Reflection on Operations Management Practices in the Superstores of Bangladesh

2. • Two well-known superstores
operating in Bangladesh.
• Unimart a favorite destination for
shoppers who are looking for
convenience, quality, and
affordability.
• Swapno a trusted brand for
providing customers with a hassle-
free shopping experience.

3. • Product Offerings
• Customer Experience
• Store Layout and Design
• Overall Coverage
• Capacity
• Pricing Strategy
• Membership Cards and
Points
Operations Management
Practices
• Comparative View
• Supply Chain
Management
• Inventory
Management
• Technology
• Parking Facilities
• Other Facilities
• General Observations

5. Customer
Experience
Unimar
t
Swapno

6. Pricing
Strategy
Swapno
Unimar
t

7. Unimar
t
Swapno
VS

8. Unimar
t
Swapno
Membership Cards and Points
Reward
s
Redeeme
d
Customer’s
Purchase
Amount
Customer’s
Total
Purchase
Amount
For Discounts
on Future
Purchases
On the Next
Visit

9. Store Layout and
Design
Unimar
t
Swapno

10. Unimart
• Dhaka
• Chittagong
• Sylhet
Swapno
• Both urban and rural areas

11. Unimar
t
Swapno
Centralize
d
Comple
x
Simpl
e
Manages
International
Logistics and
Customs
Clearance
Decentralize
d
Supply Chain
Management
Manages
Their
Own
Supply
Chain

12. Unimrt
• Lean Inventory Management
Swapno
• Traditional Inventory
Management

13. Technology:
Unimar
t
Swapno
VS

15. Other
Facilities
Unimar
t
Swapno
VS

16. • Unimart has a more upscale and premium feel compared to
Swapno.
• Unimart stores are designed to provide a more relaxed shopping
experience, with spacious aisles and attractive displays.
• Swapno stores can be more crowded and hectic due to their larger
size and wider range of products.
• Unimart’s focus on premium products means that their prices are
generally higher compared to Swapno.

18. Thank
You