Starbucks Corporation, An American Company

Starbucks Corporation, An American Company
Abstract
The Starbucks Corporation, an American company founded in 1971 in Seattle, WA, has had a substantial impact on the way Americans socialize, relax
and even meet to conduct business. Starbucks is a premier roaster, marketer and retailer of specialty coffee around the world. With an annual growth
consistently topping 20%, it is obvious that the company is doing something right. Today, theStarbucks Corporation employs over 182,000 individuals
in 19,767 company operated stores that are spread throughout 62 countries, making it the largest coffee house chain in the world. Their product mix
includes handcrafted and roasted premium priced coffees, tea and other beverages, as well as a variety of fresh food items. Starbucks also licenses
their trademark through other channels such as licensed stores, grocery and national foodservice accounts. In addition to the Starbucks brand, their
portfolio includes goods offered under these brands; Tazo, Seattle's Best Coffee, Starbucks VIA, Teavana, Starbucks Refreshers, Evolution Fresh.
Starbucks reached a total revenue of $14.89 billion as of September 29th, 2013. Their mission is to inspire the human spirit one person, one cup, and
one neighborhood at a time.
External Environment
You can typically find Starbucks company stores in high–traffic, high–visibility locations. There are stores in a variety of settings, including downtown
and suburban retail centers, rural and off–highway locations, office buildings, and university
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The Social Brand Inventory On Starbucks Corporation Essay
Social Brand Inventory
I chose to complete the social brand inventory on Starbucks Corporation. Starbucks's logo and only symbol is an image of a siren, a two–tailed
mermaid. Starbucks does not have one positioning statement, but varying slogans by product or marketing campaign. Six popular slogans include "It's
not just coffee. It's Starbucks", "Life happens over coffee"; "Coffee is Culinary", "Let's Merry", "Starbucks DoubleShot. Bring on the day", and
"Starbucks Frappuccino. Work can wait." Competitive Social Media Analysis
Starbucks direct competitors include Dunkin' Donuts, Krispy Kreme, Caribou Coffee, and Tim Hortons. Starbucks indirectly competes with
McDonalds, grocery stores, and Keurig. Dunkin' Donuts, its major competitor, utilizes Facebook, Twitter, Google+, YouTube, Pinterest and Instagram.
Dunkin' Donuts' social presence is engaging due to consumer generated contest and campaigns such as the #mydunkin. Dunkin' Donuts' #mydunkin
campaign directed Twitter followers and Facebook fans to submit original content on how Dunkin' Donuts keeps them running. Dunkin' Donuts
Twitter and Instagram page is full of high quality pictures of donuts and coffee. The Dunkin' Donuts Facebook page, like all of the company's social
media sites, reveal a fun tone with everyday consumers selected as the fan of the week. The company's social media sites all provide limited
information, but provide direct links to the company's website. The social sites have frequent postings with

Major Coffee House Chain Starbucks Corporation
Major coffee house chain Starbucks Corporation was founded 1971 in Seattle Washington. Since then the CEO Howard Shultz has successfully made
the company to multibillion dollar corporate, and one of world's most known brand. Starbucks Corporation went public in 1992 and grew rapidly
throughout international market. The company had Solid growth, and by 2006 it had 12,440 stores, with net revenue of $7.8 Billion and net earnings
of $564million. Since the year 2000, the company has been opening around 1000 new store each year, and 85% of store were owned by them, instead
of franchising. The Starbucks Corporation is known for their great employee benefits. They offer benefits such as healthcare coverage for any
employee including the part ... Show more content on Helpwriting.net ...
Also Starbucks currently has Number 1 share in coffeehouse market, where their brand valuing them at $4 billion. This tells that Starbucks has a strong
brand reputation which is associated with quality of coffee they provide and excellent customer service. Its brand is the most valuable strength they
have over the other competitors in market. Their financial status is also a strength they possess. Starbucks profitability has consistently been on the
rise for the past 4 years and is now 14%. The company also outmatches its nearest competitors such as Peet's Coffee and Tea, with 24.5% ROI.
Starbucks also possess largest coffeehouse chain internationally. Starbucks manages around 20,000 coffeehouses in over 60 countries, making it the
largest coffeehouse chain in the world. Starbucks employee benefits and care are one of the best in the world. The company offers its employees
wide range of benefits regardless of their status, and has higher wage than most of its competitors. Starbucks is a very successful company but, there
are several weakness in its aspect. First of all Starbucks cannot estimate the price of its coffee and company's profitability. This is because Starbucks
have large dependency on supplies of coffee beans from out of country plantations. This is a commodity and factor that cannot be controlled by the

Starbucks Corporation : The Special Eateries Industry
Section I
Introduction
Jerry Baldwin, Gordon Bowker, and Zev Siegl founded Starbucks in 1971 in Pike Place Market in Seattle, Washington. They were inspired to pursue
this company by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans. Since then, Starbucks has grown into the
largest coffee chain in the world, with over 23,000 locations worldwide. This case analysis will go over Starbucks Corporation's industry, as well as the
company's financials and provide an in–depth analysis of their operations. Recommendations will be provided at the end detailing a suggested course
of action for the company. To start the analysis, Starbuck's industry will be given an overview.
Industry
Starbucks Corporation ... Show more content on Helpwriting.net ...
The coffee industry is an $30 billion dollar a year market and continues to grow. Starbucks leads the way in terms of the Coffeehouse chain with over
23,000 locations and a market capitalization of $57.8 billion. The next two coffee house companies are Dunkin Donuts and Tim Hortons with market
capitalizations of $4.53 billion and $7.42 billion respectively. Since Starbucks become the leader in the Coffeehouse industry, other companies have
entered to grab a hold of the of some of the market share. In 2003 Mcdonalds launched their own coffeehouse in the form of McCafe in 2003. With
over 35,000 locations world–wide and most, if not all, locations offering McCafe, they have become a threat to Starbucks in the coffeehouse portion of
the coffee industry. Starbucks also offers packaged coffee that has its own set of competitors. Not as dominant in this portion of the industry, Starbucks
posts the third largest coffee brand in the United States with roughly ten percent market share, along with another brand run by Starbucks Corporations,
Seattle's Best. The companies currently ahead of Starbucks, in terms of market share, are Folgers and Maxwell House with market shares of roughly
22% and 15% respectively. Macro Environment The dominant economic characteristics are the components of the

Starbucks Corporation Public Company Profile
Starbucks Corporation is a specialty coffee retailer, roster and marketer internationally. The first stand alone Starbucks coffeehouse was opened in
Seattle, Washington by Jerry Baldwin, Zev Siegl and Gordon Bowker in 1971. In 1985 Starbucks Corporation was founded and, in 1987, the original
founders would sell the company to current CEO Howard Schultz for $7 million ("Starbucks Corporation"). Having 22,519 retail stores in 67 countries
worldwide, Starbucks has grown into the largest coffeehouse company globally ("Starbucks Company Profile"). The company currently offers a
variety of products, such as handcrafted beverages, packaged ground and whole bean coffees, bottled drinks, tea, single–serve products, merchandise
and snack items, at licensed stores and grocery markets. ("Starbucks Corporation Public Company Profile").
Business Category
Starbucks has five main categorizations under the North American Classification System (NAICS) and the Standard Industrial Classification (SIC).
The primary NAIC labels Starbucks as "Limited–Service Restaurants" and the secondary NAIC labels it as "Snack and Nonalcoholic Beverage Bars"
and "Coffee and Tea Manufacturing." For the SIC, Starbucks is labeled as "Eating places" under the primary SIC and "Roasted Coffee" secondary
SIC ("Starbucks Corp").
Markets
Starbucks operates in American, Middle Eastern, African, European, and Asian markets ("Starbuck Corp"). Within these markets, Starbucks operate
mostly in large urban markets, such as

