Where does communication breakdown?
How can we communicate more effectively?
Learn how using the right Communication Channels can be the game changer for POSITIVE collaboration.
The 4Ps - Person, Print, Phone & Panel
Webinars, Podcasts and Mobile (Oh My!)The Medium Does Change The Message
Webinars, Podcasts and Mobile (Oh My!)
The Medium Does Change The Message
Wednesday, October 6, 2016
How can we
“In practice, communication is
the most complex of all
complex activities of human
-- Ray and Myers,
• Person face-to-face meetings and
• Print email, text, memo, letter,
• Phone one-on-one call, conference
• Panel video, computer, smartphone
Level I Listening
Listening to your own:
Level II Listening
Listening for the speaker’s:
Levels of Listening
• Billions of dollars of losses accumulated
• Retyped letters
• Rescheduled appointments
• Rerouted shipments
• Breakdowns in labor management relations
• Misunderstood sales presentations
• Job interviews that never really get off the ground
* Ray and Myers, Creativity in Business.
The costs of not listening:
Lack of Listening
Face-to-face meetings, conversations
Studies show that during
• Less than 20% of the
message is verbally
• While more than 80%
of the message is
The Power of Nonverbal Communication
Thin-slicing is what we do when we first see someone.
We take a very quick snapshot of who we think they are.
We gauge very quickly, in less than a second:
• Do we think that they are credible?
• Do we think they are competent?
• Do we think that they are charismatic?
And we do that very, very quickly based on very few cues,
almost always nonverbal.
What is Thin-Slicing?
Three Essential Elements of Nonverbal Communication
Hickory Dickory Dock
The Mouse Ran Up The Clock
The Clock Struck One
And Down He Run
Hickory Dickory Dock
Putting it into Practice
1. It’s not what you say, it’s how you say it
2. Jazz hands rock
3. Scripts kill your charisma
4. Smiling makes you look smarter
5. You have seven seconds
Five Nonverbal Patterns from Blockbuster Talks
Email, text, memo, letter,
I AM A GREAT MULTITASKER
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
• Increases the amount of
time it takes us to complete
→usually by 2x
• Quality decreases; causes
• Stress increases
• Brain shrinks lowers IQ
• Need cooperation?
Don’t use e-mail.
• Relative to face-to-face,
email users were:
o Less cooperative
o Felt more justified in
being less cooperative
• Raises stress levels
• Reactive instead of
• Checking email
frequently is the equivalent
of dropping your IQ by 10
• Can be more addictive than
alcohol or tobaccoeing less
One-on-one call, conference calls
How do these findings relate to your webinar presentations?
3. Time of day
5. Most popular day
6. Level of engagement:
• Interesting and relevant content
• Passionate and energetic speakers
• Engaging visual slides
• Interaction between speaker and attendees
How Your Webinars Compare
The Point & Purpose of Your
1. To design information that shares knowledge
2. To deliver information that leads to mutual understanding ☐
3. _______________________________________________ ☐
4. _______________________________________________ ☐
Delivering Successful Webinars
• Incorporate presenter photos
• Include images
• Add color
• Use symbols, keys and
• Integrate visual aids to
support learning and retention
Delivering Visually Compelling Webinar Presentations
1. INVITATION: Why should you listen?
2. EMPATHY: Why should you listen to me?
3. DEVELOPMENT: Why should you care?
4. DREAM: What’s possible?
5. CHALLENGE: What should you do?
Source - Compel: How to Get Others in Your Organization
to Think and Act Differently by Robert D. Gilbreath