Square Melon at digital advertising forum

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Unconventional rules for post-digital marketing

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Square Melon at digital advertising forum

  1. 1. Brussels February 4th 2011 Bert Van Wassenhove - Chief Digital O cer - @ibert Square Melon #digitalmaandag 7 februari 2011
  2. 2. Unconventional rules of post-digital marketing Square Melon #digitalmaandag 7 februari 2011
  3. 3. Why post-digital? Square Melon #digitalmaandag 7 februari 2011
  4. 4. “Digital Marketing is dead, there is no such thing as digital marketing.” J. Blanchez @ Google Square Melon #digitalmaandag 7 februari 2011
  5. 5. We live in a world where digital communication has become so ubiquitous that it is no longer meaning l to describe marketing and communication activities as “digital”. Post-digital is about engaging human beings through experiences and conversation. Square Melon #digitalmaandag 7 februari 2011
  6. 6. What triggers people in a post-digital world? Experiences Relevance Conversations Square Melon #digitalmaandag 7 februari 2011
  7. 7. Unconventional rules of post-digital marketing Don’t stay in the conversation at any cost, be relevant. Square Melon #digitalmaandag 7 februari 2011
  8. 8. Square Melon #digitalmaandag 7 februari 2011
  9. 9. Unconventional rules of post-digital marketing Making it easy is not the objective, make it worthwhile. Square Melon #digitalmaandag 7 februari 2011
  10. 10. maandag 7 februari 2011
  11. 11. Unconventional rules of post-digital marketing Don’t just o er tools, add value to consumers’ life. Square Melon #digitalmaandag 7 februari 2011
  12. 12. Adding value can take many shapes Bob Gilbreath - Marketing With a Meaning Square Melon #digitalmaandag 7 februari 2011
  13. 13. Square Melon #digitalmaandag 7 februari 2011
  14. 14. Unconventional rules of post-digital marketing The web is ne, the internet is better, but real life is best. Square Melon #digitalmaandag 7 februari 2011
  15. 15. Square Melon #digitalmaandag 7 februari 2011
  16. 16. Being connected is now lly integrated in people’s everyday lives! Square Melon #digitalmaandag 7 februari 2011
  17. 17. Unconventional rules of post-digital marketing Sharing and encouraging is kind of nice, but incentivizing and converting works too. Square Melon #digitalmaandag 7 februari 2011
  18. 18. Square Melon #digitalmaandag 7 februari 2011
  19. 19. It’s about engaging human beings through experiences and conversation. Square Melon #digitalmaandag 7 februari 2011

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