Digital Marketing By Career Counselling Sahabuddin Siddiqui

Enabling Business Transformation Through IT
Career Counselling By Sahabuddin Siddiqui || All rights reserved || https://career-counselling-by-sahabuddin.business.site

In This Presentation
Career Counselling By Sahabuddin Siddiqui || All rights reserved || https://career-counselling-by-sahabuddin.business.site 2
About CCSS (Me)
Digital Marketing?
 Fundamental of Digital Marketing?
Work of a Digital Marketer?
Why do People use Digital Marketing?
 Who can do Digital Marketing
Benefits of Digital Marketing (Career Oriented)
Benefits of Digital marketing (Business)
COURSE CONTENT

About CCSS (Me)
After the realization set in that do not want to be a regular 10 to 5 Techie, spending rest of my life
inside a cubical I have spent many years seeking technical knowledge and expertise in different
technical domains. During this period I found many aspirants in the corporate world trying to get
trained in different tech domains and later struggling to keep their thirst alive for more knowledge and
practical understanding of the training they take. Watching a lot of such boats sink down or lost in the
big corporate waters I finally decided to captain my own boat and how I incepted my own tech
venture JST Business Solutions Pvt Ltd.
After 12th from UP Board I came to Delhi and I took more than 40 trainings like MCSE ,MCITP,
MCSA, Exchange Server, RHCE, RHCA, MicroTik, UBNT, Ethical Hacking, VM Ware, CISSP,
CISA, ITIL, Digital Marketing, CRISC, GPEN, CPTC, CPTE, CompTIA – Security+, CSTA,
OSCP, ECSA, SSCP and SIEM with that I have Completed my Degree in Bachelor of Art from the
Deen Dayal Upadhyay Gorakhpur University.
Have been conducting career guidance workshops in 70 college and schools in Delhi-NCR, Uttar
Pradesh and Haryana in the past 4 years Have engaged with approx. 40,000 students both collectively
in groups as well as individually for various programs Deep knowledge of various career options
available and the course details.
I believe technology is the key to open the door for a better tomorrow and while we lead ourselves
towards the new horizons we should always remember to solve global societal issues and to include
everyone in this journey to ensure we all grow and that's how the world will grow.

Whatever your background, situation or requirements, I can trained you to become an IT professional leaving you with the skills,
Confidence and practical experience to make it in the real world of IT.
1. MCSD - Microsoft Certified Solutions Developer.
2. MCSA- Microsoft Certified Solutions Associate.
3. MCSE- Microsoft Certified Systems Engineer.
4. MCP - Microsoft Certified Professional.
5. MCTS - Microsoft Certified Technology Specialist.
6. MCITP - Microsoft Certified IT Professional.
7. CCNA - Cisco Certified Network Associate.
8. CCNA Wireless, CCNP Security.
9. CCNP - Cisco Certified Network Professional.
10. RHCSA - Red Hat Certified System Administrator.
11. RCHE - Red Hat® Certified Engineer.
12. CLE - Certified Linux Engineer.
13. CompTIA Security+.
14. CompTIA A+ and N+.
15. DM- Digital Marketing.
16. VM Ware- Virtualization.
17. ITIL - IT Infrastructure Library.
18. Microsoft Exchange Server 2003 to 2013.
19. MikroTik MCTNA, MTCWE, MTCRE Certification.
20. Ubiquiti Networks training or UBNT RF Devices.
21. CISM - Certified Information Systems Manager.
22. CISA - Certified Information Security Auditor.
23. CRISC - Certified in Risk and Information Systems Control.
24. ECEH - EC-Council Certified Ethical Hacker.
25. ECSA- EC-Council Certified Security Analyst.
26. ECIH -EC-Council Certified Incident Handler.
27. Computer Hacking Forensic Investigation & Penetration Testing.
28. CPTE – Certified Penetration Testing Engineer.
29. CSTA – Certified Security Testing Associate.
30. OSCP – Offensive Security Certified Professional.
31. ECSA – EC-Council Certified Security Analyst.
32. CISSP - Certified Information Systems Security Professional.
33. SSCP - Systems Security Certified Practitioner.
34. SIEM - Security Information and Event – Management.
This is a completely free system that offers you flexibility
and choice without any long-term commitments. Designed
to increase access to online and offline learning provision.

What is Digital Marketing?
Digital marketing is promoting or creating brand awareness using Internet.
The marketing of products or services using digital channels to reach consumers. The
key objective is to promote brands through various forms of digital media. Digital
marketing extends beyond internet marketing to include channels that do not require
the use of the internet.
Digital marketing is simply using digital strategies to communicate business specific
information to an audience in order to illicit a response. Basically, digital marketing
works by using a number of different strategies.
At a high level, digital marketing refers to advertising delivered through digital channels
such as search engines, websites, social media, email, and mobile apps. While this term
covers a wide range of marketing activities, all of which are not universally agreed.
Digital marketing (also known as data-driven marketing) is the marketing of products or
services using digital technologies, mainly on the Internet, but also including mobile
phones, display advertising, and any other digital medium.

Fundamental of Digital Marketing?
The essentials of any digital marketing system. Do you agree a website
is a minimum necessary for any digital marketing system. When you
create a website you get Copy rights on the services and products listed
in the website. If you have a website then you can add information on
the site about your products the services which you are going to
market. Your contact details.
Fundamentals for Digital Marketing Success provides you with a
simple framework for developing the key elements required for
successful B2B online marketing in your business. This allows any
business to publish content on the web with great ease and without the
need for external costs and delays.
If any people visit the site then you can take their email id and get prospective
leads which is turn helps in conversion later. Here if the owners of business
lacks programming skills they can take the services of B2B providers . You can
take help from B2B for embedding chat application on your site.
Digital marketing fundamentals are very different than traditional marketing
fundamentals. What works in media like TV, radio, and print won’t always
work online and vice versa. To be effective at digital marketing, you need to
leverage the technologies that fuel online media like websites, clickable ads,
and social media profiles.

Work of a Digital Marketer?
7
A Digital Marketing Professionals are responsible for developing,
implementing and managing marketing campaigns that promote a company and
its products and/or services. He or she plays a major role in enhancing brand
awareness within the digital space as well as driving website traffic and acquiring
leads/customers.
• Create and upload copy and images for the organization's website;
• write and dispatch email marketing campaigns;
• provide accurate reports and analysis to clients and company management to
demonstrate effective return on investment (ROI);
• research new online media opportunities that may benefit the business
including mobile, social media, development of blogs and forums;
• design website banners and assist with web visuals;
• communicate with clients, affiliate networks and affiliate partners;
• conduct keyword research and web statistics reporting;
• contribute to social media engagement and brand awareness campaigns;
• use web analytics software to monitor the performance of client websites and
make recommendations for improvement;
• contribute to company and industry blogs and manage e-communications;
• assist with paid media - including liaising with digital advertising agencies;
• develop and integrate content marketing strategies;
• keep up to date with current digital trends;
• manage the contact database and assist with lead generation activities;
• negotiate with media suppliers to achieve the best price for clients.

