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Brian Hawkins 
@iuxc
1861 
1850 
1840 
Fifth US Census: Pop 17M 
Colleges: >100 
Sixth US Census: Pop 23M 
Colleges: ~150 
Seventh US Census: Pop 32M 
Colleges: >200 
Source: http://americanphilosophy.net/american_colleges.htm
1861 
Seventh US Census: Pop 32M 
Colleges: >200 
600+ 
Colleges had 
FAILED 
Source: http://americanphilosophy.net/american_colleges.htm
“In their haste to open these new 
schools, most administrations 
forgot that a concern for aesthetic 
vitality is crucial to developing any 
cultural center.” 
–Thomas A. Gaines
4,599 
Colleges & 
Universities 
Source: http://en.wikipedia.org/wiki/Higher_education_in_the_United_States
60% 
Visual 
Environment 
the Most 
Important 
Source: Carnegie Foundation
Our digital campus is becoming the 
gateway to our physical campus.
“What we find changes who we become.” 
–Peter Morville
The Learning Management System
WHAT THE HELL 
IS GOING ON?!
https://lms.ucla.edu
Bad strategy.
Reasons we make websites: 
1. Immediate need 
2. Administration said to 
3. Chance
What would our physical campus look 
like if we used our digital strategy?
How did we get here?
Arts & Letters 
Dean 
WEB! Faculty Staff
Business School 
Dean 
WEB! Faculty Staff
Music School 
Dean 
WEB! Faculty Staff
Biology Department 
Dean 
WEB! Faculty Staff
Chemistry Department 
Dean 
WEB! Faculty Staff
German Department 
Dean 
WEB! Faculty Staff
Libraries 
Dean 
WEB! Faculty Staff
Academic Advising 
Director 
WEB! Advisor Advisor
Information Technology 
Director 
WEB! Staff Staff
Athletics 
Director 
WEB! Staff Staff
Office of the President 
President 
WEB! VPs Staff
Office of the Provost 
Provost 
WEB! Staff Staff
Architect’s Office 
Director 
WEB! Staff Staff
A CMS, a few web developers, and 
varied ideas don’t make digital 
beauty (or effectiveness).
It's time to bring the discipline and 
lessons from physical beauty to the 
digital campus.
Brian Hawkins 
@iuxc
Why a beautiful campus but a digital wasteland
Why a beautiful campus but a digital wasteland

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Why a beautiful campus but a digital wasteland