Let the students do the talking… Alison Wildish Edge Hill University Tags: case2007
<ul><li>- Edge Hill University  </li></ul><ul><li>Where I’m coming from </li></ul><ul><li>- The changing web </li></ul><ul...
<ul><li>Established in 1885 (Teacher Training, University College) </li></ul><ul><li>University title in 2006 </li></ul><u...
 
Me  and my role Worn all hats: Designer (marketing), then developer (techy), manager ( bureaucracy   !) (Informal) hybrid ...
Marketing Prospective students; Enquirers and applicants (PR) Stakeholders Different angles <ul><ul><ul><ul><ul><li>Academ...
<ul><li>The wider web:  word of mouth  (user reviews), feeds  </li></ul><ul><li>More  collaborative  tools – more people h...
Alison is…  taking a moment to  compose  her thoughts… Updated seconds ago
- Social networking (Facebook, MySpace, Bebo)  98% of EHU students - Young people prefer use IM than email 25% take up of ...
<ul><li>- Not on the (UK) radar in September 06 </li></ul><ul><li>3 rd  on Alexa stats (Above MySpace, Bebo and YouTube) <...
The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I s...
The changing web: trends
“ Everything you can do I can do better ” Everything you provide I can (usually!) get for free
“ 100 MB inbox?! I can get twenty times that for free… and it always works! ”
The changing web: trends “ I will speak as I find ” I can say whatever they want; anytime, anyplace, anywhere
Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads
The changing web: trends A  University response…
The changing web: trends Be afraid,  be  very  afraid…
“ Am I bovvered? ” (Image courtesy of the Catherine  Tate website : www.catherinetate.co.uk)
The changing web: trends Embrace it!
The changing web: trends Why do we need to worry if the experience matches the reality? People have bad days People  swear...
The changing web: trends POSITIVES negatives
An opportunity not a threat!
The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective...
The changing web: trends We  ‘ got with the programme ’
The changing web: trends
The changing web: trends
The changing web: trends
The changing web: trends
The changing web: trends
The changing web: trends Where now?
They  don’t  use our stuff so… we’ll  integrate  with their stuff
Where we are going… blogs.edgehill.ac.uk
The changing web: trends
The changing web: trends
(My vision of) the future… Core student ID Students / Prospective Students UK Federated Access
(My vision of) the future… The Prospective Student Vague awareness: Posters/flyers/word of mouth > Third party websites, Y...
(My vision of) the future… <ul><li>university.ac.uk </li></ul><ul><li>Info from: </li></ul><ul><li>- UCAS </li></ul><ul><l...
(My vision of) the future… Easier to get word of mouth information More reality More push-pull with other sites – get in t...
The changing web: trends Make people trust you!
But how? Get out there and keep it real!
Everything I have said is gospel because I’ve published it on my blog!
Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Tags: ...
Upcoming SlideShare
Loading in …5
×

Let the students to the talking...

3,173 views

Published on

Prestentation given by Alison Wildish at the Case Conference in Edinburgh 2007

Published in: Business, Education
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,173
On SlideShare
0
From Embeds
0
Number of Embeds
44
Actions
Shares
0
Downloads
65
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Let the students to the talking...