Executive Summary: Starbucks Corporation
1.0 Executive Summary Starbucks Corporation the leading coffeehouse in the world. It was founded in 1971 by Jerry Baldwin, Zev Siegel, and
Gordon Bowker in Seattle, Washington. Howard Schultz was the key person who turned the company a huge success around the globe. Since the
beginning Starbucks has been facing many tough challenges and yet it is still remains as the best coffee House in the world. The mission of Starbucks is
to inspire and nurture the human spirit– one person, one cup, and one neighborhood at a time. Their main competitors are include Dunkin Donuts,
Biggby Coffee, Caribou Coffee, McDonald 's, Panera Bread, and Einstein Bagels, ,Secret Recipe, Old Town White Coffee and Coffee Bean. The
political stability shows what ... Show more content on Helpwriting.net ...
Currently, the headquarters of Starbucks is located at Seattle.In Malaysia, Berjaya Starbucks Coffee Company Sdn Bhd is jointly owned by Starbucks
Coffee International and Berjaya Corporation Berhad. The company operates Starbucks stores throughout Malaysia and is committed to offering the
world's finest coffee while enriching Malaysians' lives one cup at a time. The first Starbucks store in Malaysia opened on 17 December 1998 at KL
Plaza in Jalan Bukit Bintang, Kuala Lumpur.
3.3 Company Locations and Facilities
The company location is based at Penang, Butterworth Sunway Carnival Mall. The facilities such as free Wi–Fi, comfortable sofas and chairs, dimmed
light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Starbucks Coffee shop from incumbent
competitors. To speed up the customer service, at least two employees will be servicing clients. Meanwhile one employee will be preparing the
customer's order, the other one will be taking care of the sales transaction.
3.0 Products and Services
Provide a taste blender will offer high quality coffee, cappuccino, tea and frozen cappuccino and coffee at a very reasonable price. All drinks are made
with high quality ingredients.
3.1 Products Description
Do sell the entire array of coffee and espresso–based drinks and specialty drinks.
The primary product of specialty coffee. Several unique blends

Starbucks Corporation : Company Profile
Starbucks Corporation
1
Starbucks
Corporation
is probably the w orld's most well
–
known coffee shop chain. It is officially the world's largest coffee chain, with a total of 21878 stores operating globally as of 28 December, 2014. The
story of Starbucks began back in 1971, when it was just a single store, roasting and retailing ground coffee as well as whole beans in Pike Place
Market in Seattle. It now serves millions of customers the world over in 66 countries
(Starbucks Company Profile, 2015)
Starbuc
ks derives its nomenclature from Herman Melville's
Moby Dick
. Even the ubiquitous green and white logo is ocean
–
inspired
–
it is a twin tailed siren from Greek mythology. Starbucks aims to "inspire and nurture the human spirit
–
one person, one cup and one neighborhood at a time."
(Starbucks Company Profile, 2015)
Starbucks is globally known for its friendly baristas, great coffee, homely store ambience and ubiquitous store presence. Starbucks believes in serving
the best possib le coffee to their customers. The coffee is sourced employing ethical sourcing standards from Latin America,
Asia and Africa. Starbucks has a signature flavor to its coffee beans, called the Starbucks
Roast.
Starbucks strives to include ethical practices in everything it does. Its employees are called partners, and are provided with ample services such as
comprehensive health

The Marketing Strategy Analysis of Starbucks Corporation
Introduction
Under today's ever–changing market, strategic marketing planning has become more and more significant whether of the functional or the
fundamental. Especially, although financial crisis leaded economy growth slowdown, it did not cause a serious influence for chain coffee shop. As
Howard Schultz said, CEO of Starbucks, "I don't think we had a business plan for the severity of what has taken place. History demonstrated to us that
a downturn in the economy would not affect us, and in fact, we would be recession–proof." (Katie Couric, 2008) Based on Financial Times, Starbucks
revealed that strong earnings of $242m of 2008, a jump from the $64m it recorded during the comparable period last year and total revenues for the
quarter ... Show more content on Helpwriting.net ...
(Jobber and Fahy, 2009) Therefore, the strategic marketing becomes more and more significant since it can help organizations to find its own position
of the competitive market; thus, they just can justify their strategy against whether the existing or the potential competitors. Therefore, organizations
should classify the marketing environment including competitive environment (its immediate competitors and customers) and the macro–environment
(the wider social, political and economic setting they operate.) In order to develop the right strategy whether for short–term or long–term, organizations
not only need to know the concept of strategic marketing but also how to use it within the competitive marketing.
In addition, fundamental to strategic thinking is the concept of 'strategic fit.' It indicates how organizations match the internal resources and
capabilities with the opportunities in the external environment. The strategic model used to evaluate the appropriateness of the vision or decision
making of the organizations (Hooley G et al 2008). A competitive advantage can be developed successfully by a suitable and unique combination of
capabilities and resources. Nevertheless, organizations should pay more attention to classify the differentiation between resources and capabilities.
Capabilities are focused on the learning effect of the organizations''

Marketing Analysis : Starbucks Corporation
Starbucks Corporation is a globally well–known America company, who has been successfully maintained its stable loyal customer basis around the
world. The company was initially established in Seattle, Washington, providing quality premium coffees with a superior level of customer service. The
goal for Starbucks coffee is to grow under the highest standards of quality, using ethical sourcing practices, being dedicated in serving the world's finest
coffee and creating best customer experiences. Starbucks had made it.
As it is a flouring and distinctive company, Starbucks has an image aligns with its identity. Stronger identity evolves into ideology that helps to pull
members in organizations towards the vision of it, reaching externally adaptive and internally cohesive. Identity and image can be strengthened via
intense integration, coordination and monitoring activities across different areas of corporate communication functions, and based on different
communication approaches.
I'd like to discuss four perspectives of identity based on Starbucks Corporation, relating to different elements evolved with image shaping. Starbucks has
its desired image viewed internally and externally via dominant communication link between organizational goals and strategies. While marketing and
financial communication address the outside views of the cooperation.
To start off, Mind Identity, which refers to a set of values and philosophies that are believed by everybody in the corporation.

Starbucks Corporation: Competing in a Global Market Essays
MAN 4764 Written Case Assignment Starbucks Corporation: Competing in a Global Market 1. What factors in the global environment provide
opportunities or threats for Starbucks? How do Starbuck's strengths and weaknesses match up to its opportunities and threats? Factors in the global
environment provide both opportunities and strengths for Starbucks. Opportunities such as increased revenues, further expansions, and achieving their
goal of becoming the most respected brand worldwide. Starbucks also faced threats. These threats include dealing with growing antiglobalization
overseas and their huge risk of less return on each overseas store, this deriving from overseas operations being run by local partners instead of Starbucks
... Show more content on Helpwriting.net ...
According to the case, in order to serve their customers with more than mere coffee, Starbucks strived to create their stores with a distinct feel, yet
comfortable, relating to the cultural setting of a location. This made Starbucks fit its interior dГ©cor to the local architecture, especially in historic
buildings. Also, Starbucks was willing (flexible) enough to adapt the food it offered in–store to local taste. For example, in Asia, Starbucks offers curry
puffs and meat buns contrary to what is offered in North America or Britain. Starbuck's global–level strategy, according to the case, is referred to as the
Starbucks way. In the case it is stated that "the company finds local business partners in most foreign markets... It tests each country with a handful of
stores in trendy districts, using experienced Starbucks managers." The case further states that Starbucks "then sends local baristas to Seattle for 13
weeks of training. Then it starts opening stores by the dozen."

