Social media warm-up

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The first presentation of a day of awesome Social Media presenters. #yeg social media experts at their finest. Stay tuned for episode 2!

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Social media warm-up

  1. 1. Social Media !e power of " prosumer. Monday, September 20, 2010
  2. 2. Welcome! What to expect. What not to expect. Agenda. Hidden agenda. What next? Monday, September 20, 2010
  3. 3. Social Media Oooooo aaaaahhhhh Monday, September 20, 2010
  4. 4. Some Expectations Tweet throughout this talk. Use #smsat to add to the stream of tweets Retweet at least once. Extra challenge: link to some related online topic. Extra challenge: twitpic or twitvid this talk Monday, September 20, 2010
  5. 5. Defining Social Media What makes "it" $fferent from tra$tional me$a. Monday, September 20, 2010
  6. 6. What is it? !e tools of social me$a Monday, September 20, 2010
  7. 7. Monday, September 20, 2010
  8. 8. Monday, September 20, 2010
  9. 9. Puzzle: Find two social media tools and figure out what they have in common. Work wi& a pa'ner. Monday, September 20, 2010
  10. 10. Who is doing it? !e faces of social me$a. Monday, September 20, 2010
  11. 11. Puzzle: Find three common traits that social media people have in common. Work in gr(ps of &re) Monday, September 20, 2010
  12. 12. A new term for a new kind of audience. Prosumer A producer who is also a consumer or a consumer who is also a producer. The audience takes part in the media they consume. Monday, September 20, 2010
  13. 13. The sky is falling! Authoritative voice is democratized. Anything goes. Public curation of creative work. Ephemeral text. Monday, September 20, 2010
  14. 14. Elizabeth Driscoll: There's nothing to be afraid of. They were right. It's painless. It's good. Come. Sleep. It's free. You wonder how you ever managed without it. Do it as much or as little as you want. Adapt or die. Monday, September 20, 2010
  15. 15. Historical social media It has been pa' of us all along. Monday, September 20, 2010
  16. 16. Puzzle: Think of a 20th century form of social media how is the same? How is it different? Work in gr(ps. Done? Try a $fferent time pe+od in human h,tory. Monday, September 20, 2010
  17. 17. The big picture Technology Personality/ Authenticity Production/ Consumption Connections Monday, September 20, 2010
  18. 18. Monday, September 20, 2010
  19. 19. Fred Cavazza's Tips Test and experiment the richness of social media (remember: Facebook is only the tip of the iceberg) Try to understand social mechanisms (motivations, fears…) Name a social media champion in your organization (his first job: set up an observatory to assess your brand ‘s presence in social media) Define a social translation of your brand’s strategy (positioning, targets, value proposition, differentiation points…) Identify relevant media (social platform) and the right ambassadors (micro or nanocommunity) Jump in the water! Monday, September 20, 2010

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