Why do People use Digital Marketing?
While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of
effective strategies that will entice people to take a favorable action your brand or business intends them to
take.
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of
Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what
your customers expect to receive when interacting with your brand or business.
Here are 13 advantages of digital marketing that will surely help you make the right decision for your
business.
(1) Strategize with the Valuable Data and Analytics
(2) Content Performance and Lead Generation
(3) Improved Conversion Rates
(4) More Cost Effective than Traditional Marketing
(5) Higher Revenues
(6) Higher ROI (Return on investment) from Your Campaigns
(7) Compete with Large Corporations
(8) Get Prepared for the “Internet of Things”
(9) Earn People’s Trust and Build Brand Reputation
(10) Ensure Online Business Survival
(11) Know All About Your Competitors
(12) Real Time Results
(13) Improve Your Outreach

Who can Do Digital Marketing ?
Everyone can learn Digital Marketing. Digital Marketing is not a syllabus or
related to education, it’s a skill who can learn for through On-line or thru Self
Study.
 Student : Students completed their graduation can apply for this course.
 Entrepreneurs: Entrepreneurs having a goal in mind to spread awareness
about their company through digital media can learn and implement digital
marketing
 Marketing Managers : Those who are working in traditional marketing
sector but willing to change their domain to the digital sector can also apply for
this course.
 YouTube Channel Owners : YouTube channel is a booming business
nowadays. Many youngsters are doing a great job through their channels.
If someone wants to enhance their YouTube channel marketing or wants
to get started with YouTube Channel business can also opt for a digital
marketing course.
 Startups : Some start-ups are having huge marketing teams but no digital
marketing knowledge, they can opt for an in house corporate training by
tying up with a digital marketing Institute.

 Celebrities- Some celebrities run their own Social Media accounts and manage it
because they don’t really trust any agencies for privacy issues. They can also learn
and enhance their digital skills with digital marketing courses.
 BBA & MBA Students: BBA and MBA students those are not really placed with
a job and still struggling to get a good job which has future potential and high
packages can really look into digital marketing courses because the demand of man
power is on the higher side of the man power supply in digital marketing industry.
 Tech Savvy People – Tech savvy people those are really addicted to the internet
can also be a good option for Digital Marketing Courses; Because the workflow of
digital marketing revolves around the Internet.
 Social Media Enthusiast: Those who are really excited and crazy about the
Social Media world can go for digital marketing courses as SOCIAL MEDIA
MARKETING AND OPTIMIZATION is one of the main modules of Digital
Marketing.
 Freelancers: Freelancers those are interested to take their skills to next level or
those who are planning for a full time freelancing career can also go for a digital
marketing course.

Benefits of Digital Marketing (Career Oriented)
The scope of Digital Marketing is increasing by leaps and bounds. New enterprises are focusing more on
Digital marketing to boost up their productivity. The recent years have seen significant growth in this
realm. Higher salaries, secured job profiles and broad goals are some of the benefits of online marketing.
1. Discover the Professional in you
2. A Wide range of Career Options
3. Better Salary Packages
4. Embark your own Career
5. Flexible
6. Become an In-Demand Professional
7. Benefit from More Career Choice
8. You Can KickStart Your Own Career

Benefits of Digital Marketing (Business)
Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print
advertising, it allows truly personalized marketing. The main advantage of digital marketing is that a targeted audience can
be reached in a cost- effective and measurable way. Other digital marketing advantages include increasing brand
loyalty and driving online sales.
The benefits of digital marketing include:
 Global reach - a website allows you to find new markets and trade globally for only a small investment.
 Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a
much lower cost than traditional marketing methods.
 Trackable, measurable results - measuring your online marketing with web analytics and other online metric
tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how
customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much
money you make from each digital tactic.

 Personalization - if your customer database is linked to your website,
then whenever someone visits the site, you can greet them with targeted
offers. The more they buy from you, the more you can refine your
customer profile and market effectively to them.
 Openness - by getting involved with social media and managing it
carefully, you can build customer loyalty and create a reputation for being
easy to engage with.
 Social currency - digital marketing lets you create engaging campaigns
using different types of rich media content. On the internet these
campaigns can gain social currency - being passed from user to user and
becoming viral.
 Improved conversion rates - if you have a website, then your
customers are only ever a few clicks away from completing a purchase.
Unlike other media which require people to get up and make a phone call,
or go to a shop, digital marketing can be seamless and immediate.
Together, all of these aspects of digital marketing have the potential
to add up to more sales.

COURSE CONTENT
Digital Marketing Overview
What Digital Marketing Exactly Is?
What is SEO (Search Engine Optimization)?
What is SERP (Search Engine Results Pages)?
What is SEM (Search Engine Marketing)?
What is SMO (Social Media Optimization)?
What is SMM (Social Media Marketing)?
What is Blogging & Purpose of Blogging?
What is AdSense?
What is Affiliates?
What is Email Marketing?
What is Mobile Marketing?
What is Online Reputation Management?
What is Content Marketing?
Website Designing & Hosting
•Website Designing & Hosting
•What is HTML, PHP, & CSS.
•Different Kind of Websites
•Static & Dynamic Websites
•Start Designing Websites
•Purchasing Domain Names
•Purchasing Web Hosting
•Connecting Domain & Hosting
•FTP Users & Using File Zila.
•Domain Control Panels
•Web Hosting Control Panels
•What is WordPress and How to Create with WordPress.
•WordPress Themes and Plugins.

On Page Optimization - SEO
•What is On Page SEO?
•Keyword Research With Google Keyword Planner
•Domain Selection & URL Structuring
•Head Section Optimization
•Meta Tag Optimization
•Redirection Tags
•What is Content
•Content Writing & Optimization
•SEO Friendly Content Writing
•Heading Optimization
•Keyword Density, Spamming and Stuffing
•Image Optimization
•Link Optimization
•Sitemap Creation
Off Page Optimization - SEO
•What is Off Page SEO?
•Why Off Page is Important?
•What Are Backlinks?
•Backlinks Creation Methods
•Difference Between Do Follow and No Follow Backlinks
•What is Google Page Rank
•How To Increase Google Page Rank
•Web Directory Submissions
•Social Bookmarking
•Article Writing & Submission
•Press Release Writing & Submissions
•Comment Writing
•Guest Blogging
•Classifieds posting
•Forum Posting
•Link Exchange (one way, two way and three way)
•Search Engine Submissions
•RSS Feeds
•Google Business Listing (Google Maps)

Search Engine Algorithms
What Are Search Engine Algorithms
Google Panda Algorithm
Google Penguin Algorithm
Google EMD Algorithm
Google Humming Bird Algorithm
Google Caffeine Algorithm
Search Engine Marketing (Using Google AdWords)
•PPC Introduction
•Sign-Up With Google AdWords
•How to create PPC campaign
•How to select Keywords for PPC Campaign
•Creating ADs for your PPC Campaign
•How to Manage bids in PPC Campaign
•Display Ads
•Text Ads
•Video Ads
Email Marketing
•What is Email Marketing?
•How to Create HTML Looking Emails?
•How to Send Thousands of Emails Instantly.
•How to get Email List?
•How to Save Your ID from Black Listing?
ORM - Online Reputation Management
•What is ORM?
•How to Manage ORM?
•Creating Positive Reviews.
•Optimizing Review Pages
•Google Webmaster Tools?
•Google Analytics Tool?
•Google AdWords Tools?
•Google AdSense Tool?
•Google Business Listing?
Strategy and Planning
• Planning
• Situation Analysis
• Information Gathering
• Audience Definition
• Setting Objectives
• Action Plan
• Setting the Budget
• KPIs (Key Performance Indicators)
• Measurement

