1. How can elements of our analysed
trailers be incorporated into our
own trailer?

2. • The main element we’re taking from the
trailers we analysed is documented found
footage sub-genre. This communicates a
realistic vibe towards our audience.

3. • In our movie trailer we’re going to use a
mixture of typical teenagers that would be
seen in a teen horror movie. By following this
convention we’re aiming towards a
mainstream audience.

4. • Our location will be set in country lanes, abandoned ruins and
forestry. Forestry was used in The Blair Witch Project and Cannibal
Holocaust which is a typical location to set the genre of the film.
These locations create a creepy atmosphere and keeping the genre
alive.
• This follows typical genre conventions as we want to target a
mainstream audience.

5. • Unlike our analysed trailers, we have decided
that we will use high key lighting during the
first sequence of shots to create a feel-good
teenage hype that lulls the audience into a
false sense of security. This may attract a
larger target audience by drawing in the
population that like teenage hype movies.

6. • Low key lighting will be used at the point in our
teaser trailer in which we reveal it is in fact a
horror. This creates a bigger impact as the genre
is emphasized to the audience while keeping a
tense atmosphere in the movie trailer.
• Each of our analysed trailers use low key lighting
to draw in the audiences that enjoy horror
movies while also creating a larger impact on the
scariness of the movie/trailer.

7. • Our trailer will use slow paced shots in the
first sequence of shots to keep the normal
movie approach. Once our trailer reveals it’s a
horror film we will use fast paced shots to
keep scary feel and to make the audience’s
adrenaline kick in. We’ll combine these shots
with the music/non-diegetic sound and
lighting.

8. • We will use very upbeat recent music that featured in
the charts during the first sequence of shots to keep
the teenage party feel to it, whereas we’ll use very fast,
scary, heavy bass music to the rest of the trailer to keep
the horror atmosphere and adrenaline rush of the
audience. The three elements (lighting, sound, and
location) will work in synergy to keep true to the genre
of trailer and target our intended audience.