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Marketing Channels and Value Networks
Importan
ce of
Channels
The
Digital
Channel
Revolutio
n
Value
Network
Multichann
el
Marketing
Integrating
Multichann
el
Marketing
System
Push
Strategy
Pull
Strategy
Omnichann
el
Marketing
Benefit
Walmart
Case
Demand
chain
planning
Market-Logistics
Objectives
● Study what customers require and
what competitors are offering.
● The wholesaler must then research
the relative importance.
● The company must also consider
competitors service standards.
● The company must establish some
promise it makes to the market.
Planning the infrastructure to meet
demand, then implementing and
controlling the physical flows of materials
and final goods from points of origin to
points of use to meet customer
requirements at a profit.
Integrated Logistics
Systems (ILS)
● Material Management
● Material Flow Systems
● Physical Distribution
● Aided by information technology
Market Logistics
Market-Logistics Decisions
Inventory
Menentukan level of inventory
Balance order processing costs
and inventory carrying costs
Transportati
on
Transportation
modes
Warehousi
ng
Centralize inventory
in one place and use
fast transportation
Order
Processing
Shorten the order-to-
payment cycle
1
2
3
4
4
3
2
1
What’s next for
?
Where else can it grow ?
● Perusahaan agar terus berinvestasi
pada teknologi dengan begitu
amazon akan tetap memiliki
competitive advantage yang sulit
disaingi oleh kompetitornya
● Menjaga customer satisfaction agar
amazon tetap menjadi market
leader
● Ekspansi ke negara-negara yang
sekiranya potensial untuk dimasuki
● Mengadopsi metaverse sebagai
salah satu fitur dari amazon akan
memberikan unique experience
Question 3

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Ch 17 dan 18.pptx

  • 1. Marketing Channels and Value Networks Importan ce of Channels The Digital Channel Revolutio n Value Network Multichann el Marketing Integrating Multichann el Marketing System Push Strategy Pull Strategy Omnichann el Marketing Benefit Walmart Case Demand chain planning
  • 2. Market-Logistics Objectives ● Study what customers require and what competitors are offering. ● The wholesaler must then research the relative importance. ● The company must also consider competitors service standards. ● The company must establish some promise it makes to the market. Planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use to meet customer requirements at a profit. Integrated Logistics Systems (ILS) ● Material Management ● Material Flow Systems ● Physical Distribution ● Aided by information technology Market Logistics
  • 3. Market-Logistics Decisions Inventory Menentukan level of inventory Balance order processing costs and inventory carrying costs Transportati on Transportation modes Warehousi ng Centralize inventory in one place and use fast transportation Order Processing Shorten the order-to- payment cycle 1 2 3 4 4 3 2 1
  • 4. What’s next for ? Where else can it grow ? ● Perusahaan agar terus berinvestasi pada teknologi dengan begitu amazon akan tetap memiliki competitive advantage yang sulit disaingi oleh kompetitornya ● Menjaga customer satisfaction agar amazon tetap menjadi market leader ● Ekspansi ke negara-negara yang sekiranya potensial untuk dimasuki ● Mengadopsi metaverse sebagai salah satu fitur dari amazon akan memberikan unique experience Question 3