Evaluation

1. In what ways does your media product use,
develop or challenge forms and
conventions of real media products?
BY BETHANY STEPHENSON

2. Analysis of Music Video-1
 The first scene include balloons being released however the editing reverses the clip making the release
repeat after each other but matching to the beat.
 The artist face is not revealed which conforms to Laura Mulvey ‘male gaze’ theory as the females identity
has not yet been revealed.

3. Analysis of Music Video-2
 Throughout my music video there is often close up of the lips, lips syncing to ‘your lips are moving’ therefore
the imagery is matching/linking to the lyrics.
 Using close up of lips is demonstrating not showing the identity of the character therefore this conveys to
Laura Mulvey’s theory and also lips are seen as a sexual feature to the male audience therefore the women is
seen as an object.

4. Analysis of Music Video-3
 The use of the loose shot shows empty areas around the artist which makes us feel like she, Livi Fox, it
shows loneliness and that she feels isolated from her relationship.
 The use of lyrics in the final scene directly links to the visual that what we see, meaning that they are
illustrative. The visual shows us the image of the artist flipping her hair and walking off the set “baby don’t
you know that I’m done”. Also the balloons are being released exporting the message that she’s ‘letting go
of the relationship’.

5. My Music Video Vs Existing Music Video
A prism effect has been used in both mine and Zayn Malik’s ‘pillow talk’ music video. This
has been done by the prism creating a transparent optical element with flat, polished
surfaces that refract light. Having this affect allows to grab viewers attention, with the
multiple uses of colour as it also hypnotises the person.
My music video Existing Music video

6. My Music Video Vs Existing Music Video
A kaleidoscope effect is often used throughout my music video as I believe it was an effective way to
demonstrate footage, this effect is also used in other existing music video like Zayn Malik’s ‘Pillow
Talk’ therefore me doing this conforms to the pop genre as it is already used is existing pop
products.
My music video Existing Music video

7. My Music Video Vs Existing Music Video
A simple close up shot of the artist lip syncing and having a plain background is something that is
often in my music video however I am not the only one as Zayn Malik ‘Pillow Talk’ often uses this
simple technique to engage with the audience.
My music video Existing Music video

8. Analysis of Digi-pak
Character
My digipak only features one character– Livi Fox herself. She is shown
as a close up shot of her face on the front of the album, with striking,
bold pink balloons behind her. The rest of the image is black and
white demonstrating the album is about the artist past love life. She is
shown with her eyes closed, not making eye contact with the
camera/audience suggesting shyness and innocence. Even though Livi
Fox has still created a CD for the pop genre, she has gone against
conventions to create a purer mage that reflects the more innocent
side to the love theme rather than the stereotypical objectivity of
women and sexual side of love.
Style
The font is serif and girly, it creates an informal sense and this is primarily due to the
colours. The close up shot on the front cover allows the audience to have a clear view
of Livi Fox and adds more volume to the cover. The style of the artist and her music is
shown through the colours and general feel of the digipak, the two CDs in the pack
have been created using a picture of balloons making the idea fun and interesting and
makes it appeal to the younger target audience.
Narrative
The narrative event on the cd digipak shows Livi Fox to be
stood with eyes closed and pink balloons behind her, its not
clear whether or not this is positive or negative however
due to pink balloons, it looks positive.
The album name ‘Lips are movin’ counteracts with the
image as the artist has her lips shut therefore it allows the
audience to explore who has their lips moving.
Setting
The back of the cd digipak is a carry on from the disks,
the image has been duplicated from disk 2 as the theme
of pink balloons is carried on. The costume and makeup
within Mise-en scene is very feminism, she has smooth
looking face and almost looks spotless. The usage of
balloons helps build continuity from my music video to
the physical products itself.
Iconography
Balloons are ironically used within my digipak, featuring on the front
cover as well as on the CD art. The symbolism of the balloons connotes
celebration and relates to the pop genre of the album as ironically
balloons pop.
The use of pink colour conotates Playfulness and romance which relates
to the track title ‘Lips are Movin’ as the song is about the artist boyfriend
cheating on her but she knows about it therefore there is playfulness in
the relationship and also a relationship involve romance.

9. My Digipak Vs Existing Digipak
For my front cover on my digipak I have included the name of the artist ‘Livi Fox’ at the top and central and
then the album name ‘lips are movin’ s placed opposite at the bottom, doing this conforms to the pop
genre as existing pop digipaks have these conventions like Rihanna’s ‘LOUD’ album. Also the image used
on the both of the front covers shows both of the artists with their eyes closed therefor by my artist doing
this and having one similar shows that is links and conveys to the pop genre.
My Digipak Existing Product

10. My Digipak Vs Existing Digipak
For my disk I decided to use the same image however just adapt the colours so that the audience where
able to identify the difference of ‘disk 1’ and ‘disk 2’. Also using the same image helps the digi pak conform
to the pop genre as existing artist like Rihanna uses the same image on her disk for the album ‘LOUD’ but
she just leaves the images the same. But me adapting the colours shows I care about my audience’s needs.
My Digipak Existing Product

11. My Digipak Vs Existing Digipak
For the back cover of my digipak I have included an image of balloons which convey to my music video and I also
have my text placed centralised in the middle in bright bold yellow text, However looking at other existing back
covers like Rihanna’s ‘LOUD’ album the text is not centralised and often includes an image of the artist featured on
the back cover. So as my back cover does not conform to other back covers shows that I’ve gone against the
conventions, this shows that the artist has some rebellious side to her and perhaps her songs show this within the
album.
My Digipak Existing Product

12. Analysis of advertising poster
Livi Fox advertising poster uses balloons in the background, but just like her digipak they are brightly
coloured and they symbolise to the pop genre. The balloons link to Livi Fox and her existing music
video ‘lips are movin’ making their be a link between her products and also helps build a character
profile for herself. The bright colours attract attention and add an element of fun.
The poster goes against conventions as it doesn’t use sexuality to appeal to fans, whether they be
teenagers or older people. T simply shows another side to the artist which is sweet and innocent and
also the use of pink colour conveys with the shyness of the artist.
Within the poster we have a star rating from Billboard magazine therefore expressing to the audience
that this album is worth getting if has been rated in the first place by Billboard. Also included on the
poster is an ITunes logo expressing where the audience can purchase the album. A Facebook and
twitter logo is included also with the artist account name alongside therefore expressing that Livi Fox
wants to engage with her audience as this is the modern way for artist to interact with their fans.
The image used is a medium long shot which is a convention for advertising posters therefore Livi does
conform to some Pop conventions. The image is black and white just like used on her digipak therefore
showing continuity through the artist products.

13. My Advertising Poster Vs Existing Posters
For my poster I have used a long shot of my artist and then had her holding the props of balloons which is
repeatedly used in my music video doing this helps link the products as well as conforming to the pop
genre. This is also done in existing products like Katy Perry ‘One of the Boys’ album poster as the same type
of image is used and the setting and mise-en-scene links to her album cover. Therefore me making links
throughout my products shows I can convey to the pop genre.
My Digipak Existing Product

14. Does your products conform to your genre?
After analysing my music video, digipak and my advertising poster and also comparing them to existing
products I believe my products do conform to the Pop genre. My music video conforms as it follows the
conventions of fast editing multiple use of bright colours and different outfit changes. My digipak conforms as
it follows the conventions of bright colours used also the mise-en scene of the balloons conform to pop genre
as the prop physically pops. My poster conforms to pop genre as the camera angle of the image is used
throughout most pop advertising posters also bright colours have been used helping the audience know it
belongs within the pop genre.