1.
Webinars, Podcasts and Mobile (Oh My!)
The Medium Does Change The Message
Presented to:
Presented by:
Wednesday, October 6, 2016
Lee Broekman
Organic Communication

2.
Where does
communication
break down?
Overarching Questions
How can we
communicate more
effectively?
BATTERY BATTERY

3.
“In practice, communication is
the most complex of all
complex activities of human
existence.”
-- Ray and Myers,
Stanford
Effective Communication

4.
Communication Channels
• Person face-to-face meetings and
conversations
• Print email, text, memo, letter,
written messages
• Phone one-on-one call, conference
calls
• Panel video, computer, smartphone
communications

5.
Level I Listening
Listening to your own:
• Thoughts
• Judgments
• Opinions
Level II Listening
Listening for the speaker’s:
• Purpose
• Vision
• Objective
• Outcome
5
Levels of Listening

6.
• Billions of dollars of losses accumulated
• Retyped letters
• Rescheduled appointments
• Rerouted shipments
• Breakdowns in labor management relations
• Misunderstood sales presentations
• Job interviews that never really get off the ground
* Ray and Myers, Creativity in Business.
The costs of not listening:
Lack of Listening

7.
Communication Channel:
Person
Face-to-face meetings, conversations
and presentations

8.
Studies show that during
communication interactions:
• Less than 20% of the
message is verbally
communicated
• While more than 80%
of the message is
nonverbal
The Power of Nonverbal Communication

9.
Thin-slicing is what we do when we first see someone.
We take a very quick snapshot of who we think they are.
We gauge very quickly, in less than a second:
• Do we think that they are credible?
• Do we think they are competent?
• Do we think that they are charismatic?
And we do that very, very quickly based on very few cues,
almost always nonverbal.
What is Thin-Slicing?

10.
Three Essential Elements of Nonverbal Communication

11.
Conveying Emotions
Hickory Dickory Dock
The Mouse Ran Up The Clock
The Clock Struck One
And Down He Run
Hickory Dickory Dock
Putting it into Practice

12.
1. It’s not what you say, it’s how you say it
2. Jazz hands rock
3. Scripts kill your charisma
4. Smiling makes you look smarter
5. You have seven seconds
Five Nonverbal Patterns from Blockbuster Talks
Delivery

13.
Communication Channel:
Print
Email, text, memo, letter,
written messages

14.
I AM A GREAT MULTITASKER
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
14
Multitasking

15.
• Increases the amount of
time it takes us to complete
a task
→usually by 2x
• Quality decreases; causes
mistakes
• Stress increases
• Brain shrinks  lowers IQ
Multitasking

16.
• Need cooperation?
Don’t use e-mail.
• Relative to face-to-face,
email users were:
o Less cooperative
o Felt more justified in
being less cooperative
Email

17.
• Raises stress levels
• Reactive instead of
productive
• Checking email
frequently is the equivalent
of dropping your IQ by 10
points
• Can be more addictive than
alcohol or tobaccoeing less
cooperative
Email

18.
Communication Channel:
Phone
One-on-one call, conference calls

19.
Transactional Model of Communication

20.
Overcoming Obstacles:
Avoiding Information Anxiety
Disease of
Familiarity
Unnecessary
Exactitude

21.
Communication Channel:
Panel
Video, computer, smartphone,
communications

22.
Content

23.
 Is it new?
 Is it novel?
 Is it relevant?
 Is it clear?
 Is it interesting?
Overcoming Obstacles:
Gaining Audience Attention

24.
Structure

25.
Webinar Stats You Should Know
25

26.
Webinar Stats You Should Know
26

27.
Webinar Stats You Should Know
27

28.
How do these findings relate to your webinar presentations?
1. Duration
2. Frequency
3. Time of day
4. Q&A
5. Most popular day
6. Level of engagement:
• Interesting and relevant content
• Passionate and energetic speakers
• Engaging visual slides
• Interaction between speaker and attendees
28
How Your Webinars Compare

29.
29
The Point & Purpose of Your
Webinars
1. To design information that shares knowledge
☐
2. To deliver information that leads to mutual understanding ☐
3. _______________________________________________ ☐
4. _______________________________________________ ☐

30.
Delivering Successful Webinars
Delivering Vocally Compelling Webinar Presentations
• Vocal variety – volume, pitch, rate, tone, vocalized
pauses
• Intelligibility – quality, enunciation, pronunciation
• Extemporaneous vs. memorized/manuscript
• Conversational style
• Fluency
• Emotional expression
• Connecting with listeners/interacting with attendees
• Conveying confidence and credibility
• Adopting Q&A, interview and storytelling approaches

31.
Delivering Successful Webinars
• Incorporate presenter photos
• Include images
• Add color
• Use symbols, keys and
legends
• Integrate visual aids to
support learning and retention
Delivering Visually Compelling Webinar Presentations

32.
Putting It All Together

33.
1. INVITATION: Why should you listen?
2. EMPATHY: Why should you listen to me?
3. DEVELOPMENT: Why should you care?
4. DREAM: What’s possible?
5. CHALLENGE: What should you do?
Compel Structure
Compelling Communication
Source - Compel: How to Get Others in Your Organization
to Think and Act Differently by Robert D. Gilbreath

34.
Colors For Sale

35.
For questions or requests,
please reach out.
• Lee Broekman
• 424-248-3267 office
818-212-9196 cell
• Lee@OrganicComm.com
THANK YOU
• Judith Gordon
• (310) 968-7270 cell
• Judith@leaderesq.net