Ø Being the client‘s partner
Ø Focus on requirements of brand
Ø Effectiveness comes before
Ø Consultation without obligations and
Within this fast moving and unstable time “old fashioned“ qualities are strongly needed.
THE DENKFAKTUR ADVANTAGES
Ø 20 years of job experience within consultancy and steering media decisions of
various blue chip companies
Ø Obvious savings by smart selected and implemented media
Ø Pinpoint accuracy of strategy with optimized media-solutions
Ø Media neutrality and corporate independence
Ø Individual consulting
Ø Transparent time and costs through project-based work
As a result of long-time experience within media the Denkfaktur understands the
challenges clients face and is able to offer targeted solutions.
THE DENKFAKTUR MODULES
The Denkfaktur specialises in the development of high class media- and
communication-strategies which can be complimented with media services.
effective media- /
Support for internal
and optimisation of
projects and strategies
The Denkfaktur tailors strategies to precisely target their clients needs – from short
check to long-term-strategy.
Short, quality oriented analysis of the latest marketing and
Time and extent limited strategy for projects / products /
Development of an extensive, effective media- / brand-
strategy that involves all relevant areas like budget
recommendation, target group, market analysis, media
selection, implementation, KPIs, roadmap.
360° MEDIA EVALUATION
It doesn‘t always have to be a 360°-plan, but a 360°-reflection is crucial for a
successful strategy and the best media fit.
*) Fragmentation of German advertising market 2014/ Nielsen
Media selection bestfitting to
OUR RESEARCH TOOLS
Subject Targetgroup Brand value +
Concept+ Creation Campaign impact
Question Socio- und Psycho-
Image profile plus
Brand Position within
• Likes / Dislikes
KPIs (High Profile,
Tools Desk Research,if
Survey (Access panel)
Association in Social
b4t and / or Online
Survey within Target
group (Access panel)
b4t or Online Survey,
Analysis with versus
Due to the Denkfaktur’s cooperation with leading market researcher it ensures high
The Denkfaktur supports its clients by analysing and optimising internal processes.
Analysis and optimization of internal communication and
Securing a smooth interaction between advertising
companies and external agencies.
Temporary assignment regarding internal reorganisations,
set-up of departments or management of media-related
The Denkfaktur not only stands for the development of successful media strategies,
moreover it offers a functional, elaborate implementation if required.
Transformation, analysis und optimization of media-
Evaluation of the latest marketing- and media-activities to
reveal useful potential.
Temporary limited strategic development for a project /
product / promotion.
Experienced, international media consultant
responsible for corporate brand strategies and
passion for products & advertising.
• Universal McCann
• Renault / Opel
• Viag Interkom (O2)
Focusing on strategic topics within
international consultancies and companies as
well as design and set-up of start-ups.
• Detecon International GmbH
• Ravensburger AG
• Versatel GmbH
• Various start-ups