Session Title: Engaging Gen Y and Gen Z in Transforming Business Session Abstract "Change is the law of life and those who look only to the past or present are certain to miss the future." -John F. Kennedy Transform businesses or wither away in today's continuously change technology, consumer preferences, and legislation. The Building Blocks of Transformation requires a cultural shift and highly engaged leaders, who take control of the organization's future by setting up an ecosystem for transformation. They have to articulate a single desirable future and focus all efforts on achieving it, while designing for trust focused on customers and employees. The new practices have to be tested in experimental group and based on its success, go for a startup-style scale up. The major reason implementation of transformation fails is the lack of engagement of frontline doers and disengaged frontline supervisors. The Doers are typically GenZ and their supervisors are typically GenY in most classical organizations. The top management is typically Baby boomers and GenX. GenX's lack of appreciation of expectations of GenY and GenZ leads to the conflict in the organization resulting in failure of transformation. We shall discuss how GenX could engage GenY and GenZ to deliver effective transformation and create sustainable businesses. KEY TAKEAWAYS Quantification of Impact of engagement on key business parameters. Driving growth during down turn leveraging transformation and engagement What engages GenY and GenZ as different from what engages GenX Redundancy of engagement models of 1990s Road map for post survey implementation of engagement and well-being

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Engaging Gen Y and
Gen Z for Business
Transformation
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2. Why Transformation Fails?
Lack of Alignment
No Common
Purpose
Lack of Emotional
Connect
Source: TheOther 2 Thirds, 2019, Impact of Engagement on Transformation 2

3. Engaged Employees Believe In Transformational Pillars
Strategic
Alignment
Execution
Exploitable
Opportunities
Engaged Not Engaged
50% 11%
57% 14%
59% 14%
47% 8%
44% 7%
37% 0%
48% 14%
70% 32%
47% 8%
Business Transformation at a European Travel
Services through a mindset change
Agreement with Transformational Pillars
NB: Percentage of respondents having mean >=5 for all questions under element 3
Case
Study

4. What Role People Play In Transformation?
1 Driven By
Change in Owner’s
Expectations
2 Aligned By
Directions and
Policies
3 Enabled By
Guidance and
Supervision
4 Executed By
Doers
Source: TheOther 2 Thirds, 2019, Impact of Engagement on Transformation 4

5. Source: TheOther 2 Thirds, 2019, Impact of Engagement on Transformation 5
Case
Study

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Board
Top
Management
Middle
Management
Individual Contributors
and Junior Management
Baby Boomers
(1946-1964)
Owner’s Representative
Generation X
(1965-1979)
Direction & Policies
Generation Y
(1980-1995)
Guidance &
Supervision
Generation Z
(1996-2010’s)Doers
Who Are The People Involved?
Source: TheOther 2 Thirds, 2019, Multi Generational Engagement Model 6

7. 70%
65%
26%
30%
Majority are
Baby Boomers
& Gen X
Majority are
Gen Y & Gen Z
7
Case
Study

8. What Engages Gen X vs
Gen Y vs Gen Z?
8

9. Gen X Motivators
Autonomy
Learning
Knowledge Sharing
Justice
Compensation
1
2
3
4
5
Source: Desjardins Jeff, 2019, Generation Z: What To Expect, WEF 9

10. Grew up during
EconomicBoom
Grew up during a
Recession
Tend to be Idealistic Tend to be Pragmatic
Focused on Having
Experiences
Focused on
SavingMoney
Mobile Pioneers Mobile Natives
Born between
1980-1995
Born between
1996-2010s
Differences
1
2
3
4
5
Source: Desjardins Jeff, 2019, Generation Z: What To Expect, WEF 10

11. Motivators
Purpose Money & Job
Security
Development Experiences
Coaches
Honest & Transparent
Mentor
Ongoing Conversations Feedback and Mentoring
It’s not just their job, it’s
their life.
Collaborative
Mentality
Competitive
Mentality
1
2
3
4
5
6 Salary, Benefits; DIY
Generation
Source: Desjardins Jeff, 2019, Generation Z: What To Expect, 11

12. Transformation Stakeholders:
- Baby Boomers
- Gen X, GenY, GenZ
Each Generation has
Specific Role to Play
They will
deliver only if
they are
ENGAGED
Gen X, Y & Z
Engage
Differently
Engage them
Effectively
Deliver on
Business
Transformation
Source: TheOther 2 Thirds, 2019, Impact of Engagement on Transformation
Winning Formula For Transformation
12

13. How To Engage Employees
for Transformation?
13

14. What Should Leaders Do?
Define Direction Clearly1
2 Communicate Coherently
3
Exemplify Impact on Customers & Employees
Rightly
Source: TheOther 2 Thirds, 2019, Impact of Engagement on Transformation 14

15. What Should Managers Do?
1 Enable Performance on Transformational Pillars
2 Recognise and Appreciate Disruptive Work
3 Create Sense of Belonging
4 Develop Teamwork to Focus on Business and Customer Impact
5
Cultivate Capabilities to Cope with Transformation
Source: TheOther 2 Thirds, 2019, Impact of Engagement on Transformation 15

16. What Should HR Do?
Align following HR Processes for Transformation:
1
Performance2
Development3
Total Compensation4
Reward5
Listening to Ensure Diversity of Thought
Source: TheOther 2 Thirds, 2019, Impact of Engagement on Transformation 16

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Thank you.
By Prashant Srivastava
Email: prashant.srivastava@theother2thirds.com
Contact: +918080579009
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