Social media presentation given to CASOTT staff

1. What is social media?What is social media?

3. of the power that we have with socialof the power that we have with social
media.media.
of the lack of control we have.of the lack of control we have.
of the importance of responsible use bothof the importance of responsible use both
personally and professionally.personally and professionally.
Awareness

4. What is social media?What is social media?

5. The conversation isThe conversation is notnot::
controlledcontrolled
organizedorganized
““on messageon message””
The conversationThe conversation isis::
organicorganic
complexcomplex
speaks in aspeaks in a human voicehuman voice
Social media isSocial media is not anot a
strategystrategy or aor a tactictactic ––
it’s simply ait’s simply a channelchannel..

9. TEXTING

10. Why some prefer texting
PRIVACY: less likely to be overheard.
this can also be a matter of courtesy.
GREATER ACCESSIBILITY: people with hearing impairments
to compensate for ambient noise, weak or spotty
cell network connections,
poor quality of microphones and speakers
TIME. Typically, text messaging encourages briefer, more efficient exchanges of
information.
PRESSURE TO RESPOND IMMEDIATELY
you can finish a task at hand
(such as parking your car)
or to consider what you want to say
can also reduce the chance of instantly BLURTING A RESPONSE that you'd later
regret.

11. BEACONS

12. Making sure that you are saying what you
want the person to know
and
That the person understands what you
intended to say
Challenge of texting
12

15. 1.Be careful with
abbreviations.
Texting is meant to be a fast form of
communication, so it's common to use
abbreviations and shortcuts such as "LOL"
(laugh out loud), "np" (no problem), or
"u" (you). But there is such a thing as an
inappropriate abbreviation.
Make sure it’s appropriate for 'u' to be that informal.
Only use those that are widely known.
A good rule of thumb is to only type what you would be comfortable saying out loud.
Ultimately, the safest route is to type out the entire word or phrase.

16. LOL Laugh out Loud
TTFN Ta Ta For Now
FYI For Your Information
L8R Later
KNIM Know what I mean?
ILBL8 I’ll be late
WDALYIC Who Died and Left you in Charge

17. 2. Be aware of your tone.
Complete sentences – read message before you send
Avoid negative words « failure » « wrong » « neglected »
Please and Thank you

19. 4. Don't change meeting times or venues in
a text. (any time sensitive info)
The potential attendees may not check their phones in time.
"Older workers may not look at their phones as often as their younger
counterparts."
If you're going to change a meeting time or venue at the last minute, give
the person a call out of respect.

20. 5. Always double check when using the
voice-to-text or auto correct feature.
But a lot can be lost in the translation. Make sure that what you said is what
is showing as text, before you hit the send button.
Your phone may be picking up a conversation nearby or even lyrics from a
song on the radio.
It might be a bit confusing for your professional contact to get messages
from you that read like the latest Beyonce single.
20

22. Social ReputationSocial Reputation
Why is it important?
•We live in a 24 hour/day media world
•The Internet is forever
•Delete does not = erase
•Social / online reputation impacts off-line life
and job relationships
•From Email to Instagram – You are leaving a
permanent social footprint

23. Social ReputationSocial Reputation
Social Media Managers
•Each one of you is a social media manager
•You represent yourself, your family your
employer
•What you tweet post and pin becomes your
social reputation
•Your reputation becomes one part of the
Agency’s reputation.
•The community is watching.

24. Social ReputationSocial Reputation

25. Social ReputationSocial Reputation

26. Social ReputationSocial Reputation
Don’t share, say or do anything that you
wouldn’t share say or do at a party.
(Think Grandma’s 80th birthday, not a 5
year college reunion)

30. cloud com·put·ing
noun: cloud computing;
the practice of using a network of remote servers
hosted on the Internet to store, manage, and
process data, rather than a local server or a
personal computer.
30

32. In other words:
Information we publish and store via
social media platforms are hosted on
servers over which you have no control.
You must have complete faith in the
supplier’s integrity and honesty.

34. What does Google know about you?
https://www.google.com/settings/dashboard
https://history.google.com/history/lookup?hl=en&st=fin
http://google.com/ads/preferences

35. Facebook…
Name
City of birth
City of residence
Phone
Email
Current employment
Previous employment
Relationship
Anniversary
Previous relationships
Previous names (aliases)
Screen names
Address book
Family members
Birthday
Religious views
Address
Website
Email address(s)
Sexual preference
Gender
Languages spoken
Political views
Friends
Books you’ve read
Bands you like
Movies you’ve seen
TV Shows you watch
Video games you play
Food you eat
Your Favorite Athletes
Restaurants you’ve eaten at
Activities you participate in
Websites you visit
Sports teams you support
Your Favorite Sports
Inspirational people
Favorite Clothing brands
Places you’ve visited
Events you’ve attended
Events you plan on attending
Events your friends are attending
Major life events (location, dates, who with)
Photos
Wall posts
Private (haha yeah right) messages
Groups you’ve joined
Networks you are a part of

39. 38

40. “People who receive more likes and comments tend to
experience the benefits of social inclusion, whereas those
who receive none feel ostracized,”
Although our results suggest that narcissists’ bragging pays
off because they receive more likes and comments to their
status updates, it could be that their Facebook friends
politely offer support while secretly disliking such egotistical
displays,”
“Greater awareness of how one’s status updates might be
perceived by friends could help people to avoid topics that
annoy more than they entertain.”
39

43. TIP 1 – Beware of TMI: the five things you
should never share
•Social insurance number ...duh! Not even the last few digits.
•Birth date
•Home address
•Home phone number
•Province where you were born

44. TIP 2 – Customize privacy options

45. TIP 2 – Customize privacy options

46. TIP 2 – Customize privacy options

47. TIP 2 – Customize privacy options

48. TIP 2 – Customize privacy options

49. TIP 2 – Customize privacy options

50. TIP 2 – Customize privacy options

51. TIP 3 – Limit work history on LinkedIn

52. TIP 4 – Don’t trust, just verify
There are lots of reasons (most of them
bad) why someone might impersonate or
falsify an identity online.
#shinypony

53. TIP 5 – Avoid accidentally sharing personal
details
You wouldn’t put a
note on your front
door stating, “Away
for the weekend…
Returning on
Monday.”

54. TIP 6 – Google yourself

55. TIP 7 – Create a smaller social network

56. TIP 8 – Learn how sites can use your
information

57. TIP 8 – Learn how sites can use your
information

58. July 2014 … Facebook performed
manipulative social experiments on
unknowing users.
They changed the information posted on
689,000 users’ home pages and
discovered it was able to influence the way
users felt via “emotional contagion.”
This approach subtly changed users’ views
so they found themselves posting more
positive or negative content, depending on
levels of exposure.

59. TIP 9 – Forget the popularity contest

61. TIP 10– Be an informed employee
As texting and social networking become
prominent, become familiar with your agency
policy and procedures by reading through all
related guidelines to be aware of boundaries of
use and appropriate communications.