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Career paths into product management and product marketing 30th sept 2019 v3 - slideshare

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Career paths into product management and product marketing 30th sept 2019 v3 - slideshare

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This joint session of Cambridge Product Management Network and Cambridge Network explores the common (and not-so-common!) career paths into Product Management and Product Marketing.

This event will cover:

* Where do Product Managers come from - engineering, technical, marketing, sales, operations, other?
* What skills sets do these practitioners inherently bring to product management and marketing?
* What knowledge bridges are needed to jump the gap?

Arthur Meadows, one of the co-founders of CPMN, will present some of the sector's findings on the career trajectory into Product Management / Marketing. Céline Sharpe, Lead Product Writer at FIS, will provide her insights in moving from technical author to product marketer.

This event should appeal to you if you are:
* thinking of branching out into product marketing and product marketing
* interested in meeting peers from other companies
* just curious

This joint session of Cambridge Product Management Network and Cambridge Network explores the common (and not-so-common!) career paths into Product Management and Product Marketing.

This event will cover:

* Where do Product Managers come from - engineering, technical, marketing, sales, operations, other?
* What skills sets do these practitioners inherently bring to product management and marketing?
* What knowledge bridges are needed to jump the gap?

Arthur Meadows, one of the co-founders of CPMN, will present some of the sector's findings on the career trajectory into Product Management / Marketing. Céline Sharpe, Lead Product Writer at FIS, will provide her insights in moving from technical author to product marketer.

This event should appeal to you if you are:
* thinking of branching out into product marketing and product marketing
* interested in meeting peers from other companies
* just curious

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Career paths into product management and product marketing 30th sept 2019 v3 - slideshare

  1. 1. Cambridge Product Management Network Career paths into Product Management and Product Marketing Arthur Meadows & Céline Sharpe 30th Sept 2019 Thanks to our sponsors
  2. 2. About Arthur Engineering Degree (programming internship) Change management consultant Software Testing Sales Engineering Start-up Co-founder MBA Commercial Officer / Investor Relations @Fetch.AI 1989 NOW Programmer / Technical Translation / Implementation Engineer Product Management / Product Marketing
  3. 3. Definition of Product Management Marketing (specifically Market Satisfaction) Technology Delivery in 4D
  4. 4. Definition of Product Management Titles • Product Manager • Product Marketing Manager • Technical Product Manager • CEO of the Product • Janitor of the Product • ….. • The only person that d*mn well cares about the Product!
  5. 5. Definition of Product Management Product strategy Concentrates on the product strategy and the business of the product line Technical Product Management Works with Development to build the best product Product Marketing Takes the product message to the channel working with sales and communications teams The Product Management Triad The literature defines three roles In smaller teams, this is one role
  6. 6. Definition of Product Management What is their horizons ? Who are their stakeholders? • Engineering • Design / UX / Testing • Sales / Sales Engineering / Marketing / Events • Corporate Marketing / Communications / Brand • Legal: Intellectual Property, Contracts • Finance: Pricing, Budgeting, Portfolio • …..
  7. 7. Product Management & Product Marketing Internally Focussed Externally Focussed Product Manager Product Marketing
  8. 8. Routes into Product Management Where do PMs come from? • No specific academic degrees Practical Experience Domain Expertise
  9. 9. Domain Expertise Where do PMs come from? Proposition Development Technical Construction Value Realisation / Utility Sales Engineering Marketing Testing Implementation Customer Support Sales Engineering, Business Analysis User Experience
  10. 10. Domain Expertise Where do PMs come from? Proposition Development Technical Construction Value Realisation / Utility Sales Engineering Marketing Testing Implementation Customer Support Sales Engineering, Business Analysis User ExperienceB2B vs B2C
  11. 11. Routes into Product Management Where do PMs come from? Survey Proposition Development Technical Construction Value Realisation / Utility
  12. 12. Routes into Product Management Where do PMs come from? “What did you do prior to becoming a product manager?” Tarigo.co.uk 6,000 respondents 2010 - 2019 Proposition Development Valuation Realisation
  13. 13. Domain Expertise + Soft Skills Other skills needed!! Proposition Development Technical Construction Value Realisation / Utility Human ‘Savvy’ Corporate ‘Savvy’ Communication Trust Leadership Project / Process Management Translation
  14. 14. Céline Sharpe from Technical Writer to Product Marketing
  15. 15. About Céline – Technical Writer to Product Marketing English degree at Université de Savoie Various Customer Service roles Corporate Support Manager Communications Writer Featurespace Information Developer Technical Writer Now what? 2002 NOW Came over to UK Lead Product Writer Product Content team 2006 2018 2014
  16. 16. A Product Marketer’s top qualities… • A high degree of empathy • A good copywriter • Efficient project and stakeholder manager
  17. 17. What can you do TOMORROW to get into Product Management / Marketing 1. Be the Domain Expert 2. Consider what is being asked of your own business function AND consider what’s going in other business functions 3. Visit another business function  so that what they do  and understand how they see you 4. Be seconded to another business function  stay awhile - and go native!
  18. 18. Domain Expertise Where do PMs come from? Proposition Development Technical Construction Value Realisation / Utility Sales Engineering Marketing Testing Implementation Customer Support Sales Engineering, Business Analysis User Experience
  19. 19. How can you plan to get into Product Management / Marketing? 1. Study some of the methodologies / frameworks / resources 2. Books / Websites? 3. Take some Product Management courses (£££)
  20. 20. Sponsor Courses Courses in Amsterd am, Berlin, Paris, New York Sign up for their free Resource s Product Management and Product Marketing for technology-based products Product Management Leadership Forum 25-27 Sep (full) 14-16 Oct (full) 23-25 Oct 12-14 Nov (full) 26-28 Nov 17-19 Dec 17 Oct Courses in Amsterdam, Berlin, Paris, New York 20% discount for CPMN members - email CPMN committee for code Sign up for their free Resources via website
  21. 21. Sponsor Courses Our infographic!
  22. 22. Sponsor Courses Courses in Amsterd am, Berlin, Paris, New York Sign up for their free Resource s Complete Product Management Training Product Management Leadership 14 – 16 Oct 9 – 11 Dec 2 – 3 Dec Product Management Central – online courses 20% discount on any booking - email CPMN committee for code
  23. 23. Sponsor Courses 28-31 October Foundations, Market, Launch, Price 25-26 November Business of Data Science 3 – 5 December Foundations, Focus Build 10% Discount for any Pragmatic event: PICPMNVIP in Eventbrite (or call +1 480 515 1411 on website) Pragmatic Marketing Framework Superb resources
  24. 24. Sponsor Courses • Golden Ticket to “Business of Data Science” • 25-26 November, London Process 1. Expression of Interest 2. Lottery (1st, 2nd, 3rd, 4th) 3. Winner has to return and provide 5 min summary
  25. 25. Q&A
  26. 26. Sponsor Courses • Golden Ticket to “Business of Data Science” • 25-26 November, London Process 1. Expression of Interest 2. Lottery (1st, 2nd, 3rd, 4th) 3. Winner has to return and provide 5 min summary
  27. 27. Sponsor Prizes An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
  28. 28. Come back to CPMN! Monday 25th November Monday 13th January Thursday 5th March Boathouse Pub, Cambridge Social + Presentation + Social
  29. 29. Cambridge Product Management Network

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