2. 1. Music Videos demonstrate
genre characteristics
(E.g. stage performance in
metal video, dance routine for
boy/girl band)
3. 2. There is a relationship
between lyrics and visuals
(Either illustrative (the idea
helps convey the meaning of
the song), amplifying (the
video repeats or exaggerates
an effect, moment or phrase
from the song), or
contradicting (the video
completely ignores the song.))
4. 3. There is a relationship between
music and visuals
(Either
illustrative, amplifying, contradict
ing)
5. 4. The demands of the record label will
include the need for lots of close ups of
the artist and the artist may develop
motifs which recur across their work.
( A visual style: Michael Jackson's white
shoes and glittered glove, Bono's
sunglasses. Gaga's whacky and frequent
costume changes; poses, dance moves
etc)
6. 5. There is frequently reference to
notion of looking.
( Screens within
screens, telescopes, looking into the
camera etc) and particularly
voyeuristic treatment of the female
body.
7. 6.There is often intertextual
reference
(To films, tv programmes, other
music videos etc)
