Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Cambridge Product Management Network
Career paths into Product
Management and Product Marketing
Arthur Meadows & Céline Sh...
About Arthur
Engineering Degree
(programming
internship)
Change management
consultant
Software Testing Sales Engineering
S...
Definition of Product Management
Marketing
(specifically Market
Satisfaction)
Technology
Delivery
in 4D
Definition of Product Management
Titles
• Product Manager
• Product Marketing Manager
• Technical Product Manager
• CEO of...
Definition of Product Management
Product strategy
Concentrates on the product strategy
and the business of the product lin...
Definition of Product Management
What is their horizons ?
Who are their stakeholders?
• Engineering
• Design / UX / Testin...
Product Management & Product
Marketing
Internally Focussed Externally Focussed
Product Manager
Product Marketing
Routes into Product Management
Where do PMs come from?
• No specific academic degrees
Practical
Experience Domain Expertise
Domain Expertise
Where do PMs come from?
Proposition
Development
Technical
Construction
Value Realisation
/ Utility
Sales ...
Domain Expertise
Where do PMs come from?
Proposition
Development
Technical
Construction
Value Realisation
/ Utility
Sales ...
Routes into Product Management
Where do PMs come from?
Survey
Proposition
Development
Technical
Construction
Value Realisa...
Routes into Product Management
Where do PMs come from?
“What did you do prior to becoming a product manager?”
Tarigo.co.uk...
Domain Expertise + Soft Skills
Other skills needed!!
Proposition
Development
Technical
Construction
Value Realisation
/ Ut...
Céline Sharpe
from Technical Writer
to Product Marketing
About Céline – Technical Writer to Product Marketing
English degree at
Université de Savoie
Various Customer
Service roles...
A Product Marketer’s top qualities…
• A high degree of empathy
• A good copywriter
• Efficient project and stakeholder man...
What can you do TOMORROW to get into
Product Management / Marketing
1. Be the Domain Expert
2. Consider what is being aske...
Domain Expertise
Where do PMs come from?
Proposition
Development
Technical
Construction
Value Realisation
/ Utility
Sales ...
How can you plan to get into Product
Management / Marketing?
1. Study some of the methodologies / frameworks /
resources
2...
Sponsor Courses
Courses
in
Amsterd
am,
Berlin,
Paris,
New
York
Sign up
for their
free
Resource
s
Product Management and
Pr...
Sponsor Courses
Our
infographic!
Sponsor Courses
Courses
in
Amsterd
am,
Berlin,
Paris,
New
York
Sign up
for their
free
Resource
s
Complete Product
Manageme...
Sponsor Courses
28-31 October Foundations, Market,
Launch, Price
25-26 November Business of Data Science
3 – 5 December Fo...
Sponsor Courses
• Golden Ticket to “Business of Data Science”
• 25-26 November, London
Process
1. Expression of Interest
2...
Q&A
Sponsor Courses
• Golden Ticket to “Business of Data Science”
• 25-26 November, London
Process
1. Expression of Interest
2...
Sponsor Prizes
An easy-to-follow six-step process
developed over the past 15 years can
help you address unsolved problems,...
Come back to CPMN!
Monday 25th November
Monday 13th January
Thursday 5th March
Boathouse Pub, Cambridge
Social + Presentat...
Cambridge Product Management Network
Upcoming SlideShare
Loading in …5
×

of

Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 1 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 2 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 3 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 4 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 5 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 6 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 7 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 8 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 9 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 10 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 11 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 12 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 13 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 14 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 15 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 16 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 17 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 18 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 19 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 20 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 21 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 22 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 23 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 24 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 25 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 26 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 27 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 28 Career paths into product management and product marketing   30th sept 2019 v3 - slideshare Slide 29
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Career paths into product management and product marketing 30th sept 2019 v3 - slideshare

Download to read offline

This joint session of Cambridge Product Management Network and Cambridge Network explores the common (and not-so-common!) career paths into Product Management and Product Marketing.

This event will cover:

* Where do Product Managers come from - engineering, technical, marketing, sales, operations, other?
* What skills sets do these practitioners inherently bring to product management and marketing?
* What knowledge bridges are needed to jump the gap?

Arthur Meadows, one of the co-founders of CPMN, will present some of the sector's findings on the career trajectory into Product Management / Marketing. Céline Sharpe, Lead Product Writer at FIS, will provide her insights in moving from technical author to product marketer.

This event should appeal to you if you are:
* thinking of branching out into product marketing and product marketing
* interested in meeting peers from other companies
* just curious

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Career paths into product management and product marketing 30th sept 2019 v3 - slideshare

