2. I’m a small-town kid from Green Bay, Wisconsin
who fell in love with music and moved to
Nashville, Tennessee. I’ve been a DJ for five
years and I want to break into the music
industry. I’m an outgoing person who loves trying
new things. My goal is to make my mark on the
industry, whether that’s as a musician or as an
employee for a company, it's my dream.
IDENTITY
Picture of You
Goes Here
DJ Set
3. PROFESSION
Potential Job Titles:
• Artist Manager
• A&R SVP
• Booking Agent
BRAND ARCHETYPE -
My archetype was the “CareGiver”
after taking the quiz. This means
that I look out for other’s well-being.
I’ve always been a leader and I
want people to be successful.
Music Industry
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Skyelor Anderson
Outreach Plan:
• I recently met Skyelor and got his contact information. I
plan on reaching out for advice on how to make
connections in the industry.
• A text message or email
• Within this next month
Artist at Big Machine Label
Joe Freel
Outreach Plan:
• Prepare an Elevator Pitch
• Use his email from LinkedIn page
• Reaching out before graduate as I would like to work for
his company
Director, A&R Administration
at Big Machine label
Antonio Meeks
Outreach Plan:
• Prepare an Elevator Pitch
• Reach out via email to BMI, schedule a meeting
• Email to schedule another meeting, possibly for
employment help
PROFILE
PICTURE Director of Talent, BMI
Nashville
5. GOALS
Short Term: Job in Nashville, 2025
‣Working as an Associate for a music company
‣Increase my LinkedIn connections by 20% for
2026
Mid Term: Manager, 2030
• Working as a manager for a music company
‣Increase my LinkedIn connections by 40%,
have a 15% increase in artist contacts for 2030
Long Term: SVP, 2040
• Working as a Senior Vice President
‣Have a 60% increase in LinkedIn, Artist, and
World-Wide Connections for 2040
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
DJ
SOFT
HARD
Adept
Stage Hand/Stage Set up Adept
Leadership Expert
Creativity Adept
Digital Skills
SOFT
HARD
Novice
Organization Adept
Patience Novice
Time Management Novice
7. I help artists capture their dreams by
allowing them to find their full potential and
amount to it.
PROMISE
8. CREDENTIALS
Work Experience:
• Bartender, Delivery Driver
• DJ at weddings and bars
Education:
• Associate of Applied Science, SAE
Nashville(2023)
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
- Cancer benefit, 2021 and 2022, Raised
money for Door County Cancer
Association, Worked as the event
manager
9. COMPETITION
Chelsea Simmons
Industry Experience:
• None
Education:
• Bachelor’s in Entertainment Business, Full Sail, (exp.
2025)
Leadership Experience:
. None
Skills and Proficiencies:
• Adaptablity
• Creativity
• Communication
Bennett Riebe
Overall Online Presence:
• Score 60/100
Industry Experience:
• DJ
Education:
• Associate of Applied Science, SAE Nashville(2023)
• Bachelor’s in Entertainment Business, Full Sail, (exp.
2025)
Leadership Experience:
• Event manager Door County Cancer Benefit
Skills and Proficiencies:
• Music Talent
• Communication
• Confidence
Overall Online Presence:
• Score 60/100
10. COMPETITION
Joe Freel
Noteworthy Experience:
• Big Machine Label Group, full time
• Vocal Department Faculty
• Associate Director, A&R Administration at Sony Music
Bennett Riebe
Industry Experience:
• Big Machine Label Group, full time
• Vocal Department Faculty
• Associate Director, A&R
Administration at Sony Music
Education:
• University of South Carolina
• Berklee College of Music( 1991-1995)
Skills and Proficiencies:
• A&R Administration
• Training
• Union Compliance
Overall Online Presence:
• Score- 95/100
Industry Experience:
• DJ
Education:
• Associate of Applied Science, SAE Nashville(2023)
• Bachelor’s in Entertainment Business, Full Sail, (exp.
2025)
Leadership Experience:
• Event manager Door County Cancer Benefit
Skills and Proficiencies:
• Music Talent
• Communication
• Confidence
Overall Online Presence:
• 60/100
11. BRAND POSITION
For artists who want increased recognition and to
show their style, I provide a practical, unreserved
strategy because I’m an artist who’s been there
and I know the pain.
“BENNIE B”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Whiskey Jam
‣ Every Monday and Thursday | Nashville, TN
• Grand Ole Opry
‣ Monthly | Nashville, TN
• Nashville Songwriters Associate
‣ Nashville, TN
Digital Marketing
• Primary Content: My content will be about finding success as
an artist, what to do to make yourself stand out, attract new
audiences
• I will post on Instagram weekly with videos on how to be
successful as an artist and how to help others.
• Website: I will use my digital portfolio to make connections in
the industry. It will allow others to see the true me and what I
want to accomplish
13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to find an artist and a manager who knows the
industry and that has ties to all the companies in
Nashville
Formal Education
• Associate of Applied Science in Music, SAE Institute of
Technology(2023)
• Bachelor’s in Entertainment Business(exp.2025)
Technical Skills
• Stagehand at large music show, October 2024
• DJ a Music Festival, July 2024
• Efficient Digital Skills, by Graduation in 2025
Soft Skills
• Work with an Artist and help he/she grow their brand,
July 2024
• Expand my Creativity, July 2024
• Become patient and have better time management, by
graduate, 2025
14. Bennett Riebe
You know it’s hard finding your brand and recognition? Well, what I do is
connect you with other artists and companies. In fact, being an artist myself,
I found my first DJ session after four months of living here and I will do the
same for you!
15. REFERENCES
11-2032.00 - public relations managers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/11-2032.00
By. (2021, September 3). What skills are the most useful in the music industry.
Synergy For Music. https://synergyformusic.com/what-skills-are-the-
most-useful-in-the-music-industry/
Home. Big Machine Label Group. (2023, November 17).
https://www.bigmachinelabelgroup.com/
Joe Freel - Senior director, A&R administration - linkedin. (n.d.).
https://www.linkedin.com/in/joe-freel-11b39627
Nashville. BMI.com. (n.d.). https://www.bmi.com/offices/nashville
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
