Not Just a Label is proposing an experience called "The d3 Experience" in collaboration with Dubai Design District to showcase and support emerging fashion designers. The experience includes an editorial newspaper, retail space for designers, and events. Designers would live and create in Dubai for 3 months, have a retail space, and limited edition collaborations would be sold only in Dubai Design District. The goal is to celebrate Middle Eastern fashion and culture while highlighting pioneering designers.

1. NJAL AT A GLANCE
2014
NOT JUST A LABEL IS
PIONEERING A NEW
APPROACH TO FASHION

2. FOLLOW THE BLACK SHEEP
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@NOTJUSTALABEL
NOT JUST A LABEL (NJAL) IS THE WORLD’S LEADING DESIGNER PLATFORM
FOR SHOWCASING AND NURTURING TODAY’S PIONEERS IN CONTEMPORARY FASHION
DUBAI DESIGN DISTRICT | D3
THE D3 EXPERIENCE

3. THE D3 EXPERIENCE
NOT JUST A LABEL in collaboration with
Dubai Design District proposes to offer
an innovative solution to fashion away
from the usual fashion rhetoric.
Envisioning a story beyond the
consumer the aim of The d3 Experience
will be to celebrate the heritage of
fashion and style in the Middle East
while highlighting the contemporary
pioneers who are creating a new tone in
the fashion dialect.
Inbound, outbound and retail projects
will combine to realise a vision yet to be
experienced by the national and
international community.

4. THE INBOUND D3 EXPERIENCE
The NJAL d3 Edition
A bi monthly or monthly newspaper
focused on the Dubai Design District,
the UAE at large, MENA based fashion,
design, arts & culture The NJAL d3
Edition will be the authoritative voice on
contemporary design in Dubai.
A free to receive broadsheet The NJAL
will only be available at d3 or at d3 x
NOT JUST A LABEL events. Although the
possibility of exploring stockists and
partners can be explored providing a
colossal breakthrough in the UAE’s
printed newspaper history.
Collaborations
In regards to stockists and partners for
special editions hotels such as the Burj
Al Arab Jumeirah hotel can be
collaborated with to provide copies
during Dubai Fashion Week. And the
possibilities do not end there Audi could
potentially provide copies in the back of
their VIP fashion event cars.
These collaborations target the luxury
market directly with a delicate yet well
considered approach.
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Editorial
Featuring exclusive editorial content
from NOT JUST A LABEL and it’s
contributors this will be the ideal
opportunity to present thought
provoking and inspiring content in a
physical dimension.
With special guests editors and curators
from across the globe this will be a
newspaper like none other.
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5. THE RETAIL D3 EXPERIENCE
d3 Designers In Residence
Presenting a selection of NOT JUST A
LABEL designers to Dubai and the
world, the first instalment of the Dubai
Design District at Meet d3 proved, with
it’s momentous success, that all eyes
and minds are open to celebrating
emerging fashion the NJAL and Dubai
way.
Introducing the next chapter the d3
Designers in Residence project will take
the success of NOT JUST A LABEL x
Meet d3 to new heights.
With this exciting offering three NJAL
designers will have the once in a lifetime
opportunity to live, create and present
in Dubai for three months.
Retail
Creating a capsule collection exclusively
sold in the NJAL retail space and a
special lobby displayed in their
residence of a haute couture piece made
by the designers the face of luxury retail
will get a truly modern perspective.
Partnerships
In partnership with the d3 residential
spaces or hotels this offering allows the
wider d3 space to connect in a sleek and
innovative manner.

6. THE OUTBOUND D3 EXPERIENCE
d3 International
A uniquely global focused campaign, d3
international will take the awe inspiring
atmosphere of Dubai to continents
across the globe in what can only be
described as a one of a kind fashion
experience.
Offering international customers, press
& buyers the opportunity to experience
d3 firsthand this series of events will
further anchor Dubai and d3 as a truly
coherent fashion destination.
With a selection of products from the
designers selling in the NOT JUST A
LABEL d3 retail space taking part in
each satellite space this will be the ideal
opportunity for the world’s leading
emerging designers to present their
collections to the world, all while
cementing d3 and NOT JUST A LABEL as
partners in celebrating emerging
designers.
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7. THE RETAIL D3 EXPERIENCE
The NOT JUST A LABEL d3 Studio
A dedicated space in the d3 community
with The NJAL d3 Edition on site the
NOT JUST A LABEL d3 Studio will be the
go to destination for emerging
international, UAE and MENA fashion.
Curated and designed by the industry’s
top architects, designers, stylists and
artists the visual merchandising will
push this space to levels not seen before.
In design concept the boundaries will
also be rewritten with each season
seeing the studio completely
redesigned, giving the d3 visitor a new
experience every time their travels bring
them to Dubai and d3 - creating an
environment that evolves over time
while maintaining it’s intrinsic design
core.
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8. THE RETAIL D3 EXPERIENCE
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d3 Studio Sessions
International press, key influencers,
local residents and visiting guests will
come together under the NOT JUST A
LABEL d3 Studio roof for a series of
events designed to showcase the d3.
Designed to recreate the vibrant
atmosphere of international
destinations this will be a joining of
contemporary creativity with traditional
formats.
Reflecting the elegance of the Dubai
community each event will have a stand
alone marketing plan designed to
ensure each event is seen as a unique
offering while being part of an ongoing
series.
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With events envisioned to include;
• Industry dinners.
• Exclusive fashion film screenings.
• international and national events
space for launches and industry
functions.
• Exhibitions from the foremost artists
and visionaries.
• NOT JUST A LABEL lounge events for
VIP clients and partners.
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9. THE RETAIL D3 EXPERIENCE
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Supporting Education & Business
With a centre for students and emerging
designers alike, appointments can be
scheduled in the space and so the studio
will give rise to a revolutionary new
service for supporting emerging
designers and the fashion industry at
large - all launched exclusively in the
Dubai Design District.
In partnership with ESMOD the space
will give voice to a new generation of
emerging talents and events for Studio
members will ensure d3 is solidified as
the home of Middle Eastern fashion.
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10. THE RETAIL D3 EXPERIENCE
d3 Edits
A limited edition collection of pieces
designed by international designers,
celebrities and architects the d3 Edits
will be the NOT JUST A LABEL’s jewel in
collaborative fashion retail for emerging
designers selling at Dubai Design
District.
With a panel of key industry figures
coming together to appoint both design
parties this will alter the perception of
designer collaborations.
No longer is it about the monetary value
of a collaboration, as the fashion world
has become accustomed to but rather it
will honour design integrity and respect
the beauty and intricacy of the meeting
of creative minds.
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Concept
By matching NJAL designers with
carefully selected established industry
leaders d3 Edits will go where the
conventional fashion collaboration does
not.
• Each collection will only be available to
purchased at d3.
• Each collection will contain a series of
one of a kind designs ensuring these
garments reflect the unique nature of
the Dubai Design District.
• Each garment in the collection will
contain a story book from the
designers who crafted the garments.
• Each collaboration will be announced
in a series of adapting marketing
strategies including; social media
campaigns, press events, industry
dinners & via the wider NOT JUST A
LABEL d3 initiative such as The NJAL
d3 Edition.

11. THIS PROPOSAL IS CONFIDENTIAL, FOR YOUR PRIVATE USE ONLY, AND
MAY NOT BE SHARED WITH OTHERS WITHOUT NOT JUST A LABEL’S
WRITTEN PERMISSION. THIS PROPOSAL IS FOR DISCUSSION PURPOSES
ONLY. NOT JUST A LABEL LTD. RETAINS ALL COPYRIGHT OWNERSHIP.