Strategy Analysis : Starbucks Corporation
The purpose of this essay is to prepare a strategy formulation analysis required by the company. The company selected is Starbucks Corporation,
commonly known as Starbucks, when they first started in Seattle, Washington in 1971, founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker; and
became an American multinational company which started from scratch (Garza, n.d.). It was then incorporated on November 4, 1985, and is a roaster,
marketer, and retailer of coffee. Starbucks offers a range of exceptional products include coffee, handcrafted beverages, merchandise, and fresh food.
The company 's mission is "to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time" (Starbucks, 2012).
Today, Starbucks is... Show more content on Helpwriting.net ...
Therefore, it is acknowledged that strategic choices are not only bounded by industry conditions and firm–specific resources, but also by formal and
informal constraints which would then lead to existing and potential risks and influences in the host area, in this case faced by Starbucks entering
Myanmar. The institutional factors that may pose a threat are as below.
2.1.1 POLITICAL RISK
The political risk is the risk that the host country fails to provide a stable legal and regulatory environment, therefore significantly harms the investment
(Bonell, Carroll, Kelp, & Ye, 2013). Based on the Political Risk Index by risk consulting firm Maplecroft, Myanmar is ranked the 5th in the world and
is rated as extreme risk (Marsh, 2013). One of the main prevalent issues is due to corruption which poses a difficult operating environment for foreign
investors. It is stated that even in 2012, corruption watchdog Transparency International ranked Myanmar as one of the world 's most corrupt nations
(Mahtani, 2013). Other issues include communal violence and a government bureaucracy that is ranked bottom by Transparency International put early
investors at substantial risk (Wettach, 2013).
2.1.2 TRADE BARRIER
Myanmar do impose reasonably high import tariffs, however as Myanmar is a member of ASEAN, it is required to eliminate nearly

Marketing Analysis : Starbucks Corporation
Introduction
Starbucks Corporation, founded in 1971 in Seattle, Washington, is the leading retailer of premier coffee beverages and related foods and
merchandise, around the world. Its annual sales are over $6 billion, with a profit over $400 million. Starbucks had about 182,000 employees across 62
countries, with 19,767 locations. Many of their location are retail stores or located in airports and shopping centers. The average Starbucks consumer
visits the store 18 times a month; 10% visit twice a day. Their products include high–quality/ premium priced coffees, teas, a variety of healthy food and
beverages. By providing their customers with a relaxing atmosphere, creating signature drinks and providing environmental safe products, they ... Show
more content on Helpwriting.net ...
In Howard Schultz book, Pour Your Heart into it, he states "The key is heart. I pour my heart into every cup ofcoffee, and so do my partners at
Starbucks. When customers sense that, they respond in kind." Each and every customers experience is different and unique while connecting with
the partners. Whether a customer orders the same drink all the time or wanting to try something new, a connection has been made between one
another. The partners give their customers a self of belonging and make their customers feel safe; a place where they can be with friends or study
for exams, and enjoy themselves. Starbucks strives to be that one place customers come to before, during and after work or to get together with
friends, and be that place for them to let them be themselves. They create long lasting relationships that drive their customers back to them over and
over again. The Customers are the heart of the Starbucks Company. "As people become more attached to brands in the world, it helps them have a
sense of the person they are. Brands give people a place to belong" (McGrath, 1). Starbucks main goal is to connect with their customers and to
create long lasting connections. Starbucks language does not reflect most coffee shops instead they say; a small is a tall, a medium is a grande and a
large is a venti. They want to make their coffee shops unique and different from the rest, and not be labeled as a

Revised April 7, 2003
Starbucks Corporation:
Competing in a Global Market
Starbucks Corporation is a Seattle, Washington–based coffee company. It buys, roasts, and sells whole bean specialty coffees and coffee drinks
through an international chain of retail outlets. From its beginnings as a seller of packaged, premium specialty coffees, Starbucks has evolved into a
firm known for its coffeehouses, where people can purchase beverages and food items as well as packaged whole bean and ground coffee. Starbucks is
credited with changing the way Americans––and people around the world––view and consume coffee, and its success has attracted global attention.
Starbucks has consistently been one of the fastest growing companies in the United ... Show more content on Helpwriting.net ...
The owners, however, did not want to be in the restaurant business. Undaunted, Schultz wrote a business plan and began looking for investors. By
April 1985 he had opened his first coffee bar, Il Giornale (named after the Italian newspaper), where he served Starbucks coffee. Following Il
Giornale 's immediate success, he expanded to three stores. In 1987, the owners of Starbucks agreed to sell the firm to Schultz for $4 million. The Il
Giornale coffee bars took on the name of Starbucks.
Convinced that Starbucks would one day be in every neighborhood in America, Schultz focused on growth. At first, the company 's losses almost
doubled (to $1.2 million in fiscal 1990), as overhead and operating expenses ballooned with the expansion. Starbucks lost money for three years
running, and the stress was hard on Schultz, but he stuck to his conviction not to "sacrifice long–term integrity and values for short–term profit."3 In
1991 sales shot up 84 percent, and the company turned profitable. In 1992 Schultz took the firm public at $17 a share.
Believing that market share and name recognition are critical to the company's success, Schultz continued to expand the business aggressively. Schultz
observes, "There is no secret sauce here. Anyone can do it." From the beginning,
Schultz has professed a strict growth policy. Although many other coffeehouses or espresso bars are franchised,
Starbucks owns all of its North American stores outright, with the

Strategy Analysis : Starbucks Corporation
The purpose of this essay is to prepare a strategy formulation analysis required by the company. The company selected is Starbucks Corporation,
commonly known as Starbucks, when they first started in Seattle, Washington in 1971, founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker; and
became an American multinational company which started from scratch (Garza, n.d.). It was then incorporated on November 4, 1985, and is a roaster,
marketer, and retailer of coffee. Starbucks offers a range of exceptional products include coffee, handcrafted beverages, merchandise, and fresh food.
The company 's mission is "to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time" (Starbucks, 2012).
Today, Starbucks is known as the largestcoffeehouse company in the world, connecting with millions of customers every day with exceptional
products and nearly 18,000 retail stores in 60 countries and is ranked 208 amongst the Fortune 500 companies (Starbucks, 2012).
The subsequent part of this essay will discuss in detail regarding the hierarchy of the strategic decision–making process to enter into Myanmar by
means of three leading strategic models which are institution–based theory, Porter 's industry–based model, and resource–based approach. This essay
will then provide recommendations comprise the suggested entry and ownership strategies to be considered by the company. Last of all, aspects and
details within these topics will then be concluded.
2.0

