This document discusses various aspects of product packaging, branding, pricing, distribution, and promotion. It outlines factors that influence product packaging design like utility, attractiveness, and safety. It also defines what a brand represents including image, quality, personality. The document then covers different pricing policies, terms of credit, delivery terms. Finally, it lists various promotional techniques used like advertising, personal selling, sales promotion, trade fairs and public relations.

1. Prepared by : Bhupinder Kaur
Department : commerce
College : s.d.college ambala cantt

4. Product line and product range

6.  Enhance utility
 Attractiveness
 Ease of operation
 Safety and appeal
 Increase sales volume
 Provides advertising
 Selling features permit
higher prices

7.  Protects product
 Easy handling
 Increases economy and
communication
 Preserve freshness and
flavour

8.  Quality standards are
based on :
 colour texture
 Flavour
 weight
 Finish
 Appearance
 Size
 Shape
 moisture

9.  Descriptive
 Informative
 Grade designating
 Products identify :
 ingredients
 Quantity
 Quality
 Other characteristics

10.  A brand is a symbol, a
mark, a name, a
communication which
brings about an
identity of a given
product.
 A brand is a product :
 image
 A quality
 A value
 A personality

11.  Installation
 Guarantees
 Warrantees
 Service
 Repairing

13.  Free on board :
buyers pay the
transport cost from the
point of shipment.
 Delivered policy :
sellers pay all the
shipping cost.
 Freight allowances:
both buyers and
sellers pay shipping
cost

14. Averaged transportation cost: buyers
pay uniform charge on all the shipments
regardless of their location.
Basing point policy : buyers pays a
base price plus a set shipping price
depending upon the distance.

15. • Crete time utility
• Storage involves four
functions :
1. distributing the
goods namely,
2. Receiving
3. Actual receiving
4. Checking the
unloaded incoming
goods

16. Determining
the variety of :
Products
Models
Sizes
Types
Colours

19. The pricing policies
and strategies
The terms of credit
Terms of delivery
Margin
Resale price
maintenance

22. Advertising
Personal selling
Sales promotion
Trade fairs and exhibition
Public relation