck   18
2.) Search for “LinkedIn” on Ventureneer.com                                         @BGBreck   19
3.) Establish your individual brand   100% profile.                                                @BGBreck   20
4.) Create an “InMap”. Here’s mine                                     @BGBreck   21
5.) Encourage staff & board to do 3.) & 4.)                                              @BGBreck 22
120 staff 144 “Employees”                       @BGBreck   23
6.) Establish your organizational brand   100% adoption                                              .       1.)          ...
FreeRealEstate         @BGBreck   25
7.) Spread the word using “Groups”   Join & participate or       Launch one!                     CSV Invite Tool          ...
8.) “followers” are good. They see your job posts                                          @BGBreck 27
9.) Social recruiting strategies have four parts     1. Understanding                    2. Positioning      your target c...
10.) These two audiences operate differently  Active Candidates           Passive Candidates  - Will apply @ your site    ...
Success          @BGBreck   30
+ Social ImpactLinkedin Nonprofit Solutions  platform, members & employees                               @BGBreck 31
Social recruiting has its rewards                       - Time-to-hire from 100+ days to 60 days                       - D...
Posting all position levels pays off   Year-round AND summer camp staff.                                       @BGBreck 33
Traffic + good branding = Strong applicant flow                  .                                              @BGBreck
Demo       @BGBreck   35
Brand   Target   Post   Source                          @BGBreck 36
Going beyond LinkedIn’s self-service offerings                    Nonprofit Relationship Managers                       M...
Questions?bbreckenridge@linkedin.com                             @BGBreck 38
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LinkedIn Tips for Nonprofit HR Professionals.

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LinkedIn Tips for Nonprofit HR Professionals.

  1. 1. Brand & recruit well.Meet your mission. @BGBreck 1
  2. 2. LinkedIn Nonprofit SolutionsEnable nonprofits to engage what they need to succeed. Bryan Breckenridge Nonprofit Success Enabler LinkedIn Nonprofit Solutions LinkedIn | San Francisco Bay Area Connections: 2,500+ | Recommendations: 22 bbreckenridge@linkedin.com 650-605-2684 @bgbreck @BGBreck 2
  3. 3. 1.Social2. #’s3. 10 Tips4. Success5. Demo @BGBreck 3
  4. 4. Social @BGBreck 4
  5. 5. Differentiating between the Social Networks Key Themes  Identity  Relationships  Activities @BGBreck
  6. 6. The Three Classifications of Social Networks Identity Relationships Activities Status, Friends, Family & Social Utility Social Gaming & Colleagues PhotoSharing Public Fans & Real Time Communications Followers Micro-blogging Professional Colleagues & Professional Identity, Network Business Contacts Connections & Insights @BGBreck 6
  7. 7. The Casual Utility Mass audience, socially engaging Core use cases: games, photos, sharing, events In the context of Linkedin – Very different environments (customers, priorities, objectives) – Overlap in participants, but not in intent @BGBreck
  8. 8. The Public Broadcast Platform Ability to disseminate and/or track information Real time, trending, celebrity appeal In the context of Linkedin: – Partnership enabling publishing and professional information flow  Content in to LinkedIn when relevant  Content published out to amplify professional message @BGBreck
  9. 9. The Professional Network MISSION: Connect the world’s professionals to make them more productive and successful Provide ability to own and manage one’s own professional identity Curate professional context Turn relationships and information into opportunities @BGBreck
  10. 10. #’s @BGBreck 10
  11. 11. @BGBreck 11
  12. 12. @BGBreck 12
  13. 13. @BGBreck 13
  14. 14. @BGBreck 14
  15. 15. The world’s largest professional social networkOver 60% of members are now international * 82% * 161M 90 Fortune 100 Companies use LinkedIn to hire * 55 >2M Company Pages 32 17 ~4.2B 8 Professional searches in 2011 2 4 2004 2005 2006 2007 2008 2009 2010 *as of March 31, 2012 LinkedIn Members (Millions) @BGBreck 15
  16. 16. 3,682,4328.8% @BGBreck 16
  17. 17. 10 Tips @BGBreck 17
  18. 18. 1.) Share success & ideas in this groupJOINTHISGROUP! @BGBreck 18
  19. 19. 2.) Search for “LinkedIn” on Ventureneer.com @BGBreck 19
  20. 20. 3.) Establish your individual brand 100% profile. @BGBreck 20
  21. 21. 4.) Create an “InMap”. Here’s mine @BGBreck 21
  22. 22. 5.) Encourage staff & board to do 3.) & 4.) @BGBreck 22
  23. 23. 120 staff 144 “Employees” @BGBreck 23
  24. 24. 6.) Establish your organizational brand 100% adoption . 1.) 1.) Promote 2.) Share2.) 24 @BGBreck
  25. 25. FreeRealEstate @BGBreck 25
  26. 26. 7.) Spread the word using “Groups” Join & participate or Launch one! CSV Invite Tool 41K+ 1K+ 2K+ Chronicle of LinkedIn Nonprofit Philanthropy Solutions NTEN 88K+ Nonprofit Groups. @BGBreck 26
  27. 27. 8.) “followers” are good. They see your job posts @BGBreck 27
  28. 28. 9.) Social recruiting strategies have four parts 1. Understanding 2. Positioning your target candidate your organization as an audience? “employer of choice”?4. Measuring Results 3. Engagingof your sourcing and posting? top passive & active talent? @BGBreck
  29. 29. 10.) These two audiences operate differently Active Candidates Passive Candidates - Will apply @ your site - Don’t have a current resume - Listen to opportunities - May not listen to opportunities - Respond quickly - May not respond to “apply now” - Seek information - Higher bar to respond @BGBreck
  30. 30. Success @BGBreck 30
  31. 31. + Social ImpactLinkedin Nonprofit Solutions platform, members & employees @BGBreck 31
  32. 32. Social recruiting has its rewards - Time-to-hire from 100+ days to 60 days - Dramatic lift in candidate quality - Strong $ ROI vs. former posting approach - Building “just in time” candidate pipeline @BGBreck
  33. 33. Posting all position levels pays off Year-round AND summer camp staff. @BGBreck 33
  34. 34. Traffic + good branding = Strong applicant flow . @BGBreck
  35. 35. Demo @BGBreck 35
  36. 36. Brand Target Post Source @BGBreck 36
  37. 37. Going beyond LinkedIn’s self-service offerings Nonprofit Relationship Managers  Monitors usage  Strategy development Enterprise Services Team  Rapid response to service inquiries  Regular usage reporting Education & Events  General training offered constantly  Schedule training sessions @BGBreck
  38. 38. Questions?bbreckenridge@linkedin.com @BGBreck 38

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