A presentation on influencing / reputation / trust given to the South West comms group of the National Housing Federation on 7 June 2018

1. Influencing the
conversation….
Or out of the loop?
Ben Lowndes, Director (South West)
7June 2018

2. #UKhousing: a changing landscape
Nationally and locally, it’s a priority

3. Nationally and locally, there’s a lot of noise

4. Communication is often cited as a reason
Trust in institutions is falling

5. But it’s more important than ever
Here are some thoughts on how tomaintain it
We can’t build
relationships, influence or
deliver without it….

6. #1: Action, not words
And don’t spin or ‘duck and dive’

7. If you’re speaking to stakeholders, listen tothem
#2: Champion two-way comms

8. Housing in Somerset
Listening to online conversations

9. Housing in Devon
Listening to online conversations

10. #3: Be human
And avoid waffle and jargon. Always

11. #4: Understand your stakeholders
(online and offline)
And build relationships with them

12. Housing Devon influencers on Twitter (impressions)
A new breed of influencers?

13. Step #5: Measure what you’re doing
Listen to feedback, commit to improvement