Evaluation 3 powerpoint

1. What kind of media institution
might distribute your media
product and why?

2. Distribution
 Distribution is the act of sharing something out among a number of
recipients.
 Media institutes can also use the method of simultaneous distribution.
This is whereby a media text is released on more than one format on the
same day.
 Films are distributed so that the audience the producers are aiming to
have watch the movie, can see the final cut of it.
 The most popular ways of distribution are:
Cinema
DVD/Blu-ray
Online

3. Cinema
 The cinema is the most popular way of early distribution of a film. It is
normally the first way a media product is distributed.
 New media products are normally shown in cinemas for around 3
months. This gives the producers target audience a lot of time to go and
see the film, meaning a lot of money will be made over this time.
 Experiencing a boxing film in a cinema can be a lot better than for
waiting for it to come out on DVD or blu-ray to watch it at home. This is
because the sound and atmosphere of a cinema will intensify a sporting
film, gaining the audiences attention more. This fact will draw customers
to go and watch the media product in the cinema.

4. Online
 Media productions can be distributed on online streaming services,
such as Netflix and Amazon Prime for example.
 These services are coming with a lot of benefits for customers and
therefore becoming a lot more popular. For example, customers who
use either of these services can access they’re account anywhere and
everywhere with internet. These services also mean that the customer
does not need to leave the comfort of their own home to watch what
they want to watch.
 Other benefits of these services include the fact that once a film has
been uploaded to one of them, it will stay on there forever, meaning you
can access it whenever you want.
 These services do come at a reasonable price, considering the fact that
you could watch 10 films in one month by only paying the monthly cost,
rather than going out and buying the films individually.

5. DVD & Blu-ray
 Most films that are produced will always be released on DVD and Blu-
ray disks after a certain length of time. One reason for this is because
some people who have always watched films using a disk don’t like
change, and so continue to buy disks rather than switching to online
streaming.
 DVD and Blu-ray disks are normally released a certain amount of
months after the film has been distributed through other medias first.
This is because if the media production were to be released on DVD and
Blu-ray first, it would not be as popular as there is more publicity gained
through the likes of cinema and online streaming adverts on TV.

6. Distributors of ‘Knockout’
 A distributor is an agent or individual or supplies goods to retailers or
customers. In this case, our distributors will be the company responsible
for marketing the film. The distributors aim is to make the film as
successful as possible.
 There were various different distributors which could have easily
distributed our production, ‘Knockout’, however after looking at how
successful the film ‘Southpaw’ was, we decided to use the same
company as them, which is DreamWorks studios.
 DreamWorks methods of distributing are:
- Cinema release (2-3 months)
- Digital release (4-5 moths after cinema release)
- DVD/Blu-ray (1 or two weeks after digital release)
- TV for free (18-24 months after initial release)
DreamWorks will distribute the media product on all these different platforms over
time so more people are able to view the product.