Presentation on operation management practices of superstores in Bangladesh.pptx
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Unimart and Swapno are two major supermarket chains in Bangladesh. Unimart is known for providing convenience, quality, and affordable products. Swapno is trusted for hassle-free shopping. Unimart focuses on premium products and upscale store design compared to Swapno, which can feel more crowded. Unimart uses lean inventory management and centralized supply chain logistics, while Swapno uses traditional inventory practices and decentralized supply chain management. Overall, the document compares the operations, customer experience, pricing strategies and facilities between the two supermarket chains.
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Increases in technology adoption can also be attributed to last mile logistics requirements. Retailers and their supply chain partners are implementing distributed order management solutions to streamline order fulfillment operations. This is done through custom workflow rules used to automate everyday processes. Supply chain service providers are also utilizing delivery window planning solutions to reduce costs associated to redelivery. And to make the most of their transportation dollars shippers are implementing route optimization and transportation scheduling solutions.
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Understanding customer movement in stores can provide benefits like higher revenue and improved customer satisfaction. Customer tracking technology uses digital pens and patterned paper to record customer paths through a store. Case studies showed that making small changes based on tracking data, like moving product placements or cashiers, resulted in significant increases in sales, time spent in stores, and customer satisfaction for businesses like gas stations, pharmacies, and electronics stores. Optimizing the customer experience through flow analysis can increase sales and create loyal customers.
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Prepared for class presentation.
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https://cscmp.org/
https://www.forceintellect.com
https://www.afflink.com
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2. Goods and services reach the final consumer through marketing channels, which can include merchants, agents, facilitators, and various sales, delivery, and service channels.
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Presentation on operation management practices of superstores in Bangladesh.pptx
- 2. • Two well-known superstores operating in Bangladesh. • Unimart a favorite destination for shoppers who are looking for convenience, quality, and affordability. • Swapno a trusted brand for providing customers with a hassle- free shopping experience.
- 3. • Product Offerings • Customer Experience • Store Layout and Design • Overall Coverage • Capacity • Pricing Strategy • Membership Cards and Points Operations Management Practices • Comparative View • Supply Chain Management • Inventory Management • Technology • Parking Facilities • Other Facilities • General Observations
- 8. Unimar t Swapno Membership Cards and Points Reward s Redeeme d Customer’s Purchase Amount Customer’s Total Purchase Amount For Discounts on Future Purchases On the Next Visit
- 10. Unimart • Dhaka • Chittagong • Sylhet Swapno • Both urban and rural areas
- 12. Unimrt • Lean Inventory Management Swapno • Traditional Inventory Management
- 16. • Unimart has a more upscale and premium feel compared to Swapno. • Unimart stores are designed to provide a more relaxed shopping experience, with spacious aisles and attractive displays. • Swapno stores can be more crowded and hectic due to their larger size and wider range of products. • Unimart’s focus on premium products means that their prices are generally higher compared to Swapno.
- 18. Thank You