Nxt Creds Response Management


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Nxt Creds Response Management

  1. 1. Solutions
  2. 2. We Are <ul><li>Beyond Conventional </li></ul><ul><ul><li>Offering outsourced “Integrated Marketing Solutions” right from conceptualization to execution, in a new package . </li></ul></ul>
  3. 3. About NXT Solutions NXT Solutions was conceived with a view to provide unconventional integrated marketing solutions ,which are proven to consistently deliver a high measureable return on marketing investment. The highly creative and professional team at NXT Solutions, ideates concepts, creates identity, launches campaigns and livens up events with unforgettable themes, ideas and presentation “ As you go through your souvenir, there’s something you remember and there things you never forget; We at NXT Solutions create memories you will never forget” 
  4. 4. “ The 4448 formula of NXT offers effective Integrated Marketing Solutions ” Step 5: The Communications are done in Eight ways Step 4: What you discuss is either of Four Communications Step 3: Four ways to contact Step 2: Four Locations where he is contactable Step 1 : The key Customer - End user or channel Partner NXT CUSTOMER ACTIVATION 5 Steps
  5. 5. I R I Information, Research & Intelligence Services <ul><li>Marcom </li></ul><ul><li>Designing </li></ul><ul><li>Printing </li></ul><ul><li>Letter Shopping </li></ul><ul><li>Fulfilment – Post, Courier </li></ul><ul><li>Response Tracking & management </li></ul><ul><li>E- marketing Services </li></ul><ul><li>Web site design </li></ul><ul><li>E-Mailer Design </li></ul><ul><li>Hosting Services </li></ul><ul><li>Response Tracking & management </li></ul><ul><li>Online Tracking services </li></ul><ul><li>Databases </li></ul><ul><li>Create New Databases as per custom need of the client </li></ul><ul><li>The need can be for a new product, customer segments etc. </li></ul><ul><li>Mass Data entry </li></ul><ul><li>Outsourced Database Management </li></ul><ul><li>Research & Tracking </li></ul><ul><li>Qualitative & Quantitative research </li></ul><ul><li>Focussed Groups </li></ul><ul><li>Customer, Partner satisfaction : Process, system, tracking </li></ul><ul><li>Retail trend analysis </li></ul>
  6. 6. Activation Services <ul><li>Events </li></ul><ul><li>Product launches </li></ul><ul><li>Channel Partner Meets </li></ul><ul><li>Guru Seminars </li></ul><ul><li>Tech. Partner Programs </li></ul><ul><li>Award Shows </li></ul><ul><li>Gaming Competitions </li></ul><ul><li>Retail </li></ul><ul><li>Merchandising </li></ul><ul><li>Kiosks </li></ul><ul><li>Shop-in-Shops </li></ul><ul><li>POP </li></ul><ul><li>POS </li></ul><ul><li>Time bound Installations </li></ul><ul><li>Permanent Installations </li></ul><ul><li>Retail </li></ul><ul><li>Activation </li></ul><ul><li>Large field force activation </li></ul><ul><li>Market / Competition Intelligence & Analysis </li></ul><ul><li>Sampling and Audits </li></ul><ul><li>Mystery Shopper Programs </li></ul><ul><li>Promotions </li></ul><ul><li>Static in markets, malls </li></ul><ul><li>Live in markets, malls, HTA’s </li></ul><ul><li>Mobile </li></ul><ul><li>Canopy/prefabricated installations </li></ul><ul><li>Specialised custom made promotion merchandise </li></ul><ul><li>Alternate Transportation Medium Promotions </li></ul>
  7. 7. Relationship Services <ul><li>White Glove </li></ul><ul><li>Personalised Greeting cards </li></ul><ul><li>Flower Baskets </li></ul><ul><li>Champagne Hampers </li></ul><ul><li>Chocolate Hampers </li></ul><ul><li>Gourmet Services </li></ul><ul><li>Customised gifts </li></ul><ul><li>Personalised Exoticas </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Customised Mailers </li></ul><ul><li>In print </li></ul><ul><li>In 3D </li></ul><ul><li>With pre-post followups </li></ul>
  8. 8. Interactive Services <ul><li>Response Management </li></ul><ul><li>Partner Programs </li></ul><ul><li>Guru Seminars </li></ul><ul><li>Speciality workshops </li></ul><ul><li>Product demo. Shows </li></ul><ul><li>Channel / End User Meets </li></ul><ul><li>Lead Generation & </li></ul><ul><li>Management </li></ul><ul><li>Pre- Sales </li></ul><ul><li>Post Sales </li></ul><ul><li>Product demo appointments </li></ul><ul><li>Demo Follow up </li></ul><ul><li>After Sale Service calls </li></ul><ul><li>Relationship calls </li></ul><ul><li>VAS calls </li></ul><ul><li>SMS follow ups </li></ul><ul><li>Help Lines </li></ul><ul><li>Toll Free Nos. </li></ul><ul><li>Individual City nos. </li></ul><ul><li>SMS broadcasts </li></ul><ul><li>On line helpline/support service </li></ul>
  9. 9. Value Ads… <ul><li>Methodology </li></ul><ul><li>An internationally validated approach for developing the program and providing value ongoing </li></ul><ul><li>Experience </li></ul><ul><li>Understanding of retail </li></ul><ul><li>Understanding of Clients business </li></ul><ul><li>Large sales & retail team deployment and management experience </li></ul><ul><li>Transparency </li></ul><ul><li>Financial – open ledger </li></ul><ul><li>Account team – standards </li></ul><ul><li>Reporting – customised to deliver insights on the critical to success issues </li></ul><ul><li>Senior management involved in optimisation of program to best in class status </li></ul>Continuous improvement supported by tools, processes, and standards … .and above all alignment through the culture and aspirations and competitiveness of our people