Social Media Optimization Overview
•What is Social Media (Basics)?
•Why Social Media is Important for Online Promotion?
•Different kind of Social Media and Networking Sites
Facebook
•How to create a page on Facebook?
•How to Promote your business on Facebook?
•How to Increase likes for your Facebook page?
•How to Add Facebook Fan Page On Your Website?
•Difference in Facebook profile, page and groups.
•How to Join Groups and Promote your business.
Twitter
•What is Twitter?
•Why Twitter is Important?
•How to Create a Twitter Business Page?
•How Tweet Like Professionals?
•How to Increase Twitter Followers?
•How to Twitter Page for Organic Search?
Google Plus
•What Google Plus is?
•How to Create Profiles on Google Plus?
•Difference between Individuals and Company Profiles.
•Why to Promote at Google Plus?
You Tube
•Why YouTube?
•How to Create Videos?
•Understanding Video Marketing
•Link Building With You Tube
LinkedIn
•What LinkedIn is?
•How to Create Profiles on LinkedIn?
•LinkedIn Company page
•LinkedIn Setup & Profile
•LinkedIn Features
•Why to Promote at LinkedIn?
Mobile Marketing
• What is Mobile Marketing?
• Sign-Ups With Mobile Marketing Sites?
• Creating Mobile Marketing Campaigns
• Collecting Database
• Sending Messages
Blogging, AdSense and Affiliates
• What is Blogging?
• How to Blog?
• What is AdSense?
• How to Create an account with AdSense?
• What is Affiliates?
• How to Join and Earn With Affiliates?
• Top Indian and Worldwide Bloggers?
• How to Earn Money With Blogging?

Introduction to Digital Marketing
Introduction to Digital Marketing All current innovation in marketing is through Digital Channels.
Digital Marketing is catapulting past analog. People are consuming more digital content daily – using their smart phones,
desktops computers, laptops, tablets, and more.
Digital Marketing means that you get a custom strategy that will boost your digital channels so that your business can
dominate.
According to me or as per my understanding there are two type of Digital Marketing
1. Digital Marketing. (Paid “Campaign through PPC” and Unpaid “SEO”) Digital marketing is cost-efficient. Though some
invest on paid ads online; however, the cost is still cheaper compared to traditional marketing. Data and results are easily
recorded. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at
any time
2. Traditional Marketing There are many facets of Traditional Marketing and examples might include tangible items such as
business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, billboards and
brochures. Traditional marketing is anything except digital means to brand your product or logo. Another overlooked means of
traditional marketing is when people find a particular business through a referral or a network and eventually you build a
rapport with them.

What is SEO (Search Engine Optimization)?
Search engine optimization is a methodology of strategies,
techniques and tactics used to increase the amount of visitors to a
website by obtaining a high-ranking placement in
the search results page of a search engine (SERP) — including
Google, Bing, Yahoo and other search engines
What goes into SEO?
To understand what SEO really means, let's break that sentence
down and look at the parts:
•Quality of traffic. You can attract all the visitors in the world,
but if they're coming to your site because Google tells them
you're a resource for Apple computers when really you're a
farmer selling apples, that is not quality traffic. Instead you want
to attract visitors who are genuinely interested in products that
you offer.
•Quantity of traffic. Once you have the right people clicking
through from those search engine results pages (SERPs), more
traffic is better.
•Organic results. Ads make up a significant portion of many
SERPs. Organic traffic is any traffic that you don't have to pay
for.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused with one another. While SEM
strategy and SEO tactics often go hand in hand, sometimes it’s tough knowing which is which. It’s not that you need one or
the other – no, you need both. If you’re having trouble getting your website to bring in sales leads, then keep reading.
Let’s run through how to maximize both SEM strategy and SEO strategy for your business.
WHAT IS SEO?
Search engine optimization is the most cost-friendly marketing investment you can make. If you
build content yourself, it’s free. Hire someone, and you’ll spend money on a salary, but not on any
sort of brand placement.
SEO involves the deliberate use of keywords, HTML tags, meta data and other content-related
or backend-oriented tactics to manipulate your rank on Google. The more authority you gain
through these SEO strategies, the higher your website shows in the Google search engine results
pages (SERPs). The higher your website, the better brand awareness, the higher the traffic and the
more consumers convert.
Part I “Second Part after SEM”

What is SERP (Search Engine Results Pages)?
Search Engine Results Pages (SERP) are the pages displayed by search
engines in response to a query by a searcher. The main component of
the SERP is the listing of results that are returned by the search engine in
response to a keyword query, although the pages may also contain
other results such as advertisements.
What is SERP analysis?
SERP (Search Engine Results Page) Analysis is the process of analyzing the
top web pages that rank for a specific keyword or topic. SEO and marketing
professionals use this information to determine the difficulty level of ranking
for a Google search. ... In short, it's time to analyze the search results.
1.Direct search results, consisting of links to sites. This is the natural issuance of
search engines, where sites are struggling for the highest positions. The search
results page contains, by default, 10 links, but the number can be changed in
the search settings;
2.Blocks with contextual advertising;
3.Small fields before search results. They can contain typing errors, a quick
response to a user request, a calculator, and so on;
4.Pictures are issued in response to a particular search query;
5.Related queries – the search query is refined. The user is offered word forms
or similar requests;
6.Elements of management – this includes links to go to the site, prompts
when entering a user request.
What is SERP tracking?
A SERP feature is any result on a Google Search Engine Results Page (SERP)
that is not a traditional organic result. The SERP Features section within Moz
Pro helps you to track what features are present for the keywords you
are tracking, as well as your presence (and your competitors' presence) in
those features.

What is SEM (Search Engine Marketing)?
Search Engine Marketing (SEM) is a form of Internet marketing that
involves the promotion of websites by increasing their visibility in search
engine results pages (SERPs) primarily through paid advertising
What is difference between SEO and SEM?
The difference between SEO and SEM is simply that Search Engine
Optimization is part of Search engine marketing or Search marketing as it is
widely known. Both processes aim in increasing visibility in search engines. ...
It involves other methods that can get you more search engine visitors like
PPC advertising.
What is SEM strategy?
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
are often confused with one another. While SEM strategy and
SEO tactics often go hand in hand, sometimes it's tough knowing which is
which.
WHAT IS SEM?
SEM on the other hand, encompasses any strategy that involves gaining
traffic from search engines like Google and Bing. Along with SEO being
a tool, SEM encompasses paid placement such as pay-per-click (PPC) or
cost-per-click (CPC), paid inclusion that simply gets you ranked for a
price, and of course traditional ads placed on SERPs. All of these subsets
are unique and their tools perform different functions.
Part II “Just Below SEO Topic”
What is SEO and SEM Techniques?
SEM is a broader term than SEO, and is used to
encompass different options available to use a search
engine's technology, including paid ads. SEM is often
used to describe acts associated with researching,
submitting and positioning a website within search
engines
•Paid search ads
•Paid search advertising
•PPC (pay-per-click) *
PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be
charged by the number of clicks that resulted in a direct call from a smartphone.
•CPC (cost-per-click) *
•CPM (cost-per-thousand impressions) *
Most search ads are sold on a CPC / PPC basis, but some advertising options may also
be sold on a CPM basis.