Marketing Analysis : Starbucks Corporation Essay
INTRODUCTION Starbucks Corporation was founded in 1971 in Seattle, WA. It is a roaster, marketer, and retailer of specialty coffee worldwide.
They have about 238,000 employees in 2015, 23,043 coffee houses, all of which are in 68 different countries. Their product includes a premium,
gourmet style coffee, tea, and a variety of fresh foods within their stores. They have also sold and marketed many coffee and tea products, and license
their products through many different grocery and convenience stores worldwide. Starbucks also markets its products with other brand names within
sister companies, which includes Teavana, Tazo, Seattle's Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange, and
Verismo.
FIRM ANALYSIS Starbucks primarily operates and competes in the retail coffee and snacks store industry. The industry itself hit financial drawbacks
in 2009 due to the economic crisis and changing consumer ideals. The industry, since then, has continued to grow, and in 2015 the industry was
reported as having a revenue of "$19.163 billion, which was a 16.5% increase from 2014 at $2.068 billion" (Starbucks SWOT Analysis 2016) . This
growth would be due to an improving economy, and an increase in consumer confidence. Starbucks currently dominates the industry with a market
share of 36.7%, Dunkin Brands with 24.6%, and other competitors taking up the rest.
The industry is in its mature stage with a medium level concentration. Starbuck, along with

Starbucks Corporation ( Sbux )
Starbucks Corporation (SBUX) was founded in 1971, where the first Starbucks stored opened on March 30th, 1971. Starbucks was founded by Jerry
Baldwin, Zev Siegel, and Gordon Bowker while attending University of San Francisco. After entrepreneur Alfred Peet taught them his style of roasting
beans the three students were inspired and wanted to sell high–quality coffee beans and equipment by Peet. At first they were going to name the
company Pequod, some co–founders did not like it then after they named after the chef on the Pequod "Starbucks".
Starbucks is publically traded on the NASDAQ as SBUX, they are a major worldwide coffee company. According to Schultz, Starbucks bases itself on
the core value of upholding its company and coffee ... Show more content on Helpwriting.net ...
The company also practices environmental friendliness, choosing eco–friendly options whenever possible. For example, instead of throwing away
spent coffee grounds during the summer season, these grounds are left out for green–thumbed customers who want to use them in their gardens as a
source of acid for the soil.
Starbucks is a Corporation, products provided by SB include a range of in–store, out–store, and on the go. They provide Coffee (More than 30 blends
and single–origin premium coffees), Handcrafted Beverages (Fresh–brewed coffee, hot and iced espresso beverages Frappuccino coffee and non–coffee
blended beverages, Starbucks Refreshers, smoothies and tea, Merchandise (Coffee–and–tea–brewing equipment, Verismo System by Starbucks, mugs
and accessories, Fresh Food (Baked pastries, sandwiches, salads, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups, Coffee & Tea (Whole
bean and ground coffee, K–cup, Tazo Tea, filter bags, Ready–to–Drink (Starbucks bottled Frappuccino coffee drinks, Iced coffees and juiced teas.
Shultz acquired six Starbucks locations in 1987 (Starbucks) and began building his global empire. After a trip to Italy to find new products, Schultz
fell in love with the cafe environment he found there. Shultz acquired six Starbucks locations in 1987 (Starbucks) and began building his global
empire. Starbucks opened its first location in

Starbucks Corporation: Strategy Analysis
Starbucks 1.Analyze the business–level strategies for the corporation you chose to determine the business–level strategy you think is most important to
the long–term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. Starbucks business level strategy has
been to become and remain the world's premier coffee franchise that operates in a sustainable and principled manner. The company utilizes a
comprehensive corporate social responsibility program that is integrated in every part of the company's operations from the way it treats its
employees to the way it sources its coffee. Figure 1 Ethically Sourced Coffee Goals and Progress (Starbucks, 2013) 2.Analyze the corporate–level
strategies for the corporation you chose to determine the corporate–level strategy you think is most important to the long–term success of the firm and
whether or not you judge this to be a good choice. Justify your opinion. The corporate level strategy is roughly the same as the business level strategy
since Starbucks only has one primary business. I believe that fact that Starbucks only focuses on one primary business makes the organization stronger.
For example, there is no chance for conflict between the business level strategy and the corporate level strategy and the entire organization can focus
on a single mission. Furthermore, this strategy has allowed them to reproduce their model all over the globe. As is the case with the Japanese, Chinese

By Oybek Salimov
Outline
Introduction.............................................................................................3
1. Background of the company....................................................................4 2. Starbucks's expansion...........................................................................4 3.
Risks associated with expansion...............................................................6 4. Capital structure of the company...............................................................7
Conclusion................................................................................................ 9
Reference ................................................................................................10
Appendix ................................................................................................ 11
Introduction Globalization greatly influenced businesses to expand worldwide. Cross boarder communications let people all around the world to
exchange demand on services and products. Besides, countries opened boards to foreign investments. New type of business ... Show more content on
Helpwriting.net ...
(K.Subharda, 2006). Final strategic imperative was achieving competitive advantage of countries. In order to keep high demand for coffee and
availability of high quality coffee beans the company began a Preferred Supplier program in 2001 to attract environmentally friendly farmers and
reward for their high quality coffee beans.
Joint ventures, licensing and wholly owned subsidiaries are modes that Starbuck chose to enter international markets. Table below shows countries the
company moved in and types of mode it used in years 1996 to 2002. (K.Subharda, 2006)
Table 1: Starbucks International presence Country | Type of Entry | Name of the Partner | Year | Canada | Wholly
–owned subsidiary | Starbucks Coffee
Canada | 1996 | Japan | Joint Venture | Sazaby Inc. | 1996 | Malaysia | Licensee | Berajaya Group bhd | 1998 | New Zealand | Licensee | Restaurant
Brands | 1998 | Taiwan | Joint Venture | President Coffee Corp. | 1998 | Kuwait | Licensee | Alshaya | 1999 | Philippines | Licensee | Rustan's Coffee
Corp. | 2000 | Australia | Joint Venture | Markus Hofer | 2000 | Israel | Joint Venture | Delek Corporation** | 2001 | Austria | Licensee | Bon Appetit
Group** | 2001 | Switzerland | Licensee | Bon Appetit Group** | 2001 | Germany | Joint Venture | Karstadt Qualle

To Invest or Not Invest in Starbucks Corporation, That Is...
Introduction
The purpose of this report is to inform the reader whether or not investing in Starbucks Corporation will prove a lucrative endeavor. A company is a
system of interconnected parts and therefore cannot be analyzed by a single component, but through an integrated approach. The report will analyze
the company's health through integrating both qualitative and quantitative factors in order to formulate a decision based on the multidimensional
nature of a company.
By analyzing the qualitative aspects of Starbucks, the reader can gain a better understanding of the why and how of the organization. This report will
examine the company through four integrated lenses: company history, leadership, culture, and strategy. These four components of the company build
off one another and help to provide a holistic view of the Starbucks Empire and the health of the company. The history of Starbucks provides
understanding of how the company has evolved into a global brand and the direction of future direction. The Starbucks company culture offers insight
into the values that drive the company and how members of the organization interact with each other, customers, and other stakeholders. Starbucks'
evolving strategy incorporates the company's history, both successes and failures, to refine approaches that worked in the past and improving those that
no longer serve the company well. Additionally, the innovation and commitment to consumer experience embody the corporate culture,

