This document discusses marketing channels and value networks. It covers the importance of channels in marketing and the digital channel revolution. It also discusses value networks, multichannel marketing, integrating multichannel marketing systems, and omnichannel marketing. Push and pull strategies are mentioned. The benefits of Walmart's approach are highlighted. Demand chain planning and market logistics objectives are outlined, including studying customer needs, competitors, and establishing promises to the market. Planning infrastructure to meet demand profitably while meeting requirements is discussed.