Every college has access to shovels, soil, seeds, trimmers, yet why are some campuses places of beauty for education while others are not? It’s not the tools, it is an expression of values, leadership, and discipline that enable physical campus beauty over the decades. It’s time to do the same in the digital environment. A CMS, a few web developers, and varied ideas don’t make digital beauty (or effectiveness). It’s time to bring the discipline from physical beauty to the digital campus where students, parents, and faculty spend much of their college years.

2. Brian Hawkins
@iuxc

10. 1861
1850
1840
Fifth US Census: Pop 17M
Colleges: >100
Sixth US Census: Pop 23M
Colleges: ~150
Seventh US Census: Pop 32M
Colleges: >200
Source: http://americanphilosophy.net/american_colleges.htm

11. 1861
Seventh US Census: Pop 32M
Colleges: >200
600+
Colleges had
FAILED
Source: http://americanphilosophy.net/american_colleges.htm

12. –Thomas A. Gaines
“In their haste to open these new schools, most
administrations forgot that a concern for aesthetic
vitality is crucial to developing any cultural center.”

21. Which journey is right for me?

22. Source: http://en.wikipedia.org/wiki/Higher_education_in_the_United_States
4,599
Colleges &
Universities

23. Source: http://en.wikipedia.org/wiki/List_of_universities_in_Canada
98
Canadian
Universities

24. 1,800,000
Enrolled Students
Source: http://en.wikipedia.org/wiki/List_of_universities_in_Canada

25. 60%
Visual Environment
the Most Important
Source: Carnegie Foundation

34. Our digital campus is becoming the
gateway to our physical campus.

35. Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
48%
Higher Quality
Education

36. Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
48%
Higher Quality
Education
78%
Impacted
Choice of
College

37. Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
80%
Influenced
Interest in a
School

38. Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
80%
Influenced
Interest in a
School
32%
Influenced
Interest in a
School
WEBSITE PRINT

39. Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
.24%

40. 1,800,000
Enrolled Students
Source: http://en.wikipedia.org/wiki/List_of_universities_in_Canada

41. 4,320

47. –Peter Morville
“What we find changes who we become.”

48. The Learning Management System

51. WHAT THE HELL
IS GOING ON?!

52. https://lms.ucla.edu

54. Bad strategy.

55. 1. Immediate need
2. Administration said to
3. Chance
Reasons we make websites:

56. What would our physical campus look
like if we used our digital strategy?

68. How did we get here?

69. Arts & Letters
Dean
Faculty StaffWEB!

70. Business School
Dean
Faculty StaffWEB!

71. Music School
Dean
Faculty StaffWEB!

72. Biology Department
Dean
Faculty StaffWEB!

73. Chemistry Department
Dean
Faculty StaffWEB!

74. German Department
Dean
Faculty StaffWEB!

75. Libraries
Dean
Faculty StaffWEB!

76. Academic Advising
Director
Advisor AdvisorWEB!

77. Information Technology
Director
Staff StaffWEB!

78. Athletics
Director
Staff StaffWEB!

79. Office of the President
President
VPs StaffWEB!

80. Office of the Provost
Provost
Staff StaffWEB!

81. Architect’s Office
Director
Staff StaffWEB!

82. A CMS, a few web developers, and
varied ideas don’t make for
digital beauty (or effectiveness).

83. It's time to bring the discipline and
lessons from physical beauty to the
digital campus.

85. Our websites are more than a
branding or marketing tool.
1

87. Style guide Framework Presentation

88. The digital campus needs an
independent budget.
2

89. Connect everything.
3

92. API

93. Data
Servers
Presentation

97. We stop making websites.

98. We stop making websites.
And we start making a campus.