Starbucks Corporation : The Largest Coffee Company
Introduction
Starbucks Corporation which is known worldwide for their coffee company from Seattle Washington. It is the largest coffee company in the world,
with Costa Coffee as their highest competition. Everyone knows what Starbucks is and the quality of their product. (Loxel 2015) When you walk into
Starbucks you expect nothing but a good cup of coffee or whatever else your getting
Starbucks grew so much in the last couple years. The company now has over 21,537 stores in 64 different countries. They have 12,000in the United
states, 1716 in the country of China, 1330 in the country of Canada and 808 in the United Kingdom, this is just a small list of countries that have
Starbucks in their country there are many more countries. Starbucks partners with other brands and companies to keep themselves relevant in their
industry. (Loxel 2015) The brands in which they've partnered with include Teavana, Tazo, and Seattle's Best Coffee, Starbucks VIA, Starbucks
Refreshers, Evolution Fresh, La Boulange and Verismo. Starbucks employees over 182,000 employees and has an estimated revenue of $14.89
billion. Over the last 20 years, the company has expanded rapidly with an average of two new stores opening every day.
Starbucks was founded on March 30, 1971 which was a Settle coffee bean roaster. This company was founded by three people. Their names were Jerry
Baldwin who was a English teacher, Zev Siegl who was a history teacher, and Gordon Boworker who was a writer. These three guys all

An Investigation Of Starbucks Corporation
Store system hobby is separating activity that will save any venture comprehend its set goals. Starbucks Corporation has its stores in different countries
and supplies must reflect stock and enthusiasm to help avoid business flaw. As one of the association 's techniques, it puts complement on deciding
generation system demand procedure. The creating enthusiasm of its thing solicitations stiffer routines for operation to seal any drawing nearer danger
of deficiency in supply and quick transport. Extended era will unionize and bring into congruity supply and interest estimation to help foster business
perfection. The paper is composed to give the quick and dirty examination of assessing generation system interest relevant investigation of... Show more
content on Helpwriting.net ...
Starting now and into the foreseeable future the association balanced various discriminating changes, remembering the deciding objective to set up its
picture in the widespread business division.
Ethical and Diversity Issues:
The Roman sovereign Claudianus purportedly said: "Change or Die." The one association that reliably struck as being both compelling and in steady
procedural flux was Starbucks. On the other hand, "Starbucks has starting late experience cruel feedback for its inability to dependably make
workable datebooks for each and every bit of its laborers, and has expected to re–survey its work gaging schedules" (Rooney). Starbucks coffee has
formed into the greatest bistro association on the planet with 16,120 stores in 94 countries, for instance, in Australia, Canada, China, Puerto Rico, et
cetera. Starbucks has thirty blends and single, beginning stage coffee. Starbucks brand coffee can similarly be purchased in neighborhood stores to
blend at home. Starbucks uses more than 140,000 laborers worldwide with more than five million customers a week. At one point they had common
customers coming in on an ordinary of six times every month while loyal customers come in on a typical of eighteen times every month spending
averaging $50. Starbucks is one of Fortune magazine 's 100 Best Companies to work for in 2008 and is Business Ethics 100 Best Corporate Citizens
for the fourth year.
Method
Coffee Industry and the Uniqueness of Starbucks

Starbucks Corporation ( Loxcel Starbucks Map, 2016 Essay
STARBUCKS
SATISH SARAVANAN VEERAVELU
Northwest University: International Business BUSM 6123
11/1/2016
Professor Larry Walker
Starbucks Corporation (Loxcel Starbucks Map, 2016) is an American coffee company and coffeehouse chain founded in Seattle, Washington in 1971.
It operates 23,768 locations worldwide, including 13,107 in the United States, 2,204 in China, 1,418 in Canada, 1,160 in Japan and 872 in South
Korea (as of Jan 8, 2016).
Starbucks (Peet 's rides coffee 's 'third wave ' with stake in Intelligentsia, 2015) is considered the main representative of "second wave coffee", initially
distinguishing itself from other coffee–serving venues in the US by taste, quality, and customer experience, while popularizing darkly roasted coffee.
Since the 2000s, (Sacks, 2014) third wave coffee makers have targeted quality–minded coffee drinkers with hand–made coffee based on lighter roasts,
while Starbucks nowadays uses automated espresso machines for efficiency and safety reasons.
Starbucks locations (Teavana at Starbucks, 2016) serve hot and cold drinks, whole–bean coffee, micro ground instant coffee known as VIA, espresso,
caffe latte, full– and loose–leaf teas including Teavana tea products, Evolution Fresh juices, Frappuccino beverages, pastries, and snacks including
items such as chips and crackers; some offerings (which once including their Pumpkin Spice Latte) are seasonal or specific to the locality of the store.
Many stores (Starbucks Evenings | Starbucks

The Starbucks Corporation Essay
1. Starbucks Corporation's rise seems to be out of a storybook for Howard Schultz. Starbucks began selling whole bean coffee in 1971 under Jerry
Baldwin, Zev Siegl, and Gordon Bowker. Business grew at a slow and steady pace until Schulz joined the company as manager of retail sales and
marketing. After a visit to Milan, Italy, Schultz was inspired by a vision. He saw how important coffee was to the romantic culture of Italy. He
believed that if Americans had such places to socialize over a cup of coffee, espresso, cappuccino, etc., that they would pay good money for his
quality product. The owners of the Starbucks Corporation were not as excited and did not want to operate in the restaurant business. Schultz filmed
these coffee bars and ... Show more content on Helpwriting.net ...
Upon looking at whether or not they should, they must focus on the trends that are developing in these countries. Together with Sazaby (a company
known for bringing goods to Japan), Starbucks was able to combine the lifestyles of the Japanese people with the Starbucks product. One important
favorable trend that was key in the development of bringing Starbucks to Japan rather than Europe and South America was the fact that Japan has
been the third largest coffee consumer in the world and the other regions were more of a risk for Schultz. There are, however, unfavorable trends in
bringing Starbucks over such as the fact that the Japanese have not developed the taste for espresso or caffe latte drinks, but they rather prefer instant
and ready–to–drink coffee that is offered in vending machines owned by Coca–Cola, which is a highly respected American company in Japan. Another
unfavorable trend is the fact that since 1982 there has been a 30% decrease in coffee bars.
3. Financial Ratio Analysis
1996 1995 1994
Ratio 1: Debt to Equity 167,980/451,660= 81,773/312,231 80,500/109,898
37.2% 26.2% 73.2%
A low Debt to Equity means less risk of losing profit. Over 3 years, this percentage has decreased and increased most likely due to the international
expansion. It may seem like an unfavorable trend, but in this companies case, it is favorable due to their past success.
1996 1995 1994

Ratio 2:Total Debt to Tot.

