social media - the cyber reality [screen notes]

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Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:

How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works

If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos. #smreality

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  • Here's the link to the same presentation, but this one has a little more detail. :) http://www.slideshare.net/embracechaos/social-media-the-cyber-reality-detailed-presentation
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social media - the cyber reality [screen notes]

  1. 1. > social media... the cyber-reality Jody Wissing Visual Arts & Social Media Director Preston Trail Community Church Tweet your questions #smreality Full presentation online at digitalfondue.org Wednesday, October 20, 2010
  2. 2. > social media... the cyber-reality Questions? Tweet them to #smreality for the q&a at the end of the session Wednesday, October 20, 2010
  3. 3. > reality #1 Social media exists and it’s not a fad. Wednesday, October 20, 2010
  4. 4. > reality #1 ? Wednesday, October 20, 2010
  5. 5. > reality #1 Wednesday, October 20, 2010
  6. 6. > reality #1 Wednesday, October 20, 2010
  7. 7. > reality #1 Wednesday, October 20, 2010
  8. 8. > reality #2 Social media is necessary. Wednesday, October 20, 2010
  9. 9. > reality #3 Ignoring social media won’t make it go away. Wednesday, October 20, 2010
  10. 10. > get started How do you get started? Wednesday, October 20, 2010
  11. 11. > what is social media? A simple definition. Wednesday, October 20, 2010
  12. 12. > what is social media? Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Wednesday, October 20, 2010
  13. 13. > options Social media options. blogs microblogs personal sites professional sites media sharing search engines bookmark sites Wednesday, October 20, 2010
  14. 14. > options Social media options. blogs microblogs personal sites professional sites media sharing search engines bookmark sites Wednesday, October 20, 2010
  15. 15. > start here Start with these. Most popular Very popular Utilize current media Go where the people are Easy to use Share stories Networked well It’s free Casual conversation It’s free It’s free Wednesday, October 20, 2010
  16. 16. > start small Start small and incrementally add more as you successfully implement each phase. Wednesday, October 20, 2010
  17. 17. > do your homework Look at what others are doing. Wednesday, October 20, 2010
  18. 18. > designate a team Who will set it up? Who will maintain it? How many people need to be involved in it? Should we use staff and/or volunteers? Wednesday, October 20, 2010
  19. 19. > choose your media text . video . images . audio . apps Wednesday, October 20, 2010
  20. 20. > commit and go Make a plan and execute it. Don’t wait. Wednesday, October 20, 2010
  21. 21. > look at the big picture Target audience Demographics Groups Wednesday, October 20, 2010
  22. 22. > technology options What’s out there? What’s available to you? Budget and plan for technology needs. Wednesday, October 20, 2010
  23. 23. > resources Not just equipment, but time and money. What resources do you currently have available? How can you utilize them? Wednesday, October 20, 2010
  24. 24. > plan & organize People like to find media easily. Be organized. All of your social media should work together. Your social media should blend with your website. Coordinate with marketing & communications. Wednesday, October 20, 2010
  25. 25. > good reasoning Why are you using a specific social media site? Don’t use it because everyone else is. Use it to reach new people. Use it to interact with people. Wednesday, October 20, 2010
  26. 26. > info Build it and they will come. No. Build it, keep it organized, make it interesting, maintain it and interact with people. Then they will come! Wednesday, October 20, 2010
  27. 27. > conversations Social media is interactive, not an information download. Maintain conversations. Wednesday, October 20, 2010
  28. 28. > information overload Don’t add content just to add content. Keep it organized with easy access. Don’t get wordy. Use page breaks and ‘continue reading’ tags. Use keywords and categories when available. Wednesday, October 20, 2010
  29. 29. > content is king ...without original and desirable content, or consideration for the rights and commercial interests of content creators - any media venture is likely to fail through lack of appealing content, regardless of other design factors. Wednesday, October 20, 2010
  30. 30. > content is king Everyone has their own media preferences. Have something for everyone, keeping your target audience in mind on all posts and updates. Wednesday, October 20, 2010
  31. 31. > utilize what you have Marketing materials Email communications Event descriptions Message content The Bible Wednesday, October 20, 2010
  32. 32. > tips for ease Set your priorities and plan ahead. Traffic is good, but not your goal. Avoid private groups. Wednesday, October 20, 2010
  33. 33. > tips for success Use metrics. Track what’s working well. Don’t be afraid to use sites without metrics. Encourage staff and pastor interaction. Get out of your comfort zone. Try new things. Wednesday, October 20, 2010
  34. 34. > misc tips Be a spy. What are people saying about you? There’s a fine line between personal & business. Nothing is private in social media. Your content will live forever. Viral is good, but not necessary. Wednesday, October 20, 2010
  35. 35. > online resources • churchmarketingsucks.com • stuffchristianslike.org • bedeviant.org • bestministrypractices.com • churchcrunch.com • digitalfondue.org Wednesday, October 20, 2010
  36. 36. > questions & answers Thank you! :) Please ask questions. If you think of a question later and would like to continue the conversation, tweet it to #smreality Wednesday, October 20, 2010

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