PAID VS. ORGANIC
The best answer for paid vs. organic search engine marketing is not a question of
which one is better. It is a matter of finding the right harmony between the two.
First, consider your budget. If you have no way of paying for a PPC or CPC
campaign (which can get pricey), then you’re probably going to want to stick
with SEO.
If you do have some leeway with your money, paid advertisements are worth a
shot. Because improvements are made to search engine algorithms constantly,
your SEO work often can be down-ranked from the changes. Paid SEM
investments on the other hand, are invincible against the updates, and will
maintain their original form for their entire lifespan.
A paid campaign will cost more, and as the data shows, return your dollar, but
it’s an upfront venture. If you want to increase website traffic immediately, some
form of paid SEM is your best option. But make sure that when someone gets to
your website, they can easily find what they are looking for and convert.
To ensure you see a return on your SEM investment, conduct a few marketing
tactics behind the scenes:
Testing
To ensure your marketing strategy works, you should be doing what every
good marketer or small business owner should be doing. Test and test again.
A/B testing or conversion optimization for your paid campaign is the most
effective way to improve your paid advertisement visibility and conversion
rate.
SHORT TERM VS. LONG TERM
Whether you should use paid placement or organic tactics depends
heavily upon your business objectives. Do you want to (or can you) pay
upfront, move a lot of products fast and hope for a return on your
investment? Or do you have time to slowly build a thriving brand
awareness to sell products?
For the short-term, it’s suggested that you utilize SEO, or a combination
of SEO with SEM strategies. Something like a CPC or PPC campaign
will deliver your site traffic immediately. But, stop the renewal license
for those paid ads, and the traffic ceases as well.
SEO on the other hand, is better for the long term. Because of the time-
involvement, including keyword research, content strategy and creation,
and backend tagging, SEO will be a much lengthier process. But, as long
as you stick to the strategy, it’s something that will help you thrive
organically for a long time.
Research
You’re going to want to narrow down you your brand will be speaking to.
Who is your SEO target market and where do they hang out online? How
will you speak to them and why will they tune in to what you and your brand
are saying?

What is SMO (Social Media Optimization)?
26
SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase
awareness for a website. In general, social media optimization refers to optimizing a website and its content
to encourage more users to use and share links to the website across social media and networking sites.
What do you mean by social media optimization?
Social media optimization (SMO) is the process of increasing the awareness
of a product, brand or event by using a number of social media outlets and
communities to generate viral publicity.
How do you optimize social media?
6 Mind-Blowing Tips to Optimize Your Social Media Marketing
1.Use hashtags.
2.Schedule your posts 1-7 days in advance. ...
3.Use images. ...
4.Post 1-3 times per day minimum. ...
5.Be active on at least 3-4 social networking sites. ...
6.Use trial and error to determine optimal posting times.
How do you do SMO?
To help you get a head-start, here are the 5 indispensable social media
optimization tips that will come in handy:
1.Ensure Your Content is Engage able and Shareable. ...
2.Use Social Media Analytics to Your Advantage. ...
3.Experiment With Optimal Posting Times. ...
4.Hashtags are Your Friend in the World of SMO.
5.Work on Optimizing Your Social Media Profiles
Increase your link ability – This is the first and most important priority for
websites. Many sites are "static" – meaning they are rarely updated and used
simply for a storefront. To optimize a site for social media, we need to increase
the link ability of the content.
Make tagging and bookmarking easy – Adding content features like quick buttons
to "add to del.icio.us" are one way to make the process of tagging pages easier.
Reward inbound links – Often used as a barometer for success of a blog (as well as a
website), inbound links are paramount to rising in search results and overall
rankings.
Help your content travel – Unlike much of SEO, SMO is not just about making
changes to a site. When you have content that can be portable (such as PDFs,
video files and audio files), submitting them to relevant sites will help your content
travel further, and ultimately drive links back to your site.
Encourage the mashup – In a world of co-creation, it pays to be more open about
letting others use your content (within reason). YouTube's idea of providing code
to cut and paste so you can imbed videos from their site has fueled their growth.

What is SMM (Social Media Marketing)?
Social media marketing (SMM) is a form of Internet marketing that
utilizes social networking websites as a marketing tool. The goal of SMM is
to produce content that users will share with their social network to help a
company increase brand exposure and broaden customer reach.
What is social media marketing all about?
Social media marketing refers to the process of gaining traffic or attention
through social media sites. Social media itself is a catch-all term for sites that
may provide radically different social actions. For instance, Twitter is a social site
designed to let people share short messages or “updates” with others.
What are the types of social media marketing?
The Different Types Of Social Media Platforms To Serve Ads:
•Social networking (Facebook, LinkedIn, Google+).
•Microblogging (Twitter, Tumblr).
•Photo sharing (Instagram, Snapchat, Pinterest).
•Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
How To Set Up Facebook Advertising Campaigns
There are 3 core parts to setting up and running successful Facebook ad
campaigns:
1.Setting up your ad
2.Setting up targeting
3.Setting up retargeting

What is Blogging & Purpose of Blogging?
A weblog, also called a blog, is a journal that is maintained by a blogger and contains information that is instantly published to
their blog website. Blogging is a very popular activity. The number of online users creating and maintaining blogs has increased
dramatically over the past year.
"Blog" is an abbreviated version of "weblog," which is a term used to describe websites that maintain an ongoing chronicle of
information. A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in
reverse chronological order.
Is blogging a content marketing?
And it's an important tactic within the greater content
marketing strategy. So basically, content marketing is the umbrella
term under which blogging rests. ... For many brands, blogging is an
essential way to bring value to readers, which is why it's considered a
great starting point for any content marketing strategy.
What are the benefits of blogging?
Here's a list of reasons why people blog and how
blogging can benefit your personal or professional life.
•Express Yourself and Share Your Passions.
•Make A Difference.
•Share Your Knowledge.
•Refine Your Writing Skills.
•Learn How To Make Money Online.
•Build Your Professional Network.
•Earn More Exposure.
What is the purpose of blogs?
A blog is meant to generate awareness about you and your brand. It's
best used as a tool to establish authority and make people trust you.
Popular blogs like Pro-blogger or Social Media Examiner are
business blogs that made the business of blogging itself work for them.
They sell advice on how to blog.

What is AdSense?
Google AdSense is a program run by Google that allows publishers in the
Google Network of content sites to serve automatic text, image, video, or
interactive media advertisements, that are targeted to site content and audience.
These advertisements are administered, sorted, and maintained by Google.
What is AdSense and how it works?
AdSense is a platform for publishers i.e. those people that have a website and
want to show Google Ads.
AdSense works with EPC (earnings per click) and CPC (cost per click).
Publishers will get paid for clicks on ads appearing in their websites.
Google AdSense is a contextual advertising program that allows you to run
ads on your website or blog, or YouTube videos, and get paid when visitors
click on them. The ads are generated from businesses that use Google's
AdWords program.
Here are the steps, as defined by Google, to do the same
•Sign in to your AdSense account.
•In the left navigation panel, click Settings.
•Click My sites.
•Click Add.
•Enter the URL of the site that you’d like to add (e.g.,
example.com). If you’re unsure which URL to enter, check the
section on formatting the URLs of your sites below.
•Click Add site.
•Your site is added to your site list with a status of “verified”.