Opportunities And Strength And SWOT Analysis Of Starbucks...
Introduction:
Starbucks Corporation opened their first store in 1971 in Seattle historic Pike Place Market. They offered finest fresh roasted whole bean coffees.
The name 'Starbucks' was inspired from Moby Dick, one of the most famous traders in that time. A local citizen in the USA owned it. In 1981, which
is ten years later Howard Schultz had his first cup of coffee there and decided to join a year later. Now he became the chairman, president and chief
executive officer of Starbucks. Later on, Schultz traveled to Italy and he was inspired with the Italian coffee so he decided to bring the tasty coffee to
the United States. Today Starbucks is operating more than 18.000 stores around the world. Their concept was to connect people together by... Show
It is the first coffeehouse, which valued close to $5 billion. Also, it has the largest concatenation in the whole world. It was earning almost $500 million
in 2013, and its generated revenue in the same year was more than $5500 million.
It is a worldwide coffee brand, which established on reputation for special products and perfect services. Starbucks mission is " To inspire and nurture
the human spirit – one person, one cup and one neighborhood at a time ". Starbucks is one of the top 100 coffee companies around the world.
Starbucks has the most effective and efficient management, and the best motivation method to enhance productivity. So, it creates a perfect working
environment for employees. Moreover, having a good relationship with suppliers makes Starbucks succeed.
Choosing the best locations in visible places to attract customers, and this is the reason that made their customers loyal at the beginning. Also it has
branches all over the world. That's why it considered one of the most successful international companies.
Starbucks never stops expanding its business. It develops the business by inventing new products that make their customers satisfied. Their canned
products can be purchased from supermarkets as

Analysis of the Starbucks Corporation Essay
Analysis of the Starbucks Corporation
History Of Starbucks
Gordon Bowker, Jerry Baldwin and Ziv Siegl founded Starbucks in 1971. Their goal was to sell the finest quality whole beans and ground coffees
(Starbucks timeline and history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold
Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown
Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In
1987, Il Giornale acquired Starbucks retail operations for 4 million dollars. In addition, ... Show more content on Helpwriting.net ...
Dual drinkers are people who drink both traditional coffee and gourmet coffee. According to NCA, 54% of AmericaВЎВ¦s coffee drinkers are dual
drinkers.
Gourmet coffee is experiencing substantial growth with senior citizens. According to NCA, senior citizens coffee consumption leaped from 9% to 13%.
Another trend is coffee consumption is moving outside the home. Coffee consumption away from home increased by 6%.
Mission Statement
The current mission statement is ВЎВ§Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our
uncompromising principles while we grow.ВЎВЁ This mission statement fits well with the general direction and the future strategies of Starbucks
Corporation.
Principles
The following principles compliment both Starbucks mission statement and their strategies. Our recommendation is to keep the current mission
statement and principles.
?ГЎ Provide a great work environment and treat each other with respect and dignity.
?ГЎ Embrace diversity as an essential component in the way we do business.
?ГЎ Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
?ГЎ Develop enthusiastically satisfied customers all of the time.

?ГЎ Contribute positively to our communities and our environment
?ГЎ Recognize that profitability is essential to our future success.
SWOT Analysis
Strength Weakness

Essay about Financial Analysis of Starbucks Corporation
Starbucks Corporation Company Analysis by Sara Ciolli Gordon
Individual Project: Starbucks Corporation Company Analysis by Sara Ciolli Gordon
I. Company Description II. Core Competencies of the Starbucks Corporation III. Description of Starbucks Corporation's Key Management Team IV.
Financial Analysis of Balance Sheet and Income Sheet of Starbucks Corporation V. Analysis of Financing Philosophy and Current Financial Situation
VI. Analysis of the Economic Influence and Current Industry Status VII. Recommendations for Corporate Improvement
Starbucks Corporation Company Analysis
Company Description
Starbucks began in 1971 with a single store location in ... Show more content on Helpwriting.net ...
WILLIAM W. BRADLEY, 65, has been a Starbucks director since June 2003.
MELLODY HOBSON, 39, has been a Starbucks director since February 2005.
Starbuck's Corporation 3
List of the Starbucks Corporation Board of Directors (Continued)
KEVIN R. JOHNSON, 48, has served as the Chief Executive Officer of Juniper Networks, Inc., a leading provider of high–performance networking
products and services, since September 2008.
OLDEN LEE, 67, has been a Starbucks director since June 2003.
SHERYL SANDBERG, 39, has served as the Chief Operating Officer of Facebook, Inc., an online social utility company, since March 2008

JAMES G. SHENNAN, JR., 67, has been a Starbucks director since March 1990.
JAVIER G. TERUEL, 58, has been a Starbucks director since September 2005.
MYRON E. ULLMAN, III, 62, has been a Starbucks director since January 2003.
CRAIG E. WEATHERUP, 63, has been a Starbucks director since February 1999.
Starbuck Corportation Executives
Howard Schultz: Chairman, President and Chief Executive Officer
Cliff Burrows: President, Starbucks Coffee U.S.
John Culver: President, Starbucks Coffee International
Jeff Hansberry: President, Global Consumer Products, Foodservice
Arthur Rubinfeld: President, Global Development
Michelle Gass: President, Seattle's Best Coffee
Annie Young–Scivner: Chief Marketing Officer
Troy Alstead: Executive Vice President, Chief

Economic Analysis Of The Starbucks Corporation Essay
Economic Analysis of the Starbucks Corporation
Nothing like the fresh scent of brewed coffee in the morning – "Starbucks" a well–known coffee house that is still growing and expanding their
operations today is considered the number one specialty coffee retailer around the world and abroad. Therefore, the supply and demand for coffee is on
the incline and is regarded as one of the most rapid growing organizations in the world. According to the National Coffee Association, adults between
the ages of 18 and 39 are more likely to purchase coffee out–of–home, then older consumers (2016). Even coffee statistics conducted in 2016 indicates
"50% of the population, equivalent to 150 million Americans, drink espresso, cappuccino, latte, iced/cold coffee" (E–Imports, 2016). Other statistics
numbers show that an estimated of total Americans consuming coffee would be up by 1.5% and specialty coffee up from 20% in this year alone.
Even the global consumption will increase by 12% over the next years. Therefore, a key question is how will the "law of demand" predict how the
consumers will behave (Lorenzetti, 2016)? Namely, will the higher demand for coffee beans impact what the consumer atStarbucks will pay for a cup
of coffee? Therefore, companies such as Starbucks should analyze and understand the microeconomic model to get a clear picture of the price
elasticity, cost to produce, and the overall market to make the most effective business decisions and recommendations that will have an

Starbuck Coffee Corporation Stands Alone
There are many companies in the coffee industry, but there is nothing like Starbucks. Starbucks Corporation is an international company of coffee
founded in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker. Starbucks has taken a coffee bean and turned it into
beverages that people around the world crave. They are the leading competitor in the coffee industry, and our well known for their quality and customer
service. Starbucks has changed the world with their products, their pricing, their customer service, and their expansion around the world. Starbucks
started in 1971 when the first store was open in Seattle's Pike Place Market. The three friends, Jerry Baldwin, Zev Siegl and Gordon Bowker got
the idea from Alfred Peet, the man who started Peet's Coffee. They were inspired by his success and wanted to start their own. The store originally
just sold coffee beans and coffee equipment. In 1982 a man named Howard Schultz was hired as the director of retail operations and marketing.
Schultz then traveled to Italy and saw the popularity of espresso bars in Milan and decides that the store should be selling drinks and not just beans
and equipment. He then convinces the founder to test the coffee house concept and in 1984 the first Starbucks Latte was served. Howard then
decides to start his own company called II Giornale selling brewed coffee and espressos made from Starbucks coffee beans in 1986. Then in 1987 the
owners sell Starbucks to Howard and

