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Local media, local news The newspaper perspective
[Source: ABC] Newspaper consumption trends Year-on-year change in daily newspaper purchases (%) Regional newspaper circulation declines are steeper than for national titles
Time spent: print versus online [Source: National Readership Survey and comScore] ,[object Object],[object Object],[object Object],[object Object],Minutes spent with news per month by the average (online) user and (print) reader
[object Object],[object Object],[object Object],Value of readers and users (local news brands) [Source: Enders Analysis estimates based on National Readership Survey, Advertising Association and comScore data] UK regional press revenue per reader (£) Revenue per online unique visitor (£) Revenue per user will depend more on publisher strategies in terms of subscriptions and whether their current obsession with audience scale continues
Local and regional newspaper advertising Local and regional newspaper advertising spend (£m) ,[object Object],[object Object],[Source: Advertising Association and Enders Analysis estimates]
[object Object],[object Object],[object Object],[object Object],UK local marketplace [Source: Advertising Association, Rajar. Note: regional advertising covers all classifieds in regional newspapers; regional display in regional newspapers; regional advertising in radio; all advertising in directories; in online, all directory advertising, all classifieds, 20% of search advertising; 20% of cinema and outdoor advertising] UK regional advertising revenue estimates   (£m) Migration of direct response advertising from print to online is also shifting marketing from local brands to national / global brands, and putting severe downward pressure on rates 2001 2007 2014 Newspapers 2,570 2,486 1,166 Radio 143 159 118 Directories 902 960 330 Internet 123 1,166 1,962 Cinema 33 41 50 Outdoor 135 195 174 Total 3,906 5,007 3,800
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Government intervention
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Government intervention
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Government intervention

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Local Newspaper Economics

  • 1. Local media, local news The newspaper perspective
  • 2. [Source: ABC] Newspaper consumption trends Year-on-year change in daily newspaper purchases (%) Regional newspaper circulation declines are steeper than for national titles
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