S O C I A L M E D I A F U T U R E N E W S

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S O C I A L M E D I A F U T U R E N E W S

  1. 1. SOCIAL MEDIA AND THE FUTURE OF NEWS Working Through The Change Wednesday, March 10, 2010
  2. 2. Social Media & Future of News Wednesday, March 10, 2010
  3. 3. Social Media & Future of News What’s Journalism? Wednesday, March 10, 2010
  4. 4. Social Media & Future of News What’s Journalism? FAIRNESS ATTRIBUTION ACCURACY RELEVANCE NEWNESS PROFESSIONALS Wednesday, March 10, 2010
  5. 5. Social Media & Future of News What is social media journalism? Wednesday, March 10, 2010
  6. 6. Social Media & Future of News What is social media journalism? Multi-centered Wednesday, March 10, 2010
  7. 7. Social Media & Future of News What is social media journalism? Multi-centered News happens from many sources Wednesday, March 10, 2010
  8. 8. Social Media & Future of News What is social media journalism? Exclusively digital Multi-centered News happens from many sources Wednesday, March 10, 2010
  9. 9. Social Media & Future of News What is social media journalism? Exclusively digital Multi-centered News happens from many sources Informed and Opinionated Wednesday, March 10, 2010
  10. 10. Social Media & Future of News What is social media journalism? Exclusively digital Multi-centered News happens from many sources Informed and Opinionated The “reporters” don’t always view themselves as journalists Wednesday, March 10, 2010
  11. 11. Social Media & Future of News What is Social Media Journalism? The first “reporting” of recent major news events came from social media including: Earthquake in Haiti Disputed Elections in Iran Death of Michael Jackson Wednesday, March 10, 2010
  12. 12. Social Media & Future of News A LITTLE INTERNET HISTORY Wednesday, March 10, 2010
  13. 13. Social Media & Future of News How did we get here? The Internet dates back to the 1960’s But things didn’t really take off until the 1990’s Wednesday, March 10, 2010
  14. 14. Social Media & Future of News Al Gore Invented the Internet Wednesday, March 10, 2010
  15. 15. Social Media & Future of News Al Gore Invented the Internet Not! Wednesday, March 10, 2010
  16. 16. Social Media & Future of News Tim Berners-Lee March , 1989 Berners-Lee created the graphical interface that allowed for hypertext to occur. The ability to link content to others was born! Wednesday, March 10, 2010
  17. 17. Social Media & Future of News SLOW TO DEVELOP INITIALLY YOU NEEDED TO KNOW HTML THE EDITABLE WEB BEGAN TO EMERGE IN THE FORM OF BLOGS WEB 2.0 AND SOCIAL MEDIA Wednesday, March 10, 2010
  18. 18. Social Media & Future of News Social Media VS Legacy Media Wednesday, March 10, 2010
  19. 19. Social Media & Future of News What is Social Media Journalism? Wednesday, March 10, 2010
  20. 20. Social Media & Future of News What is Social Media Journalism? Not different (journalism). At the same time very different (social media). Wednesday, March 10, 2010
  21. 21. Social Media & Future of News What’s Social Media Journalism? Wednesday, March 10, 2010
  22. 22. Social Media & Future of News What’s Social Media Journalism? Legacy journalism is designed to be distributed via individual communication silos: Newspapers, Television, Radio Wednesday, March 10, 2010
  23. 23. Social Media & Future of News What’s Social Media Journalism? Legacy journalism is designed to be distributed via individual communication silos: Newspapers, Television, Radio single silos don’t exist in social media... Wednesday, March 10, 2010
  24. 24. Social Media & Future of News What’s Social Media Journalism? Legacy journalism is designed to be distributed via individual communication silos: Newspapers, Television, Radio single silos don’t exist in social media... Fox and CBS never play in the same sandbox, but social media platforms connect with each other all of the time Wednesday, March 10, 2010
  25. 25. Social Media & Future of News What’s Social Media Journalism? Wednesday, March 10, 2010
  26. 26. Social Media & Future of News What’s Social Media Journalism? Social media is designed to be disseminated through social interaction using accessible and scalable publishing techniques. Wednesday, March 10, 2010