  10. 10. Planning, detailing, strategizing, executing, performance, ownership, optimizing the stake holders requirements and the expectations of the customers, channel partners and the society Our Accountability
  11. 11. Response Management at NXT Process & Capabilities
  12. 12. The Process Data Identification Invite Creative Development Outbound Communication Tele E-mail Broadcast Fax Direct Mailers Inbound Communication Venue Reg Management Analysis and Reporting SMS Blast
  13. 13. The NXT Team Project Manager Operations Manager Database Head Field Sup -1 TM Sup - 2 Field Staff - 10 Tele-Marketing Staff - 10 Database Executives-2 The Response Center
  14. 14. Data Identification <ul><li>In-house database of over 100,000 organizations </li></ul><ul><li>Over 150,000 contacts </li></ul><ul><li>Can extract relevant companies and individuals basis the event target profile </li></ul>
  15. 15. Response Management <ul><li>Expert Telemarketing Executives </li></ul><ul><li>Dedicated response management team with experience in handling Paid conferences </li></ul><ul><li>Modular and scalable ways to Ensure cold Telecalling, and tracking of Lead, until it is Warm  Hot  Registration </li></ul><ul><li>Dedicated RSVP & Fax number for the inbound facility. </li></ul>Reporting <ul><li>Dedicated trained callers to handle the query and take the registration and confirm the participation of the delegate. </li></ul><ul><li>Final round of calling on all the confirmation received to ensure the attendance of the delegate at the right time. </li></ul><ul><li>Regular quality checks on Registration to ensure the attendance of TG </li></ul>Email Blast Field Visit Telecalling SMS Blast
  16. 16. Outbound Communication <ul><li>Capability to acquire customers in up-country through a vendor network- managed by NXT Response Management Team </li></ul><ul><li>In house personalized e-broadcast facilities </li></ul><ul><li>Fax Broadcast facility </li></ul><ul><li>Direct Mailer personalization facilities </li></ul><ul><li>SMS Broadcast </li></ul>
  17. 17. Analysis and Reporting <ul><li>Daily updates on invites sent, Telecalling done etc. </li></ul><ul><li>Updates on number of audience expected </li></ul><ul><ul><li>Midcourse correction if required </li></ul></ul><ul><li>Analysis of the attendees and feedback </li></ul>
  18. 18. Key Strengths <ul><ul><ul><ul><ul><li>1. Extensive Reach </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2. Infrastructure </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>3. Creative Team </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4. Response Management </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>5. Servicing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>6. The Core Operations Team </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>7. Trust of our Clients </li></ul></ul></ul></ul></ul>
  19. 19. Case Studies Response Management
  20. 20. Making of Indian Giants with Verne Harnish <ul><li>Event objective </li></ul><ul><ul><li>Leadership program for fast growing companies </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai, Bangalore, Hyderabad and Delhi </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>CEO, MD’s & Functional Heads </li></ul></ul><ul><li>Delegate Fee </li></ul><ul><ul><li>Rs 16900 </li></ul></ul>Target Achievement 600+ Target 600
  21. 21. Indiatimes Strategy Summit – Jack Trout <ul><li>Event objective </li></ul><ul><ul><li>GURU Event with Jack Trout </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>CFO’s & HR Head </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>Free </li></ul></ul>Target 70 Achievement 80
  22. 22. IAMAI – Digital Marketing <ul><li>Event objective </li></ul><ul><ul><li>Conference on Digital Marketing </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>CEO’s & Marketing Heads </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>5000/- </li></ul></ul>Target 300 Achievement 350
  23. 23. CNBC’s Infrastructure Excellence Award <ul><li>Event objective </li></ul><ul><ul><li>Recognize and Felicitation companies for excellence in the field of infrastructure development </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Event City – Mumbai & Delhi </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>CEO, Functional Heads all across India </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>Free </li></ul></ul>Target 80 Achievement 82
  24. 24. Economictimes – Knowledge Forum <ul><li>Event objective </li></ul><ul><ul><li>DRIVING PROFITABILITY AND GROWTH THROUGH INNOVATION - using innovation to prosper in difficult times </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai, Delhi, Bangalore </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>CEO’s & CIO’s </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>9500/- </li></ul></ul>
  25. 25. Times Grey Cell – Brand Equity Compass 09 <ul><li>Event objective </li></ul><ul><ul><li>Leveraging the downturn to create stronger brands </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>Marketing Heads </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>5000/- </li></ul></ul>Target 50 Achievement 70
