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Chapter 11 Setting Product and  Brand Strategy PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object],[object Object],[object Object]
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product and Product Mix ,[object Object],[object Object],[object Object],[object Object]
The Product and Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product and Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product and Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product and Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product and Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product-Line Decisions ,[object Object],[object Object],[object Object]
Brand Decisions ,[object Object],[object Object]
Brand Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Decisions ,[object Object],[object Object]
Brand Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging and Labeling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging and Labeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging and Labeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Setting Product and Brand Strategy

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