Presentation VUB - Twitter and newsmedia - March 30, 2010

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Presentation VUB - Twitter and newsmedia - March 30, 2010

  1. 1. Twitter and the media ... VUB March 2010 jo@caudron.com woensdag 31 maart 2010 1
  2. 2. twitter.com/jcaudron woensdag 31 maart 2010 2
  3. 3. About Dear Media Digital Strategy & Innovation woensdag 31 maart 2010 3
  4. 4. About Dear Media woensdag 31 maart 2010 4
  5. 5. About me... • Founding Partner of Dear Media • Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Not a Digital Native Not a Digital Immigrant, but a Digital Architect • http://jocaudron.me (for the personal stuff) • http://www.linkedin.com/in/jocaudron (for the boring stuff) • www.twitter.com/jcaudron (to get in my stream) • http://www.facebook.com/jocaudron (we might even become friends ;-) • Become fan of Dear Media on www.facebook.com/ dearmedia and get the daily social media news in your stream picture: (c) Pieter Baert woensdag 31 maart 2010 5
  6. 6. Introduction woensdag 31 maart 2010 6
  7. 7. What’s the real purpose of media? • To put it bluntly: media only exist as a means of transportation • To bring messages across • from advertisers to consumers • from lobbyists to masses • from governments to citizens • from ... to ... • It is ... • ... not the advertising filling the space between content • ... the content (news, entertainment, fun, ...) that is filling the space between intelligently engineered and smartly crafted messages • In order to keep this model alive, media HAVE to function top-down, in a highly controlled world full of gatekeepers • What if this models breaks down? woensdag 31 maart 2010 7
  8. 8. To get this started... • Who is using? • Who is using? • Twitter • a Blackberry • Facebook, Netlog, ... • an iPhone (2G, 3G, 3Gs) • LinkedIn, Plaxo • a Google Phone • Email • an Android • Google Wave • a Nokia, Samsung, Sony Ericsson, ... • LBS • Augmented Reality woensdag 31 maart 2010 8
  9. 9. The World We Live In Today ... woensdag 31 maart 2010 9
  10. 10. A Connected World woensdag 31 maart 2010 10
  11. 11. A Mobile World 5.000.000.000 woensdag 31 maart 2010 11
  12. 12. A Social World 400.000.000 woensdag 31 maart 2010 12
  13. 13. A Rich Media World woensdag 31 maart 2010 13
  14. 14. Media 1.0 woensdag 31 maart 2010 14
  15. 15. SOCIAL OBJECT The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 woensdag 31 maart 2010 15
  16. 16. Social Objects: content, media, the dynamics of services, ... social objects for Text, Pictures,Video, Blogs, Twitter Tweets, Live feeds, Geo-data, applications, ... professional media BOTTOM-UP (User-generated) Beehive TOP-DOWN (central ownership) Social Features Rating Tagging Sharing (STAF, STAN) Commenting Grouping Social Bookmarking Aggretation ... Youtube, FlickR, ... Flower Syndication Twitter, Facebook, ... woensdag 31 maart 2010 16
  17. 17. A broad social media universe woensdag 31 maart 2010 17
  18. 18. Blogs woensdag 31 maart 2010 18
  19. 19. Microblogging sites • 140 characters • Short-form status updates • Asynchronous model (you follow me, I don’t follow you) • Connecting people instantly, the live web • Increasingly shifting from nonsense to value • More a niche product compared to e.g. Facebook (and will probably stay that way) woensdag 31 maart 2010 19
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  21. 21. What’s your primary news source? • Radio • Newspaper • TV • Online newspaper • Magazines • Mine is ... woensdag 31 maart 2010 21
  22. 22. Halle Train Crash February ’10 What was the first media-brand that reported on the crash? woensdag 31 maart 2010 22
  23. 23. And... woensdag 31 maart 2010 23
  24. 24. woensdag 31 maart 2010 24
  25. 25. woensdag 31 maart 2010 25
  26. 26. Twitter as a source of news Twitter as a top-down and bottom- (the accidental journalist) up news distribution channel) woensdag 31 maart 2010 26
  27. 27. So, Traditional Media are dead? woensdag 31 maart 2010 27
  28. 28. Are newspapers dead? woensdag 31 maart 2010 28
  29. 29. woensdag 31 maart 2010 29
  30. 30. Traditional media under great pressure woensdag 31 maart 2010 30
  31. 31. “Get Into The Stream” (freely after Madonna) woensdag 31 maart 2010 31
  32. 32. Stream Destination versus woensdag 31 maart 2010 32
  33. 33. Destination versus a Stream versus woensdag 31 maart 2010 33
  34. 34. Destination •The traditional way of thinking •“Come to us, we will show you” •They are in control of: programming, advertising, presentation, comments, ... •They used to be closed and afraid to share ... woensdag 31 maart 2010 34
  35. 35. Stream • The new paradigm: status updates create the “live web” • It comes to you, depending on who/what you want to follow • Driven by Twitter, Facebook, Google Reader, ... • Filtered by yourself, allowing your peers to be your gatekeeper • Open, open, open, ... woensdag 31 maart 2010 35
  36. 36. The power of “The Stream” woensdag 31 maart 2010 36
  37. 37. The power of “The Stream” woensdag 31 maart 2010 37
  38. 38. Top-down, using Twitter as just another broadcast mechanism woensdag 31 maart 2010 38
  39. 39. Bottom-up, creating a new power-balance. The network as the new gatekeeper. woensdag 31 maart 2010 39
  40. 40. People don’t create news, they share the news of the publishers The network is the gatekeeper Top-down Bottom-up woensdag 31 maart 2010 40
  41. 41. The new rules for media: being a destination and being in The Stream Social Site SMS Twitter Radio (Facebook) Site, paper, TV E-zine Magazine Site instant, semi-instant, regularly often (12h) news, 24h news + insights, archive, long-tail breaking news breaking news breaking what’s insights, 1w reports, 1w/ (important) (important or news happening 1m not) around you? • Build GOOD destination sites (because that is • Allow others to share and (re)distribute your where people eventually will still “land”) headlines (and link them to your own site) • Get into the stream of your audience: create a • Be open, open, open, ... and have a solution for social media delivery strategy (a central plan each step in the stream and decentralized execution: everyone needs to go social), but remember: it’s about connecting people to people! woensdag 31 maart 2010 41
  42. 42. twitter.com/jcaudron follow me for breaking media innovation news ;-) woensdag 31 maart 2010 42

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