  26. 26. Dataquest – eGovernance Summit 09 <ul><li>Event objective </li></ul><ul><ul><li>Knowledge Sharing on innovative e-Gov implementations </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Patna </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>Central & State Government Officials </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>Free </li></ul></ul>Target 80 Achievement 149
  27. 27. PC Quest - SMB Forum 2009 <ul><li>Event objective </li></ul><ul><ul><li>Empower your business with the latest technologies </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Coimbatore, Hyderabad, Kolkatta </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>CEO’s & IT Heads of SMB Organization (15 – 70 Crs Companies) </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>Free </li></ul></ul>Target 50 Achievement 80
  28. 28. Dare Magazine - SAHAS <ul><li>Event objective </li></ul><ul><ul><li>A Movie about Entrepreneurship </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Agra, Surat, Baroda, Hubli, Nashik, Mysore, Rajkot, Nagpur, Pondicherry </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>CEO’s, Proprietors, Owners, Partners </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>Free </li></ul></ul>Target 60 Achievement 90-100
  29. 29. InspireOne (TMI India) – Training Workshop Series <ul><li>Event objective </li></ul><ul><ul><li>Training Workshop on Negotiation, Person Quality, Relationship, Customer Service, Time Management, Sales </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai, Pune, Bangalore, Hyderabad, Kolkatta, Delhi, Chennai, Ahmedabad </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>Functional Heads </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>5000/- to 22000/- </li></ul></ul>Target 10 - 15 Achievement Average 12
  30. 30. <ul><li>Event objective </li></ul><ul><ul><li>Mastering the challenges for global success. </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>CEO’s </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>12000/- </li></ul></ul>Target 75 Achievement 95
  31. 31. HR Summit – Times of India <ul><li>Event objective </li></ul><ul><ul><li>To create awareness on real issues and deliberate strategies to benefit human capital and affect company growth </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>HR Head </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>5500/- </li></ul></ul>Target 100 Achievement 147
  32. 32. Indian Financial Inclusion - TOI <ul><li>Event objective </li></ul><ul><ul><li>To sustain and provide further momentum to Rural Banking Heads </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Delhi </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>Head of Department </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>5500/- </li></ul></ul>Target 100 Achievement 122
  33. 33. Banking Technology - TOI <ul><li>Event objective </li></ul><ul><ul><li>Risk and compliance management through efficient use of technology </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>Head of Department </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>5500/- </li></ul></ul>Target 100 Achievement 110
  34. 34. <ul><li>Event objective </li></ul><ul><ul><li>Creation & Management of Wealth </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai & Bangalore </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>CEO’s </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>12000/- </li></ul></ul>Target 80 Achievement 95
  35. 35. Brand Equity – Compass 2010 <ul><li>Event objective </li></ul><ul><ul><li>Marketing 3.0 one to one & one to a billion ! </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Mumbai </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>Brand Manager / Marketing Head </li></ul></ul><ul><li>Delegate Fees </li></ul><ul><ul><li>5500/- </li></ul></ul>Target 100 Achievement 112
  36. 36. Why NXT <ul><li>Over 11 years of Industry experience </li></ul><ul><li>Extensive Network in India </li></ul><ul><li>Experienced Technical & Professional team equipped at handling all the complex logistics of a successful event </li></ul><ul><li>Extensive Network in the Entertainment Industry including Artist Management </li></ul><ul><li>Knowledge and prior experience of producing events & promos of similar nature and profile. </li></ul><ul><li>Our CORE TEAM ! </li></ul><ul><ul><li>Dedicated & Experienced Team </li></ul></ul><ul><li>Experience Team handled more than 150 events per year </li></ul><ul><ul><li>Team Experience with below clients </li></ul></ul><ul><li>Business Objects, Siebel, Infragistics, Raritan, Veritas, Macromedia, Interwoven, McAfee, Symphony, NIIT, Britannia, Pru ICICI, Nerolac, IMRB, Tata AIG, ICICI Lombard, Castrol, Schneider, AMFI, Seagate, Hitachi, Hewlett Packard, Microsoft, CSI, Capgemini, ACME, CIOL, CISCO, Equant, EMC2, Citrix, GPTW, Intel, Madura Garments, MNYL, SAP, Solid Works, Apple, Tata Indicom, Kingfisher…. </li></ul>
  37. 37. Contact Us NXT Solutions F-93 ,Profit Center ,A-Wing Panchsheel EN.Mahavir Nagar ,PH II, Bldg B-2 Borivali ( West ), Mumbai-400 092 Ishak Ansari / Mridul Sharma Directors Mobile: +91 9322415533 / 09324213573
  38. 38. Thank You