  27. 27. Social Media & Future of News What’s Social Media Journalism? Social media is designed to be disseminated through social interaction using accessible and scalable publishing techniques. Examples include: Facebook, Twitter, Blogs even email! Wednesday, March 10, 2010
  28. 28. Social Media & Future of News Wednesday, March 10, 2010
  29. 29. Social Media & Future of News Traditional media is generally expensive to produce, while social media is relatively inexpensive Wednesday, March 10, 2010
  30. 30. Social Media & Future of News Traditional media is generally expensive to produce, while social media is relatively inexpensive (freedom of the press) Wednesday, March 10, 2010
  31. 31. Social Media & Future of News Traditional media is generally expensive to produce, while social media is relatively inexpensive (freedom of the press) A shared characteristic by both social media and traditional media is the capacity to reach small or large audiences Wednesday, March 10, 2010
  32. 32. Social Media & Future of News Traditional media is generally expensive to produce, while social media is relatively inexpensive (freedom of the press) A shared characteristic by both social media and traditional media is the capacity to reach small or large audiences ...but even here there is a difference in shared characteristics. Wednesday, March 10, 2010
  33. 33. Social Media & Future of News Wednesday, March 10, 2010
  34. 34. Social Media & Future of News A social network focuses on building online communities of people who share interests and activities Wednesday, March 10, 2010
  35. 35. Social Media & Future of News A social network focuses on building online communities of people who share interests and activities Simple and complicated at the same time Wednesday, March 10, 2010
  36. 36. Social Media & Future of News Wednesday, March 10, 2010
  37. 37. Social Media & Future of News Bottom line: Journalism has always been based on trust! Wednesday, March 10, 2010
  38. 38. Social Media & Future of News Bottom line: Journalism has always been based on trust! Social media journalism is based on interactivity and trust Wednesday, March 10, 2010
  39. 39. Social Media & Future of News Bottom line: Journalism has always been based on trust! Social media journalism is based on interactivity and trust What does it mean to be “Friends?” Wednesday, March 10, 2010
  40. 40. Social Media & Future of News Bottom line: Journalism has always been based on trust! Social media journalism is based on interactivity and trust What does it mean to be “Friends?” If I trust you and you trust me, if I tell you something will you believe me? Wednesday, March 10, 2010
  41. 41. Social Media & Future of News What is Social Media Journalism? Wednesday, March 10, 2010
  42. 42. Social Media & Future of News What is Social Media Journalism? THE BOTOM LINE Wednesday, March 10, 2010
  43. 43. Social Media & Future of News What is Social Media Journalism? THE BOTOM LINE IS Wednesday, March 10, 2010
  44. 44. Social Media & Future of News What is Social Media Journalism? THE BOTOM LINE IS THE BOTTOM LINE Wednesday, March 10, 2010
  45. 45. Social Media & Future of News What is Social Media Journalism? Does that mean people no longer want news? Wednesday, March 10, 2010
  46. 46. Social Media & Future of News Wednesday, March 10, 2010
  47. 47. Social Media & Future of News Wednesday, March 10, 2010
  48. 48. Social Media & Future of News Wednesday, March 10, 2010
  49. 49. Social Media & Future of News DID WE SEE THE FUTURE.......? Wednesday, March 10, 2010
  50. 50. Social Media & Future of News DID WE SEE THE FUTURE.......? AND IGNORE IT? Wednesday, March 10, 2010
  51. 51. Social Media & Future of News 1981 Wednesday, March 10, 2010
  52. 52. Social Media & Future of News facebook.com/rick.hancock twitter.com/rickhancock www.ricksrss.com Wednesday, March 10, 2010
  53. 53. SOCIAL MEDIA AND THE FUTURE OF NEWS Working Through The Change Wednesday, March 10, 2010

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