Webinars, Podcasts and Mobile (Oh My!)The Medium Does Change The Message

1. Webinars, Podcasts and Mobile (Oh My!) The Medium Does Change The Message Presented to: Presented by: Wednesday, October 6, 2016 Lee Broekman Organic Communication

2. Where does communication break down? Overarching Questions How can we communicate more effectively? BATTERY BATTERY

3. “In practice, communication is the most complex of all complex activities of human existence.” -- Ray and Myers, Stanford Effective Communication

4. Communication Channels • Person face-to-face meetings and conversations • Print email, text, memo, letter, written messages • Phone one-on-one call, conference calls • Panel video, computer, smartphone communications

5. Level I Listening Listening to your own: • Thoughts • Judgments • Opinions Level II Listening Listening for the speaker’s: • Purpose • Vision • Objective • Outcome 5 Levels of Listening

6. • Billions of dollars of losses accumulated • Retyped letters • Rescheduled appointments • Rerouted shipments • Breakdowns in labor management relations • Misunderstood sales presentations • Job interviews that never really get off the ground * Ray and Myers, Creativity in Business. The costs of not listening: Lack of Listening

7. Communication Channel: Person Face-to-face meetings, conversations and presentations

8. Studies show that during communication interactions: • Less than 20% of the message is verbally communicated • While more than 80% of the message is nonverbal The Power of Nonverbal Communication

9. Thin-slicing is what we do when we first see someone. We take a very quick snapshot of who we think they are. We gauge very quickly, in less than a second: • Do we think that they are credible? • Do we think they are competent? • Do we think that they are charismatic? And we do that very, very quickly based on very few cues, almost always nonverbal. What is Thin-Slicing?

10. Three Essential Elements of Nonverbal Communication

11. Conveying Emotions Hickory Dickory Dock The Mouse Ran Up The Clock The Clock Struck One And Down He Run Hickory Dickory Dock Putting it into Practice

12. 1. It’s not what you say, it’s how you say it 2. Jazz hands rock 3. Scripts kill your charisma 4. Smiling makes you look smarter 5. You have seven seconds Five Nonverbal Patterns from Blockbuster Talks Delivery

13. Communication Channel: Print Email, text, memo, letter, written messages

14. I AM A GREAT MULTITASKER 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 14 Multitasking

15. • Increases the amount of time it takes us to complete a task →usually by 2x • Quality decreases; causes mistakes • Stress increases • Brain shrinks  lowers IQ Multitasking

16. • Need cooperation? Don’t use e-mail. • Relative to face-to-face, email users were: o Less cooperative o Felt more justified in being less cooperative Email

17. • Raises stress levels • Reactive instead of productive • Checking email frequently is the equivalent of dropping your IQ by 10 points • Can be more addictive than alcohol or tobaccoeing less cooperative Email

18. Communication Channel: Phone One-on-one call, conference calls

19. Transactional Model of Communication

20. Overcoming Obstacles: Avoiding Information Anxiety Disease of Familiarity Unnecessary Exactitude

21. Communication Channel: Panel Video, computer, smartphone, communications

22. Content

23.  Is it new?  Is it novel?  Is it relevant?  Is it clear?  Is it interesting? Overcoming Obstacles: Gaining Audience Attention

24. Structure

25. Webinar Stats You Should Know 25

28. How do these findings relate to your webinar presentations? 1. Duration 2. Frequency 3. Time of day 4. Q&A 5. Most popular day 6. Level of engagement: • Interesting and relevant content • Passionate and energetic speakers • Engaging visual slides • Interaction between speaker and attendees 28 How Your Webinars Compare

29. 29 The Point & Purpose of Your Webinars 1. To design information that shares knowledge ☐ 2. To deliver information that leads to mutual understanding ☐ 3. _______________________________________________ ☐ 4. _______________________________________________ ☐

30. Delivering Successful Webinars Delivering Vocally Compelling Webinar Presentations • Vocal variety – volume, pitch, rate, tone, vocalized pauses • Intelligibility – quality, enunciation, pronunciation • Extemporaneous vs. memorized/manuscript • Conversational style • Fluency • Emotional expression • Connecting with listeners/interacting with attendees • Conveying confidence and credibility • Adopting Q&A, interview and storytelling approaches

31. Delivering Successful Webinars • Incorporate presenter photos • Include images • Add color • Use symbols, keys and legends • Integrate visual aids to support learning and retention Delivering Visually Compelling Webinar Presentations

32. Putting It All Together

33. 1. INVITATION: Why should you listen? 2. EMPATHY: Why should you listen to me? 3. DEVELOPMENT: Why should you care? 4. DREAM: What’s possible? 5. CHALLENGE: What should you do? Compel Structure Compelling Communication Source - Compel: How to Get Others in Your Organization to Think and Act Differently by Robert D. Gilbreath

34. Colors For Sale

35. For questions or requests, please reach out. • Lee Broekman • 424-248-3267 office 818-212-9196 cell • Lee@OrganicComm.com THANK YOU • Judith Gordon • (310) 968-7270 cell • Judith@leaderesq.net

Webinars, Podcasts and Mobile (Oh My!) The Medium Does Change The Message

Lee K. Broekman