What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
4. Don’t forget to
Twitter tonight
#SSMM
donderdag 28 januari 2010
5. twitter.com/jcaudron
Jo Caudron
Founding Partner of Dear Media
Active in interactive since 1993 (Dear Media, ONE Agency,
theOriginals, tvAgency, xCA, The Reference, ...)
Not a Digital Native
Not a Digital Immigrant, but a Digital Architect
http://jocaudron.me
(for the personal stuff)
http://www.linkedin.com/in/jocaudron
(for the boring stuff)
www.twitter.com/jcaudron
(to get in my stream)
http://www.facebook.com/jocaudron
(we might even become friends ;-)
Become fan of Dear Media on www.facebook.com/
dearmedia and get the daily social media news in your stream picture: (c)
Pieter Baert
donderdag 28 januari 2010
6. iBert - Bert Van Wassenhove
Managing Partner of ONE Agency
Active in interactive since 1996 forever
Grey hair, relies on 14 year doughter for native input
http://www.ibert.be
(blog)
http://www.linkedin.com/in/bertvanwassenhove
(in case you want to hire me)
www.twitter.com/ibert
(to get know what I think)
http://www.facebook.com/bertvanwassenhove
(I may not accept you as a friend)
http://www.gowalla.com
(to know where I am - may not be accurate :) )
picture: (c) Ben Caudron
donderdag 28 januari 2010
7. Agenda
The power of social media
What’s hot in social today
What about ROI
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9. The power of
social media
Don’t forget to Twitter tonight #SSMM
donderdag 28 januari 2010
10. To get this started...
Who is using? Who has?
Twitter a Blackberry
Facebook, Netlog, ... an iPhone (2G, 3G, 3Gs)
LinkedIn, Plaxo Google Phone (Nexus One)
Email an Android
Google Wave a Nokia, Samsung, Sony
Foursquare, Gowalla Ericsson, ...
Augmented Reality
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11. What’s your primary news source?
Radio
Newspaper
TV
Online newspaper
Magazines
Mine is ...
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12. What’s your primary news source?
Radio
Newspaper
TV
Online newspaper
Magazines
Mine is ...
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13. The Internet Today...
Worldwide:
6.7bio people
1.7bio are on the internet
that’s like 25%
For Belgium:
10.4mio people
7mio are on the internet
that’s 67,3%
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15. Social is Huge
November 2009: Facebook has 350.000.000
members (and is making profit)
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16. Social is Huge
TODAY: 2.9Mio in Belgium
+300.000 users in Belgium from
September ’09 to November ’09! -> 28%
of the population.
150.000 people on Twitter
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19. SOCIAL OBJECT
The Flower is the (potential) social
object
The mainstream media are the
smell of the flower
The bee is “spreading the word”
and has the real power
Level I: Sites, blogs, feeds, widgets
Level II: Closed networks (Facebook, Netlog, ...)
Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0
donderdag 28 januari 2010
20. The Flower is the (potential) social
object
The mainstream media are the
smell of the flower
The bee is “spreading the word”
and has the real power
Level I: Sites, blogs, feeds, widgets
Level II: Closed networks (Facebook, Netlog, ...)
Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0
donderdag 28 januari 2010
31. They will
They will
run your They will
run your e-
(mini-sites) run your
commerce
CRM
They will They will
They will stream your do your
rule the world, at videos and advertising
50$ a month music
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56. Triptracker
Case:
Queensland
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57. Neckermann.com: Year-end campaign
★ Assignment:
Boost revenue during year-end
period.
★ Target:
Neckermann.com clients (BE-NL)
Strategy:
Give the Neckermann.com clients a
space where they can express
themselves.
Activities:
DM/e-DM & Social platform
Results:
720 000 visits & 126 317
comments
donderdag 28 januari 2010
58. Neckermann.com: Year-end campaign
★ Assignment:
Boost revenue during year-end
period.
★ Target:
Neckermann.com clients (BE-NL)
Strategy:
Give the Neckermann.com clients a
space where they can express
themselves.
Activities:
DM/e-DM & Social platform
Results:
720 000 visits & 126 317
comments
donderdag 28 januari 2010
59. Refresh
Pepsi Everything
Bert
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60. Will it blend?
The results:
* 100mio views on Youtube
* Youtube branded
channel: 200.000 subs
Company’s sales went up
with 800% over the last 3
years.
Bert
donderdag 28 januari 2010
61. Will it blend?
The results:
* 100mio views on Youtube
* Youtube branded
channel: 200.000 subs
Company’s sales went up
with 800% over the last 3
years.
Bert
donderdag 28 januari 2010
68. A “social” Social Media case
The Big Ask Again / Dance For The Climate
August 2009: +10.000 people on the beach
3 weeks beforehand: just a dozen people started
to invite friends on Facebook to join
After 3 weeks: 25.000 people were personally
and hand-picked invited by their peers to attend
the shooting. Thousands confirmed,
The 2 Fb pages have aprox. 4.000 fans (and
growing)
Cost of the social media : 0€
Already 7.000 people joined the online dance
www.dancefortheclimate.org in their own dance.
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69. Some more local data
Test-Aankoop launched their information
campaign about “expensive internet” in Belgium
They started “seeding” from within their local staff:
20 people started sharing the message on Fb and
Twitter
After 2-3 weeks:
13.500 people did the test to check their
internet subscription (online driven by Fb
traffic)
850 people became fan on Fb, providing them
a new, strong opt-in group of online contacts
via social media. Every next campaign will
increase this number.
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80. We are living in a digital,
social and mobile world.
Connect with us for more ...
twitter.com/jcaudron
! ! ! ! " # $ % & ' ( % $ ) *" + %
twitter.com/ibert
donderdag 28 januari 2010