1. Who is the target audience and
how does the trailer appeal to
them?
THE CONJURING

2. ‘’The Conjuring’’ is aimed at a target audience of teenagers and young adults, the
certificate rating for the film is 15. This suggests that anybody under the age of 15
should not watch the movie, and they are not allowed too in the cinema. They
may watch it at home on the internet, which is illegal. Even though the film has an
age certificate of 15, there will probably be a lot of older people in the audience
as well. But the main target audience is teenagers and young adults.

3. How does the trailer appeal to the target audience?
The trailer appeals to the target audience in different
ways.
The social settings which appear within the trailer appeal
to the audiences lifestyle. For example, in the trailer we
see the ghost hunters lecture to a group of university
students (young adults) in a hall.

4. How does this affect your trailer and its target audience?
The use of students in a hall, appeals to the audience
because it helps them connect with the film as they
are around the same age and probably have a lot in
common. It makes the trailer seem modern because
the producer has used something that you see in
everyday life.
The producer also uses a close family to act in the film which older
audience members can relate too, the mother in the film is doing
every she can too look after her children and a lot of mothers can
relate too that as it is something that they do everyday.

5. The Woman in Black
The age certificate for this film is a 12.
This shows that the film is aimed at a younger
audience, as well as an older audience.
As Daniel Radcliffe is in the film a lot of ‘’Harry
Potter’’ lovers will watch the film.

6. How does this affect the trailer and the target audience?
There are dolls shown throughout the trailer which
every young teen can relate too because it is something
they would have had when they were younger.
There are three young girls in the trailer that are playing
with toys together, this helps the audience connect with
the film because they would have experienced
something like that themselves.
It helps the trailer maintain the younger viewers.

7. The age certificate for Dark Skies is a ‘’15.’’
The film is aimed at teenagers, because
there are minimal graphic scenes and it is
based more on the physiological journey of
alien abduction.
Children find the whole ‘alien’ belief
interesting because it is an unknown
factor, it is something that they take their
time to look in to and for some children it is
an obsession.

8. How does the trailer appeal to the target audience?
And how does it affect them?
The trailer appeals to the target audience
because there are different children of
different ages that are connecting with the
aliens.
It also appeals to an older audience because it
based around a family, which a lot of men and
women can relate too because they are mums
and dads, and husbands and wives and they
are used to the family orientated environment
which is portrayed in the film.

9. How does this affect your trailer?
The trailer is eye-catching, and it is a
cliff hanger. Once you watch it you
want to watch the movie.
The trailer is in narrative
linear, which tells the story in a short
sequence.
The trailer is easy to understand and
it connects with the audience which
makes them watch the film.