What is Affiliates?
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Affiliate marketing is a type of performance-based marketing in which a
business rewards one or more affiliates for each visitor or customer brought by
the affiliate's own marketing efforts.
What is affiliate marketing and how does it work?
Essentially affiliate marketing involves a merchant paying a commission
to other online entities, known as affiliates, for referring new business to
the merchant's website. Affiliate marketing is performance-based, which
means affiliates only get paid when their promotional efforts actually result
in a transaction.
How do I become an affiliate marketer?
Here's a quick recap of what you need to do:
1.Choose your niche.
2.Research different affiliate programs and products.
3.Build a site.
4.Produce excellent content.
5.Build an audience.
6.Promote your affiliate product(s).
7.Repeat steps #4–7 on a continual basis!
How do I become a successful affiliate marketer?
The following are a few tricks on becoming
successful in affiliate marketing that I have learnt
over time.
1.Only Choose a Handful of Good Products.
2.Use Several Traffic Sources to Promote Products.
3.Test, Measure and Track Your Affiliate Campaign.
4.Research the Demand of the Product.
5.Stay Current with New Methods and Techniques.
What's an affiliate program?
An affiliate program is an automated electronic program that involves a
Web advertiser and recruited webmasters. The webmasters, as affiliates, place
the company's advertisements on their individually owned websites. The ads
in affiliate programs are linked to company websites and are referred to
as affiliate links
How do I get affiliate links?
To simplify it, here's the 5 step process for how to start affiliate marketing:
1.You find a product you want to promote.
2.Do a search for “product name” affiliate program. ...
3.Sign up for their affiliate program.
4.You get a special link that allows the merchant to track the people who clicked your
link.

What is Email Marketing?
31
Email marketing is one segment of internet marketing, which
encompasses online marketing via websites, social media, blogs, etc. At its
best, email marketing allows businesses to keep their customers informed
and tailor their marketing messages to their customers.
1.Step 1: Establish your goals. It can be tempting to
simply sign up for an email marketing tool like Campaign
Monitor and start sending your first campaign.
2.Step 2: Build your email list.
3.Step 3: Select the type of campaigns you want to send.
4.Step 4: Create your first campaign.
5.Step 5: Measure your results.
Why is it important to use email marketing?
It can be used thoughtfully to build loyalty and trust in your brand. Email
marketing is important for building relationships with prospects, leads,
current customers, and even past customers because it gives you a chance to
speak directly to them, in their inbox, at a time that is convenient for them.
Email marketing is a form of direct marketing that uses electronic mail as a
means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every email sent to a potential or current customer could
be considered email marketing.
Having said that, let's take a look at some of the best email marketing
service providers and how they stack up against each other.
•Constant Contact. Constant Contact is one of the largest and fastest growing
email marketing service in the world.
•Drip.
•ConvertKit.
•AWeber.
•GetResponse.
•MailChimp.
•ActiveCampaign.
Purpose of Email Marketing
Email has become a very popular form of communication in business. The
purpose of email marketing is to reach your customers quickly and increase
business instantaneously. When used as part of a marketing strategy.
•Quickly and easily share information with customers
•Be used to gather marketing data
•Be tailored to customers based on their needs and preferences
•Creative – This refers to the overall design of the email (layout/images/colour).
•Relevance – Targeting, targeting, and more targeting. Make your emails relevant and personalized
to each recipient if you want that response rate to rise.
•Incentive – Recipients look at emails and think “WIIFM?”, i.e. “What’s in it for me??”.
•Timing – Don’t send out an email that recipients will receive overnight, let it pop up in their inbox
during their working day.
•Integration – Companies can not just rely on one method of marketing, nor can they rely on
several methods of differentiated marketing. Instead, best marketing practices utilize integrated
marketing communication (IMC) where all aspects of their promotion work together .
•Copy – When considering the copywriting for your email you must consider all aspects of the
language, from subject line through to your mail signature
•Attributes – about the email header, with attributes including the subject line, from address, to
address, date/time of receipt and format.
•Landing Page – Want those emails to turn into sales conversions? Don’t just hyperlink your
customers to your home page; show them exactly where you want them to go and make it quick and
easy to complete any forms!
Email marketing is one of the most cost-effective marketing
tool. It is easy to manage, gives you full control and allows you
to establish direct contact with your customers.

What is Mobile Marketing?
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Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a
target audience on their smartphones, tablets, and/or other mobile devices, via
websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way
people engage with brands.
What is the SMS marketing?
SMS marketing (short message service marketing) is a technique that uses permission-
based text messaging to spread promotional messages. To receive text message specials,
new product updates or more information, customers are usually required to opt in to an
automated system by texting an initial short code.
What is MMS in marketing?
MMS marketing is a method of mobile advertising that uses MMS, or Multimedia
Messaging Service, to send enhanced text messages. It's the smarter, stronger, splashier
cousin of SMS marketing. ... MMS marketing is also known as photo messaging,
video messaging, and multimedia messaging.
Mobile Marketing Tools your Business Needs.
1. Mobile Marketing Tools for Social Media Marketing
•Yelp
•Instagram
•Facebook
2. Mobile Marketing Tools for Content Marketing
•WordPress/Medium
•Slide Share
3. Mobile Marketing Tools for Mobile Site Management
•Google’s Mobile-Friendly Testing Tool
•Google Analytics
•Google’s Page Speed Tools
4. Mobile Marketing Tools for Advertising
•AdWords Performance Grader
•Mobile Pay
5. Mobile Marketing Tools for Mobile Time Management
•Buffer/Hootsuite
•Trello
•Slack
Mobile Marketing Strategy
•App-based marketing
•In-game Mobile Marketing
•QR codes
•Location-based Mobile Marketing
•Mobile search Ads
•Mobile Image Ads
•SMS
Why You need Mobile Marketing
•80% of mobile device time is spent on Mobile Applications
•70% more web pages are browsed on tablets than smartphones
•More than 65% of emails are first opened on a Smartphone
•More than 60% of B2B buyers frequently use mobile for accessing Vendor’s content
•Around 95+ % of adults prefer using smartphones for searching any queries
•Keep the text under 160 characters.
•Don’t use slang or abbreviations.
•Offer the recipient something of value.
•Make it clear who is sending the message.
•Craft a clear call-to-action.

What is ORM “Online Reputation Management”?
ORM stands for Online Reputation Management. It is the entire process
of monitoring and managing a company/brand's reputation online. It can
also be defined as the set of activities that has to implemented to ensure that
a brand has a good reputation online.
What is ORM in SEO?
In general, Search Engine Optimization (SEO) is used to increase the
search engine ranking of your content. Online Reputation Management
(ORM) is a bit broader of a term, and is used to specifically manage the online
reputation of a person, place, thing, site, brand, etc.
Online reputation management (ORM) is about improving or restoring
your name or your brand's good standing. This is by countering,
weakening or eliminating the negative material found in the Internet –
defeating it with more positive material to improving your credibility and
customers' trust in you.
How do I protect my online reputation?
1.Clean up your current situation.
2.Registering your name as a domain.
3.Secure your name across all social platforms.
4.Publish regular content.
5.Get active on social media.
6.Claim and verify your Google listing.
7.Manage online reviews.
Your digital reputation is defined by your behaviors in the online
environment and by the content you post about yourself and others. Tagged
photos, blog posts and social networking interactions will all shape how you
are perceived by others online and offline, both now and in the future

Content Marketing (Content is King)
Content is king’ is a phrase that we’ve all heard, and might even be
sick of hearing. You probably know how important content is to the
survival of your businesses in the digital age but still, considering
the fact that only 9% of B2B marketers consider their content marketing
to be effective, and that only 27% of all marketers have a documented
content strategy, it becomes very vital to remind ourselves of just the
role content plays in the growth of a business.
We will discuss 15 benefits of content marketing, to reinforce the
importance of putting time and effort into a content marketing strategy.
1. Better SEO
In the past, “keyword stuffing” was a way to dupe search engines into ranking your page
higher in their results. now, search engines like Google have advanced algorithms that allow
them to accurately assess content quality. When you produce high-quality content
consistently, you give Google more opportunities to put your page in front of people who
are searching for topics in your niche. Content marketing benefits your business
by improving your SEO and therefore your visibility.
2. Increased Website Traffic
With consistency in delivering great content comes increased website traffic. The more
relevant and valuable content you create in your niche, the more people are likely to find
your website, and the more likely they are to keep coming back for future questions. The
more website traffic and repeat visitors you get, the more your overall website traffic can
grow over the long term.

