2. REPRESENTATION
To represent something is to describe, or depict it, to call it up in
the mind by description or portrayal.
Representation in media terms is concerned with the way that
people, events and ideas are presented to us.
When media focuses on representation it focuses on
• Gender
• Age
• Ethnicity
• Sexuality
• Class and Status
• Physical ability/disability
• Regional identity
3. REPRESENTATION: GENDER
Gender is the range of physical, mental, and
behavioral characteristics pertaining to, and
differentiating between, masculinity and femininity.
Feminine: would be represented in pink, not a lot
of clothes are worn, they categorize it by making
the feminine people very emotional and beautiful,
they are often found talking about sex, and they
are always reliant on men.
Masculinity: would be represented in blue, evidently
showing of muscles, tends to be in charge, they are
shown as the hero and the breadwinner in the family
(brings the income).
4. REPRESENTATION: AGE
Age is your years of how old you are or what group you
are between a range of groups.
Children: active consumers (toy adverts), innocent or
devious, cute, brave, playful and modern.
Teenagers: social problem,
followers of anti authority, badly
behaved (drug takers, binge
drinkers), heavily associated in
social groups.
Elderly: grumpy, a burden, engaging in activities they
wished to do when they were younger, dependent,
mentally challenged.
5. REPRESENTATION: ETHNICITY
Ethnicity: belonging to a social group that has a
common national or cultural tradition.
Minorities: (Black people) criminals, a threat,
need charity, invisible, unimportant, dependent.
British: Privileged, upper class, posh, out
going, rich, drinkers, developed.
Irish: travellers, rude, violent, drinkers, boisterous,
patriotic, heavily cultured, wedding associated.
6. REPRESENTATION: SEXUALITY
Sexuality: a persons sexual orientation.
Homosexuality: Camp, responsible for AIDS,
Macho (exaggerative as a closet), deviant,
men into feminine things, women into manly
things (butch).
Heterosexuality: Into their own genders thing, a
man and woman relationship with a family and
marriage, common kissing, shows of affection and
sex scenes with the opposite gender.