1. Aim of the report
The aim of this report is to perform an internal and external audit for the company. Within the internal audit, we will have the analysis of the value
chain, plus the identification of the core competencies of the company. The external audit will be based on the Microenvironment and
Macroenvironment of the company. A SWOT analysis as a TOWS Matrix will be used.
1.2. Scope of the Report
The report will be covering the Starbucks Coffee Company which includes Starbucks Coffee Europe and Starbucks Coffee International.
2. Executive Summary
Starbucks is the leader in the coffee retailing market, with purchasing and roasting top quality coffee beans. It has created a well respected brand with a
dynamic ... Show more content on Helpwriting.net ...
People from the company, travel around the world, in search for top quality coffee beans and to strengthen their relationship with farmers and exporters.
The company focused on the sustainability of the supply by forming the I* Practices with the Conservation International. I Practices are a set of
guidelines addressing coffee quality, social and environmental responsibility and financial transparency.
Starbucks has created a very dynamic value chain. The close relationship with the farmers which ensures the long–term supply of high quality coffee
beans is the initial part in the whole process. Their coffee comes from Latin America and Africa/Arabia. They are sourcing their products in an
ethical manner. Then the roasting of the coffee is done specifically in the Company's own facilities. The art of roasting the coffee beans is one of the
main ingredients in their recipe for success. As the process of roasting has finished their products will end up in the company's owned or licensed
stores. Starbucks adapts to their customers tastes offering a great variety of coffees. Their "partners", employees are those who add additional value to
the whole chain. They are the ones that have contact with the customers and are responsible for delivering the whole "Starbucks Experience" to the
customer.
Starbucks does not market their products through advertisement but prefers the mouth–to–mouth way. They are investing in the

Survey Questions On Starbucks Corporation
Name: Shanice Forbes and Sharifa Small
Fair Trade: Starbucks Corporation
Methods
Survey Questions
The survey questions mostly consisted of multiple choice questions, two open–ended questions, allowing written responses, and one qualitative
response question. These questions were chosen to establish consumers differences and comparative perspective of Starbuck's competitors, their daily
usage of the social media platforms, the coffee shops visited frequently, and their opinions on consumers who frequent Starbucks. The survey contains
one matrix/rating scale question ( Appendix I, Question 5) based on how important qualities are when choosing a coffee shop. Lastly, there were two
demographic questions. The demographic questions are for a general understanding on consumers behavior based on age group and gender. For an
overview of the survey, see appendix I.
Survey Development The purpose of the survey entitled "Starbucks Corporation Survey" was to determine if the recent Starbucks Public Relations
campaigns have been effective at reaching consumers (See appendix I, Question 6 for complete list of campaigns options), to learn more about
consumers buying behaviors towards Starbucks compared to it competitors, and the characteristics of consumers loyalty. The survey was created
through Survey Monkey by the researchers who conducted the study. Survey Monkey provided their answer style as a guideline for the research. An
example of this would be the matrix/rating scale

Starbucks Company : Starbucks Corporation
Starbucks Company Background
Starbucks began in 1971 by launching its original store location in Seattle, Washington (Lemus, 2015). The Starbucks Corporation then began to
encounter true success in the U.S. marketplace in the 1970s and 1980s. After working for 5 years in the operation sector at Starbucks Corporation,
Howard Schultz bought the successful corporation in 1987. Shultz truly brought the company to a whole new reign by increasing the number of coffee
shops from just 17 to 4,000 in simply 13 years. Furthermore, Schultz undertook the responsibility as CEO, chairman, and chief global strategist up until
the year 2000 (Gallaugher, 2010). Immediately when Schultz seized control of the Starbucks Corporation, the business was propelled into a new
direction that would revolutionize the coffee market. Schultz repositioned Starbucks into a new superior business era not just locally but globally.
Starbucks Company History
The Starbucks Corporation was initially originated in 1971 by founders Jerry Baldwin, Gordon Bowker, and Zev Siegl in Seattle, Washington. In 1972,
pushed by the success of the original store, they launched an additional store in University Village, Washington (Lemus, 2015). Within the following ten
years, the leaders of the company reached the determination for Howard Schultz to purchase the business and oversee the marketing operations as well
as the sales of the retail stores. Starbucks then started to encounter the success that was initially present

Starbucks Corporation, An American Coffeehouse And Coffee...
External Analysis
Executive Summary
Introduction
Starbucks Corporation, an American coffeehouse and coffee company, was founded in Seattle, WA in 1971. Starbucks has become an industry leader
in the roasting, marketing of specialty coffees, and retailing of their various coffee and tea products and accessories around world. Starbucks employs
approximately 182,000 people of all walks of life across 21,366 company operated & licensed stores in 65 countries worldwide. Their unique product
lines include high quality, hand roasted moderately priced coffees, teas, and numerous fresh food options throughout their stores and other retail
outlets, such as grocery stores and specialty shops.
External Environment of the Coffeehouse Industry
Starbucks operates and competes primarily in the retail coffee and snacks store industry. This industry experienced a major slump during the
economic crisis beginning in 2009, where tastes changed significantly and people were not spending money on specialty items, such as higher
priced coffee and snacks like before. Luxuries of eating out were replaced with lower priced items to fit into a shrinking budget of most Americans.
Prior to this, the industry had a decade of growth consistent. The retail value of all U.S. coffee sales in 2001 was $18.5 billion, a one–third increase
from 1995. In 2002, the coffee market in the U.S. was comprised of 79 percent of adults over the age of 18, including both daily and occasional
drinkers. Daily coffee

Disclosure Of The Starbucks Corporation
Disclosure Analysis Paper Introduction According to WebFinance, Inc., the definition of disclosure, in relation to accounting practices, regards
"Statutory or good faith revelation of a material fact (or an item of information that is not generally known) on a financial statement or in the
accompanying notes (footnotes)" (2015). Furthermore, as per the Financial Accounting Standards Board [FASB], "The purpose of the notes to financial
statements is to supplement or further explain the information on the face of the financial statements by providing information relevant to existing and
potential investors, lenders, and other creditors . . ." (2013, p. 1). Publicly traded companies fall under regulations that are set forth by governing
authorities to assist in bringing concise information to external users. The Starbucks Corporation [SBUX] implements the disclosing of pertinent
information in its annual report by expanding within the section named "Notes to Consolidated Financial Statements" (SBUX, 2014, p. 51). The
company's cash and its equivalents, receivables, and inventories are further explained according to data as provided by SBUX. Cash and Cash
Equivalents Kieso, Weygandt, and Warfield (2013) discuss that components that are characteristic to cash and its equivalents entail funds that are
readily available and short–term investments that can be turned into monetary value quickly (p. 346). The SBUX Annual Report for the year 2014
relates the following statement: We

Financial Analysis: Starbucks Corporation
Financial Analysis Starbucks (Starbucks) is a publicly held company that sells gourmet coffees, as well as, a sandwich and desert menu. They operate
in the United States, as well as, international countries. Starbucks has delicious coffees that are very popular with the public and has a growing
popularity. By comparing Starbuck's financial information with the financial information of one of their biggest competitor's, Dunkin Donuts (Dunkin
Donuts), it will show the actual competitive edge of Starbucks. According to Starbucks financial statements, (Starbucks Investor Relations) for the
year 2011, net income was 1,245.7 (in thousands) and total assets were 7,350.4, which makes return on assets at 16.92%. With sales of 11,700.4 (in
thousands), the profit margin calculates to 10.64%. Free cash flow was $230,420,000, cash from operations was $1381.98 (in thousands), capital
expenditures were $531.9 and dividends were $850.08. Cash inflow came from cash from operations and short–term and long–term investments. Cash
outflow was used for expenses from operations and paying off long–term debt. According to Dunkin Donuts financial statements, (2011 Annual Report)
for the year 2011, net income was 34,442 (in thousands) and total assets were 3,224,018, making the return on assets 1.1%. Net sales were 628,198 (in
thousands), making the profit margin 5.5%. Free cash flow was $162,471,000, with cash from operations $162,703 (in thousands), capital expenditures
$232, and no