3. More Leads
Have you ever purchased anything without first gathering information on it? Consumers today have access to tools and resources that
allow them to make careful purchasing decisions. As such, creating great content is singularly the most powerful way to generate
leads for your business. By providing information that offers readers insight into your products or services, you give them the
information they need to become a customer. Content about your products and services as well as about your area of expertise helps
to build trust, which helps to generate quality leads for your business.
4. More Sales
Creating content that engages your readers helps to increase your lead conversion, resulting in more sales for your business. Also,
given that more and more people are blocking ads on their browsers, content becomes the most vital way of communicating
the value that turns readers into buyers. The thing about great content is that it’s non-disruptive and naturally invites members of
your target audience to engage with your business.
5. Enhanced Brand Image
Good brands often earn the respect of consumers before they even make a purchase, simply through the quality of their content. In
this age of globalization, brand image is everything, and content facilitates brand image. With great content, you put yourself in
control of your business’s reputation and brand identity.
6. Greater Brand Authority
As mentioned above, it’s the age of globalization. Thanks to social media and other online developments leveling the playing field,
one business in a small town can actually be competing with thousands of other businesses all over the world. With so many
businesses vying for the audience’s attention, it takes an established footprint through great content to actually win the audience.
People are going to be more receptive to a brand they’ve read about than to one about which they have no prior information.

7. Increased Brand Loyalty
Brand loyalty is the bullseye. Content helps you gain customers first by converting readers to first-time buyers, and then continues on to influence those
first-time buyers to become repeat customers. Over time, content helps you cultivate among your customers an affinity to your brand and a preference
for yours over your competitors.
8. More Brand Visibility
There are millions of businesses striving to be seen by customers online. The only way to stand out from other businesses and establish your
brand as the go-to in a niche is by regularly interacting with your audience through great content. The more you address the concerns of your
audience through content, the more they see your brand and recognize you as an expert and thought leader in your niche.
9. Stronger Social Media Following
People will share your content if it solves a problem or satisfies a need. When a reader finds your content helpful, they share that content
others who might find it useful and before you know it, you gain more followers on social media who are eager to listen to what you’re
saying.
10. Improved Customer Relationships
Customer relationships have always been important, but are even more important in the digital age because several people rely on the opinion
of other people to make purchase decisions. Content is a great way to address the needs of your customers and tackle any form of issues they
might be having with your product or services. Use FAQ pages, blog posts, and other online resources to provide a superior experience for
customers, who won’t be able to help themselves from spreading the word about your business.
11. Increased Audience Engagement
If your business wants to survive, you must treat your audience not as a passive part of your business but as active stakeholders in the future of
it. Brands that realize this use content as a way of engaging their readers. In fact, many businesses have been able to avoid
unsuccessful marketing campaigns and product launches by engaging their audience and seeking their opinions.

12. Better Brand Recognition
Have you ever Googled a product and clicked on a website even though it wasn’t the first item in search results? Chances are, you clicked
on that website because you’ve seen or heard about it before. Content is one of the best ways to make your brand so familiar that buyers in
your niche are naturally drawn to you when they’re searching for solutions in your niche. As buyers are becoming more careful about
what they purchase, content is a great way to maintain top-of-mind status with audiences in your niche.
13. More Brand Credibility
Reviews and testimonials are one of the most popular forms of content among people looking to make a purchase decision. People want
to know about your brand and how it has helped others before committing their money. One great way to convey your value and reduce
risk for your audience is by sharing insightful and honest content about your products/services through testimonials.
14. Faster Lead Conversion
If you’re an online marketer, you’ve most likely come across the term ‘sales funnel’. A sales funnel is basically a graphic representation of
the steps involved in converting interested prospects into buyers. Often the sales funnel involves lots of steps and activities, some of which
are painstakingly slow. One of the best ways to speed up sales funnel activities and convert more leads is through highly targeted content.
Crafting content that is relevant to your prospective buyers will help them make up their minds faster.
15. Supportive of All Online Marketing Channels and Activities
Aligning all your marketing activities and channels can be a tough call, especially with the number of channels and activities that go into
marketing today. Content acts as the glue that binds each channel and activity together to grow your business. It’s a great tool for ensuring
that your marketing messages and goals are in sync all the time.
These benefits of content marketing aren’t exhaustive in any way. However, they’re enough to help you understand why the cliché
‘content is king’ will remain one of the most relevant phrases in the world of digital marketing. Still, you can only reap the benefits of
content by delivering relevant and valuable information consistently to audiences in your niche.

Website Designing
Web design refers to the design of websites that are displayed on the internet. It
usually refers to the user experience aspects of website development rather than
software development. Web design used to be focused on designing websites for
desktop browsers; however, since the mid-2010s, design for mobile and tablet
browsers has become ever-increasingly important.
Two of the most common methods for designing websites that work well both
on desktop and mobile are responsive and adaptive design. In responsive design,
content moves dynamically depending on screen size; in adaptive design, the
website content is fixed in layout sizes that match common screen sizes.
Why do we use web design?
Web design uses many of the same key visual elements as all types of design
such as: Layout: This is the way the graphics, ads and text are arranged. In
the web world, a key goal is to help the view find the information they seek
at a glance. Fonts: The use of various fonts can enhance a website design.
What is the difference between a web developer and a web designer?
Web designers use various design programs such as Adobe Photoshop to
create the layout and other visual elements of the website. Web
developers use HTML, CSS, JavaScript, PHP and other programming
languages to bring to life the design files.
A website is a collection of related web pages, including multimedia content,
typically identified with a common domain name, and published on at least one
web server. Notable examples are wikipedia.org, google.com, and amazon.com.
Today roughly 380 new websites are created every minute across the World
What is Hosting ?
A web hosting service is a type of Internet hosting service that allows
individuals and organizations to make their website accessible via the
World Wide Web.
Web hosting services store your website data in web servers, which are
very high-powered computers. We use a very fast network to connect
your data to those who request your website by typing your URL, or
web address, into the search bar. The internet connects the web server
to the person who requested it. The information quickly travels
through the web back to their computer.
What is Domain?
What is HTML?
HTML stands for Hypertext Markup Language, and it is the most
widely used language to write Web Pages.
•Hypertext refers to the way in which Web pages (HTML documents)
are linked together. Thus, the link available on a webpage is called
Hypertext.
•As its name suggests, HTML is a Markup Language which means you
use HTML to simply "mark-up" a text document with tags that tell a
Web browser how to structure it to display.