  1. 1. Let the students do the talking… Alison Wildish Edge Hill University Tags: case2007
  2. 2. <ul><li>- Edge Hill University </li></ul><ul><li>Where I’m coming from </li></ul><ul><li>- The changing web </li></ul><ul><li>- Yesterday: Where we were at Edge Hill </li></ul><ul><li>- Today: Where we are </li></ul><ul><li>- Tomorrow: Where we are going </li></ul><ul><li>What will the future hold? </li></ul><ul><li>- Questions </li></ul>Contents…
  3. 3. <ul><li>Established in 1885 (Teacher Training, University College) </li></ul><ul><li>University title in 2006 </li></ul><ul><li>Size: 8160 FTEs </li></ul><ul><li>Located in Ormskirk ?! </li></ul><ul><li>Substantial investment in Marketing… </li></ul>Edge Hill University: In context
  4. 5. Me and my role Worn all hats: Designer (marketing), then developer (techy), manager ( bureaucracy !) (Informal) hybrid role – IT Services / Corporate Marketing Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE
  5. 6. Marketing Prospective students; Enquirers and applicants (PR) Stakeholders Different angles <ul><ul><ul><ul><ul><li>Academic </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Teaching and Learning </li></ul></ul></ul></ul></ul>IT (Services) Current students and staff Easy access to information/services, communicate messages, support and retain
  6. 7. <ul><li>The wider web: word of mouth (user reviews), feeds </li></ul><ul><li>More collaborative tools – more people have their say </li></ul><ul><li>The pro-am culture… everyone is an expert </li></ul><ul><li>Prosumer </li></ul><ul><li>What is a trusted source? </li></ul><ul><li>- Informal </li></ul>The changing web
  7. 8. Alison is… taking a moment to compose her thoughts… Updated seconds ago
  8. 9. - Social networking (Facebook, MySpace, Bebo) 98% of EHU students - Young people prefer use IM than email 25% take up of email at EHU - Feeds everywhere - Personalised homepages back to the portal - Blogging - No real sense of privacy / protection of identity The changing web: trends
  9. 10. <ul><li>- Not on the (UK) radar in September 06 </li></ul><ul><li>3 rd on Alexa stats (Above MySpace, Bebo and YouTube) </li></ul><ul><li>1000’s students </li></ul><ul><li>already using it… </li></ul><ul><li>Developer </li></ul><ul><li>platform </li></ul><ul><li>available </li></ul>The changing web: Facebook
  10. 11. The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I see it
  11. 12. The changing web: trends
  12. 13. “ Everything you can do I can do better ” Everything you provide I can (usually!) get for free
  13. 14. “ 100 MB inbox?! I can get twenty times that for free… and it always works! ”
  14. 15. The changing web: trends “ I will speak as I find ” I can say whatever they want; anytime, anyplace, anywhere
  15. 16. Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads
  16. 17. The changing web: trends A University response…
  17. 18. The changing web: trends Be afraid, be very afraid…
  18. 19. “ Am I bovvered? ” (Image courtesy of the Catherine Tate website : www.catherinetate.co.uk)
  19. 20. The changing web: trends Embrace it!
  20. 21. The changing web: trends Why do we need to worry if the experience matches the reality? People have bad days People swear It’s not for everyone
  21. 22. The changing web: trends POSITIVES negatives
  22. 23. An opportunity not a threat!
  23. 24. The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective students… “ Send it to us… we’ll put in online…” “ We’ll send an email out to the students”
  24. 25. The changing web: trends We ‘ got with the programme ’
  25. 26. The changing web: trends
  26. 27. The changing web: trends
  27. 28. The changing web: trends
  28. 29. The changing web: trends
  29. 30. The changing web: trends
  30. 31. The changing web: trends Where now?
  31. 32. They don’t use our stuff so… we’ll integrate with their stuff
  32. 33. Where we are going… blogs.edgehill.ac.uk
  33. 34. The changing web: trends
  34. 35. The changing web: trends
  35. 36. (My vision of) the future… Core student ID Students / Prospective Students UK Federated Access
  36. 37. (My vision of) the future… The Prospective Student Vague awareness: Posters/flyers/word of mouth > Third party websites, YouTube… General interest: Prospectus/Corporate Website > Third party sites (real student reviews) Serious Applicant: Prospectus request/course details/websites > Website community
  37. 38. (My vision of) the future… <ul><li>university.ac.uk </li></ul><ul><li>Info from: </li></ul><ul><li>- UCAS </li></ul><ul><li>- TQI </li></ul><ul><li>- NSS (monthly not annually) </li></ul><ul><li>- Alumni reviews (graduate prospects) </li></ul><ul><li>General comments </li></ul><ul><li>whatuni.co.uk </li></ul><ul><li>Hotcourses.com </li></ul><ul><li>Push Guide </li></ul><ul><li>facebook.com </li></ul>(General) prospective student <ul><li>edgehill.ac.uk </li></ul><ul><li>Info from: </li></ul><ul><li>Community </li></ul><ul><li>Updates (subscription) </li></ul>(Serious) prospective student / applicant
  38. 39. (My vision of) the future… Easier to get word of mouth information More reality More push-pull with other sites – get in their space… Our students are our marketing and PR What they think, where they go, what they say is everything
  39. 40. The changing web: trends Make people trust you!
  40. 41. But how? Get out there and keep it real!
  41. 42. Everything I have said is gospel because I’ve published it on my blog!
  42. 43. Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Tags: case2007

×