Starbucks Corporation and Brand Loyalty
Starbucks Corporation and Brand Loyalty
In today's highly competitive business markets, a consumer's loyalty to a brand often adds reassurance to the company's stable and lasting position in
the marketing world. As the new year continues to unravel, brands must maintain strong marketing strategies in order to keep their current buyers
interested as well as capture the eye of new buyers. Brand loyalty after all, is the consumer's conscious and unconscious decision, expressed through
intention or behavior, to repurchase products from a brand continually. It occurs when the consumer perceives that the brand offers the right product
features, image, or level of quality at the right price. One of the industry's most successful ... Show more content on Helpwriting.net ...
This blog is written by various Starbucks employees and discusses how the brand is incorporating the ideas submitted by users on
MyStarbucksIdea.com. The blog keeps customers in the company loop by keeping them informed regarding what is happening with their ideas. This
strategy helps to increase the loyalty of consumers to the brand as well as showing potential customers, "Hey, we care about what YOU have to say".
Free Samples: On Tuesday, January 12, 2012, StarbucksCoffee released a new roast of its famous coffee, the "Blonde Roast". To help introduce
customers to its new lighter roast product, the company offered free samples of its brews during a 3–hour event each day, for two days. The research
from tasting event called the, "Find the Roast You Love Most", showed that more than 54 million U.S. coffee drinker said they prefer the lighter–roast
coffee. Customers who came for the sampling were also given free samples of the light roast to brew at home and a $1 off coupon off a pound of any
Starbucks coffee. By offered free samples of their new product to the public, Starbucks was able to draw forth brand loyal consumers as well as other
coffee lovers.
Today, Starbucks Corporation is one of the most successful and admired companies in the world. Since the company opened its first coffee shop in
Seattle, Washington in 1971, it has expanded into a billon–dollar international brand. From its tasty

Pestle Analysis: The Philosophy Of Starbucks Corporation
Introduction
This report aims to analyse the strategies grasped by Starbucks Corporation that oversees its long term business capacity for growth, profitability and
its external environment. The philosophy of Starbucks Corporation will be separated along the PESTEL analysis framework and the Porter's 5 forces
Starbucks Corporation followed by several imperative recommendations. Lastly, a conclusion will be made to conclude and evaluate the company's
strategic route based on the analysis of its external environment. Starbucks Corporation, otherwise known as Starbucks Coffee, is an American coffee
company and coffee chain based in Seattle, Washington. It was founded by three university graduates schoolmates in the year 1971. However they
later sold their company to former employee, Howard Schultz in 1987. Starbucks is specially known for its high quality handcrafted hot and cold
beverages that emphasizes on a dark rich flavour and aroma. Currently, Starbucks Coffee is the largest coffeehouse company in the world with an
astounding number of 22,551 outlets. Starbucks have even met Wall Street's expectations by producing $4.8 billion in revenue. (Shultz, 2015)... Show
PESTLE is an acronym which stands for 6 factors that will affect the business externally. The 6 factors are Political, Economic, Social, Environmental
and Legal.

Starbucks Corporation Essay
Starbucks History:
Starbucks' opened its first store in 1971, at Pike Place Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks
opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. TheStarbucks name and logo came from two influences; a
character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were
combined to create Starbucks. ... Show more content on Helpwriting.net ...
Starbucks wants to be more than "the world's largest coffee shop chain," they want to be a responsible business as well. This not only builds customer
relationships, it also builds employee–customer relationships. The Starbucks general mission statement is separated into six parts, which is as follows:
пѓ Provide a great work environment and treat each other with respect and dignity
пѓ Embrace diversity as an essential component in the way they do business
пѓ Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of their coffee
пѓ Develop enthusiastically satisfied customers all of the time
пѓ Recognize that profitability is essential to future success Starbucks employs concrete company goals along with thinking of the environment and
corporate responsibility.
Starbucks' "Environmental Mission Statement" is as follows:
пѓ Understanding of environmental issues and sharing information with partners
пѓ Developing innovative and flexible solutions to bring about change
пѓ Striving to buy, sell and use environmentally friendly products
пѓ Encouraging all partners to share in mission
–
Starbucks wants to be an environmentally friendly company and to be sensitive to this. Starbucks wants its employees to join in their missions as a
company and its social responsibilities.
Starbucks' Objectives & Strategies
Starbucks has very defined company objectives found on their website, but the most important is the following statements:

Economic Analysis Of Starbucks Corporation. ItвЂ™S Hard To
Economic Analysis of Starbucks Corporation It's hard to drive the street these days and not see a Starbuck's coffee house sitting on a corner with cars
lined up in the drive–thru or consumers gathering in their cafГ© to socialize. This has been the scene since the first Starbucks was opened in 1971.
Since then, Howard Schultz, chairman and CEO, has embarked on a vision to bring Italian coffeehouse traditions back to the United States. Starbucks
mission statement is simple, "to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time" (Starbucks, 2017, para.
7). Starbucks has built a global empire with a reported 22,519 stores spanning over 66 countries. The company's diversity and purchase power of ...
Show more content on Helpwriting.net ...
Anyone can enter the coffee industry by just selling coffee, anytime, anywhere. Thus, entry into the coffee industry has low barriers causing a
downward sloping demand curve. However, it is Starbucks branding image that has differentiated themselves from other cafГ© competitors with their
aesthetic appeal and concepts of its stores. Stores are visually appealing and have a 'cool' factor about them. Additionally, they provide free wife, great
music and great customer service, which draws a warm environment or community to engage in the "Starbucks Experience" (Geereddy, 2015).
Product
The relationship between the quantity of a good buyer's demand and its priced is defined as the law of demand (Dolan, 2013). Coffee beans being
a primary input in the value chain, had had volatile prices determining market costs and profitability margins in recent years. The global price of
coffee has drastically risen due to the growing demand in other countries and the resulting in a supply shortage. However, the price of coffee beans
is projected to decrease, which will translate into a decrease in market costs and an increase in profitability (Geereddy, 2015). After the coffee crisis
of 2004, Starbucks established a Farmers Support Center, where farmers in key regions of are provided resources and expertise to help lower the cost
of production, reduce pesticides, improve quality and increase the yield of premium

Employment Relations at Starbucks Corporation
Introduction Employment relations are rapidly changing in today's world and examining a current, real world situation helps to add context and
provide an excellent learning opportunity. The purpose of this essay is twofold. First the essay will identify and critically examine the roles of the key
players in an employment relationship. Next, the essay will examine to what extent good management practice contributes to the roles of the key
players in the relationship. In order to accomplish these tasks I have chosen the company Starbucks to analyze and give meaning to these arguments.
This essay will attempt to accomplish other tasks as well. This essay will explain the current situation of employee relations in the UK which
include the social and legal parameters in which these relations exist. This argument will also identify and highlight the many differing ideas and
perspectives that are currently seen in today's workplace. Modernization and market trends will be important concepts in which my argument will be
based upon. This essay will also evaluate the roles and mind frames of the main actors in giving an accurate definition of the state of current
employee relations. To help give a fuller context of the argument the essay will also attempt to examine and rate the processes and procedures of
employment relations and the problems and conflicts that can arise. This will all be done by examining the coffee company Starbucks is a relevant an
useful example of a

Starbucks Corporation, An American Company

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