What is PHP?
PHP stands for Hypertext Preprocessor (no, the acronym doesn't follow the
name). It is an open source, server-side, scripting language used for the
development of web applications. By scripting language, we mean a program
that is script-based (lines of code) written for the automation of tasks.
What is CSS ?
Cascading Style Sheets is a style sheet language used for describing the
presentation of a document written in a markup language like HTML. CSS is
a cornerstone technology of the World Wide Web, alongside HTML and
JavaScript.
Keyword Planner?
The Keyword Planner is a more focused version of the Google Keyword
Tool and AdWords Traffic Estimator tool, and the focus is on doing one
thing only: to make it easier for advertisers to get through the process of
creating new ad groups and ad campaigns, which is the key to getting your
PPC accounts off to a good.
The Google Ads Keyword Planner tool is a useful resource for building strong
keyword lists and helping to get your PPC campaign off to a running start. A
free-to-use feature within Google Ads, its tools for generating keyword ideas
and bid estimations can help you plan your marketing strategy.
•Head section
•Body section
•Footer section
Each section is identified in the code in the following manner:
•The Head section begins with a <head> tag and ends with a </head> tag.
•The Body section begins with a <body> tag and ends with a </body> tag.
•The Footer section begins with a <footer> tag and ends with a </footer> tag.
Title Tag?
The Title Tag is part of the SEO Trinity. This tag must align completely with
the page’s URL and content (The other components of the Trinity). It is one
of the strongest signals that informs the search engines that a page is about X
and directly impacts keyword ranking. There are a series of basic best practices
for crafting an optimized Title Tag.
•Use a maximum of 65 characters (including spaces).
•The page’s target keyword should be at the beginning.
•Each page must have one Title Tag.
•Each Title Tag must be unique (never use the same Title Tag on other pages).
•Branding always appears at the end of the Title Tag.
•Separate branding with a hyphen or pipe.
A user sees the Title Tag on the Search Engine Results Page (SERP). The user
will not see this content on the web page itself.

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Meta Description Tag?
The Meta Description Tag indirectly impacts keyword ranking and greatly influences SERP
click-through rate. SERP click-through rate directly impacts keyword ranking so the Meta
Description Tag is very important. Here are some basic rules to follow when writing a Meta
Description Tag.
•Never exceed 150 characters (including spaces).
•Utilize the page’s target keyword near the beginning of this tag.
•Each page must have one Meta Description Tag.
•Each Meta Description Tag must be unique (never use the same Description on other pages).
•Use call-to-action language that will convince the user to click on your search result.
Users will see this snippet on the SERP, and it will not be visible on your web page.
Open Graph Tags?
The open graph protocol allows developers to leverage Facebook in new and exciting ways.
One of the easiest ways to venture into the world of Open Graph is to add the open
graph meta tags to your site.
Open Graph Tags (OG Tags) are used for crafting customized share messaging on some
social network platforms. Facebook is the primary social network that pulls OG Tag
information to create a user’s status update. Here are the typical OG Tags:
•meta property=”og:title”
•meta property=”og:description”
•meta property=”og:type”
•meta property=”og:url”
•meta property=”og:image”
•meta property=”og:site_name”
These tags do not impact ranking directly. However, studies have shown the top ranking
pages for competitive keywords tend to have the most share totals from Twitter, Facebook,
Google+ and other networks.

What is a Meta Robots?
The Meta Robots attribute, or Robots Meta tag, is used to provide search engines with
instructions on how web pages should be crawled, indexed, and presented in search results.
<META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”>
<META NAME=”ROBOTS” CONTENT=”INDEX, NOFOLLOW”>
<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>
What is Redirection?
Redirection is the process of forwarding one URL to a different URL.
What is a Redirect?
A redirect is a way to send both users and search engines to a different URL from the one
they originally requested. The three most commonly used redirects are 301, 302, and
Meta Refresh.
Types of Redirects
•301, "Moved Permanently"—recommended for SEO
•302, "Found" or "Moved Temporarily"
•Meta Refresh
What is Keyword Density, Spamming and Stuffing?
Keyword Spamming and Keyword Stuffing are the same. Thus, the keyword
density should be no more than 3-4% in a webpage or an article. Keyword
Spamming Or Keyword Stuffing: It is the process or the practice of inserting a large
no of keywords in a definite text.
Keyword stuffing is a search engine optimization (SEO) technique, considered
web spam or spamdexing, in which a keywords are loaded into a web page's
meta tags, visible content, or backlink anchor text in an attempt to gain an unfair
rank advantage in search engines.
Keyword density is the percentage of times a keyword or
phrase appears on a web page compared to the total number of
words on the page. In the context of search engine
optimization, keyword density can be used to determine
whether a web page is relevant to a
specified keyword or keyword phrase.
Keyword stuffing" refers to the practice of loading a webpage
with keywords or numbers in an attempt to manipulate a site's
ranking in Google search results.
What is image optimization?
Image optimization is about reducing the file size of
your images as much as possible without sacrificing quality so that
your page load times remain low. It's also about image SEO. That is,
getting your product images and decorative images to rank on
Google and other image search engines.
• Use a relevant image that matches your text.
• Pick a good file name for your image.
• Make sure image dimensions match the image size as displayed.
• Reduce file size for faster loading.
• Add a caption, if appropriate, for easier scanning of the page.
• Use image alt text.

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What is Link Optimization?
Link Optimization applies sophisticated technology that improves your
links by weighing several factors to determine the best destination for
your traffic.
What is a site map?
A site map is a model of a website's content designed to help both
users and search engines navigate the site. A site map can be a
hierarchical list of pages (with links) organized by topic, an organization
chart, or an XML document that provides instructions to search engine
crawl bots.
What is a backlink on a website?
Backlink is a link one website gets from
another website. Backlinks make a huge impact on
a website's prominence in search engine results. This is why they are
considered very useful for improving a website's SEO ranking. Search
engines calculate rankings using multiple factors to display search results.
What is Page Ranking in SEO?
PageRank is a link analysis algorithm applied by Google.com that
assigns a number or rank to each hyperlinked web page within the
World Wide Web. The basic purpose of PageRank is to list web pages
from the most important to the least important, reflecting on a search
engine results page when a keyword search occurs.
Social bookmarking ?
Social bookmarking is a centralized online service which allows users
to add, annotate, edit, and share bookmarks of web documents. Many
online bookmark management services

43
Search Engine Algorithms?
Off-page factors are harder for web masters to craft, but can
have an enormous effect on page rank depending on the search
engine algorithm. Search engine algorithms are the mystery
behind search engines, sometimes even amusingly called the
search engine's “Secret Sauce”.
Google Panda Algorithms?
Google Panda is a change to Google's search results ranking algorithm
that was first released in February 2011. The change aimed to lower the
rank of "low-quality sites" or "thin sites", in particular "content farms",
and return higher-quality sites near the top of the search results.
It appears that Google's goal with all of these algorithm changes (Panda,
Penguin and Hummingbird) is to encourage webmasters to publish
content that is the best of its kind.