  1. 1. Cambridge Product Management Network Career paths into Product Management and Product Marketing Arthur Meadows & Céline Sharpe 30th Sept 2019 Thanks to our sponsors
  2. 2. About Arthur Engineering Degree (programming internship) Change management consultant Software Testing Sales Engineering Start-up Co-founder MBA Commercial Officer / Investor Relations @Fetch.AI 1989 NOW Programmer / Technical Translation / Implementation Engineer Product Management / Product Marketing
  3. 3. Definition of Product Management Marketing (specifically Market Satisfaction) Technology Delivery in 4D
  4. 4. Definition of Product Management Titles • Product Manager • Product Marketing Manager • Technical Product Manager • CEO of the Product • Janitor of the Product • ….. • The only person that d*mn well cares about the Product!
  5. 5. Definition of Product Management Product strategy Concentrates on the product strategy and the business of the product line Technical Product Management Works with Development to build the best product Product Marketing Takes the product message to the channel working with sales and communications teams The Product Management Triad The literature defines three roles In smaller teams, this is one role
  6. 6. Definition of Product Management What is their horizons ? Who are their stakeholders? • Engineering • Design / UX / Testing • Sales / Sales Engineering / Marketing / Events • Corporate Marketing / Communications / Brand • Legal: Intellectual Property, Contracts • Finance: Pricing, Budgeting, Portfolio • …..
  7. 7. Product Management & Product Marketing Internally Focussed Externally Focussed Product Manager Product Marketing
  8. 8. Routes into Product Management Where do PMs come from? • No specific academic degrees Practical Experience Domain Expertise
  9. 9. Domain Expertise Where do PMs come from? Proposition Development Technical Construction Value Realisation / Utility Sales Engineering Marketing Testing Implementation Customer Support Sales Engineering, Business Analysis User Experience
  10. 10. Domain Expertise Where do PMs come from? Proposition Development Technical Construction Value Realisation / Utility Sales Engineering Marketing Testing Implementation Customer Support Sales Engineering, Business Analysis User ExperienceB2B vs B2C
  11. 11. Routes into Product Management Where do PMs come from? Survey Proposition Development Technical Construction Value Realisation / Utility
  12. 12. Routes into Product Management Where do PMs come from? “What did you do prior to becoming a product manager?” Tarigo.co.uk 6,000 respondents 2010 - 2019 Proposition Development Valuation Realisation
  13. 13. Domain Expertise + Soft Skills Other skills needed!! Proposition Development Technical Construction Value Realisation / Utility Human ‘Savvy’ Corporate ‘Savvy’ Communication Trust Leadership Project / Process Management Translation
  14. 14. Céline Sharpe from Technical Writer to Product Marketing
  15. 15. About Céline – Technical Writer to Product Marketing English degree at Université de Savoie Various Customer Service roles Corporate Support Manager Communications Writer Featurespace Information Developer Technical Writer Now what? 2002 NOW Came over to UK Lead Product Writer Product Content team 2006 2018 2014
  16. 16. A Product Marketer’s top qualities… • A high degree of empathy • A good copywriter • Efficient project and stakeholder manager
  17. 17. What can you do TOMORROW to get into Product Management / Marketing 1. Be the Domain Expert 2. Consider what is being asked of your own business function AND consider what’s going in other business functions 3. Visit another business function  so that what they do  and understand how they see you 4. Be seconded to another business function  stay awhile - and go native!
  18. 18. Domain Expertise Where do PMs come from? Proposition Development Technical Construction Value Realisation / Utility Sales Engineering Marketing Testing Implementation Customer Support Sales Engineering, Business Analysis User Experience
  19. 19. How can you plan to get into Product Management / Marketing? 1. Study some of the methodologies / frameworks / resources 2. Books / Websites? 3. Take some Product Management courses (£££)
  20. 20. Sponsor Courses Courses in Amsterd am, Berlin, Paris, New York Sign up for their free Resource s Product Management and Product Marketing for technology-based products Product Management Leadership Forum 25-27 Sep (full) 14-16 Oct (full) 23-25 Oct 12-14 Nov (full) 26-28 Nov 17-19 Dec 17 Oct Courses in Amsterdam, Berlin, Paris, New York 20% discount for CPMN members - email CPMN committee for code Sign up for their free Resources via website
  21. 21. Sponsor Courses Our infographic!
  22. 22. Sponsor Courses Courses in Amsterd am, Berlin, Paris, New York Sign up for their free Resource s Complete Product Management Training Product Management Leadership 14 – 16 Oct 9 – 11 Dec 2 – 3 Dec Product Management Central – online courses 20% discount on any booking - email CPMN committee for code
  23. 23. Sponsor Courses 28-31 October Foundations, Market, Launch, Price 25-26 November Business of Data Science 3 – 5 December Foundations, Focus Build 10% Discount for any Pragmatic event: PICPMNVIP in Eventbrite (or call +1 480 515 1411 on website) Pragmatic Marketing Framework Superb resources
  24. 24. Sponsor Courses • Golden Ticket to “Business of Data Science” • 25-26 November, London Process 1. Expression of Interest 2. Lottery (1st, 2nd, 3rd, 4th) 3. Winner has to return and provide 5 min summary
  25. 25. Q&A
  26. 26. Sponsor Courses • Golden Ticket to “Business of Data Science” • 25-26 November, London Process 1. Expression of Interest 2. Lottery (1st, 2nd, 3rd, 4th) 3. Winner has to return and provide 5 min summary
  27. 27. Sponsor Prizes An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
  28. 28. Come back to CPMN! Monday 25th November Monday 13th January Thursday 5th March Boathouse Pub, Cambridge Social + Presentation + Social
  29. 29. Cambridge Product Management Network

This joint session of Cambridge Product Management Network and Cambridge Network explores the common (and not-so-common!) career paths into Product Management and Product Marketing. This event will cover: * Where do Product Managers come from - engineering, technical, marketing, sales, operations, other? * What skills sets do these practitioners inherently bring to product management and marketing? * What knowledge bridges are needed to jump the gap? Arthur Meadows, one of the co-founders of CPMN, will present some of the sector's findings on the career trajectory into Product Management / Marketing. Céline Sharpe, Lead Product Writer at FIS, will provide her insights in moving from technical author to product marketer. This event should appeal to you if you are: * thinking of branching out into product marketing and product marketing * interested in meeting peers from other companies * just curious

Views

Total views

286

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

7

Shares

0

Comments

0

Likes

0

×