What is Google EMD Algorithm?
Google’s Web Spam team introduced EMD Algorithm Update with an
objective to provide users better search results and experience by
reducing the amount of low quality EMD in search results. The term
EMD stands for Exact Match Domains.
What is Google Hummingbird?
Hummingbird is able to judge the intent behind every person’s search, and
therefore judging by the intent, Google is able to return results of synonyms that
are used in the same context. This kind of search is referred to as semantic search.
The reason behind this change in focus is very simple; Google’s aim is to
continuously progress towards a virtual world which mimics human interaction,
and Hummingbird is the first step in heading towards that direction, as it is capable
to understand the relationship between the keywords in a sentence.
With Google Hummingbird, conversational searches are understood as a whole
i.e. everything is taken into account not just the keywords. Therefore, it considers
different factors implied by the query to determine which results the user will find
most useful.
What is Google Caffeine Algorithm?
Caffeine is a revamp of Google's indexing infrastructure. It is not a change to
Google's ranking algorithms. It is live across all data centers, regions, and
languages. Content is available to searchers more quickly. Previously, Google
'scrawling and indexing systems worked as batch processes.
Google Caffeine is a re-architect of the entire indexing system for
performance. In short, Caffeine:
• Allows Google to crawl and index more pages
• Allows Google to crawl and index pages faster

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Search Engine Marketing (Using Google AdWords)
•PPC Introduction
•Sign-Up With Google AdWords
•How to create PPC campaign
•How to select Keywords for PPC Campaign
•Creating ADs for your PPC Campaign
•How to Manage bids in PPC Campaign
•Display Ads
•Text Ads
•Video Ads
Email Marketing
•What is Email Marketing?
•How to Create HTML Looking Emails?
•How to Send Thousands of Emails Instantly.
•How to get Email List?
•How to Save Your ID from Black Listing?
ORM - Online Reputation Management
•What is ORM?
•How to Manage ORM?
•Creating Positive Reviews.
•Optimizing Review Pages
•Google Webmaster Tools?
•Google Analytics Tool?
•Google AdWords Tools?
•Google AdSense Tool?
•Google Business Listing?
Blogging, AdSense and Affiliates
• What is Blogging?
• How to Blog?
• What is AdSense?
• How to Create an account with AdSense?
• What is Affiliates?
• How to Join and Earn With Affiliates?
• Top Indian and Worldwide Bloggers?
• How to Earn Money With Blogging?

Social Media Optimization Overview
•What is Social Media (Basics)?
•Why Social Media is Important for Online Promotion?
•Different kind of Social Media and Networking Sites
Facebook
•How to create a page on Facebook?
•How to Promote your business on Facebook?
•How to Increase likes for your Facebook page?
•How to Add Facebook Fan Page On Your Website?
•Difference in Facebook profile, page and groups.
•How to Join Groups and Promote your business.
Twitter
•What is Twitter?
•Why Twitter is Important?
•How to Create a Twitter Business Page?
•How Tweet Like Professionals?
•How to Increase Twitter Followers?
•How to Twitter Page for Organic Search?
Google Plus
•What Google Plus is?
•How to Create Profiles on Google Plus?
•Difference between Individuals and Company Profiles.
•Why to Promote at Google Plus?
You Tube
•Why YouTube?
•How to Create Videos?
•Understanding Video Marketing
•Link Building With You Tube
LinkedIn
•What LinkedIn is?
•How to Create Profiles on LinkedIn?
•LinkedIn Company page
•LinkedIn Setup & Profile
•LinkedIn Features
•Why to Promote at LinkedIn?
Mobile Marketing
• What is Mobile Marketing?
• Sign-Ups With Mobile Marketing Sites?
• Creating Mobile Marketing Campaigns
• Collecting Database
• Sending Messages
Strategy and Planning
• Planning
• Situation Analysis
• Information Gathering
• Audience Definition
• Setting Objectives
• Appropriate Tools
• Action Plan
• Setting the Budget
• KPIs (Key Performance Indicators)
• Measurement

Digital Marketing Overview
Digital marketing overview. Learn
what Digital Marketing exactly is &
what platforms we have to market
our products & services online?
Web Design & Development
Website designing & development.
Learn how to create any kind of
website Using CMS systems
Advanced SEO
Advanced Search Engine
Optimization. Learn how to
optimize & rank a websites in all
major search engines like Google,
Yahoo & Bing.
Search Engine Marketing
How to market & Re-market your
products & services on all major search
engines like Google, Yahoo & Bing
using paid advertisements.
Social Media Optimization
How to create brand awareness &
generate queries using all major
social networks with organic & paid
promotion.
Content Writing and Marketing
Content is known as king in Digital
Marketing. Learn how to write &
market catchy & unique content to
drive traffic on our websites.

Google AdSense
Google AdSense is an Advertisement
Program which can help us getting
advertisements for our blogs &
websites. It can help us making bucks
online.
Professional Blogging
Learn How To Blog Professionally.
Professional Blogging Concepts in
which you'll learn how to create a
Professional Blog using WordPress
and How to Monetize your Blog
using Google AdSense and Affiliates.
Affiliates Marketing
Affiliate Marketing is also a method of
monetizing a website with commission
based programs. We can earn up to 100%
commissions with it. Learn How to select
& apply an affiliate & how to monetize
your blog or website with it.
Google Keyword Planner
Google Keyword Planner is one of the best tools
available for keyword research. Digital Marketing
is nothing without proper keyword research and in
this section we'll see how to find the best keywords
for our Digital Marketing Campaigns.
Google Webmaster Tools
Google Webmaster Tools help us to check the
performance of our website in search engines.
We can easily optimize our website's
performance and can get maximum exposure
with the help of Google Webmaster Tools.
Freelancing
Freelancing - A dream of every
Digital Marketer. Learn to be a
smart freelance profile & learn
how to grab 100's of projects
online & earn a handsome living
through freelancing.

What is digital strategy and planning?
A digital strategy, sometimes called a digital media strategy, is a plan for
maximizing the business benefits of data assets and technology-focused
initiatives. A successful digital strategy requires a cross-functional team with
executive leadership, marketing and information technology (IT) members.
What media planning includes?
Media planning is generally outsourced to a media agency and entails
sourcing and selecting optimal media platforms for a client's brand or product
to use. The job of media planning is to determine the best combination of
media to achieve the marketing campaign objectives.
Digital Marketing Situation Analysis?
The situation analysis section of your digital marketing plan needs to describe the
context in which your digital marketing will take place. It should include an
analysis of your business' internal (micro) and external (macro) environments.
Internal considerations include your:
•customers
•market, and any trends in this
•current online proposition
•competitors
External considerations could be:
•Social - how changing consumer attitudes could affect your approach
•Legal - i.e. complying with digital marketing laws, such as data protection
•Environmental - e.g. making sure your approach is ethical and sustainable
•Political - how local or national government could impact on your plan
•Technological - how advances in technology could affect your marketplace
Sell – Grow sales and attract business using digital technologies.
Serve – Add value through the benefits of the Internet such as speed.
Speak – Get closer to customers by making your business available to them at
home, work or on the go with mobile technologies.
Save – Reduce costs by using information technologies to make your business
more efficient.
Sizzle – Extend the online brand (or create a new one) – remember sell the sizzle
not the sausage i.e. the benefits, aesthetics or value of a product or service rather
than its features.
Information Gathering
• What is your company philosophy?
• Who are your ideal customers?
• What are your primary objectives?
• How do you want to be perceived by customers?
• What makes your business unique?
• Do you plan to expand your business?
• What is your budget for this project?
• When do you want to have this project completed?
• What does success mean to you?
• Get to grips with the metrics that are most valuable to your business
• Understand obstacles that could get in the way of meeting your goals
• Know the underlying performance drivers to make more strategic
decisions

50
Why? I do believe in the value of helping people and in the value of work. If we want to have a better society
we have to start by doing something ourselves. And work is one of those things that can change lives.
Never give up. Never let anything stop you or discourage you!
As long as we are willing to create a future and listen to those around us, nothing is lost.
I’m trying to build a new reality for our People,
A New Future for our children, and a new model of Development.
Thank you for attending the Digital Marketing Workshop.
I hope that you found the workshop informative and worthwhile.
Again, Thank You for being part of our Digital Marketing Workshop
Please recommend this training to others in the future.
Sahabuddin Siddiqui
965-426-1185
https://career-counselling-by-sahabuddin.business.site
https://www.facebook.com/CareerCounsellingBySahabuddinSiddiqui/

Digital Marketing By Career Counselling Sahabuddin Siddiqui

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