SlideShare a Scribd company logo
1 of 7
Download to read offline
Andrew Goodwin
Theory.
By Faith Roberts.
FIVE KEY POINTS TO
FOCUS ON…
• Music videos demonstrate genre
characteristics.
• Relation of visuals to the song.
• Star Image.
• Intertextual references.
• Voyeuristic treatment of the female body.
MUSIC VIDEOS DEMONSTRATE
GENRE CHARACTERISTICS.
Andrew Goodwins theory simply states that music videos demonstrate
genre characteristics, such as boy/girl bands learn dance routines that
go with the song they are singing or there is stage performance in
metal/rock videos.
•For example in the song 'Wings by Little Mix' the group perform a
Hip-Hop dance infront of a group of male dancers with a pink Union
Jack flag in the background, then followed by a chair-dancing
sequence. The video begins with close-ups of each member
performing in front of backdrops matching their outfits, this links in
with the demand of the record labels need for close ups.
http://www.youtube.com/watch?v=cOQDsmEqVt8
In music videos there can be a relationship shown between lyrics and visuals,
such as the lyrics are represented with images which are either illustrative or
contradicting. The lyrics can create a narrative to the video and also creating an
imagery for the video. This makes the visuals easier to create for the artist
because they have the lyrics to go off of. There can also be a relationship
between the music and the visuals, where the tone and atmosphere of the visuals
reflect the music again either illustrative or contradictive. For example, the
music’s tempo could be really quick which could match the fast paced editing of
the video. However there could be a music video where the lyrics and music
don’t match the visuals this is called contradicting or disjuncture, the meaning of
the song is totally ignored and the visuals are made up of what the artist wants to
produce.
RELATION OF VISUALS TO THE
SONG.
Star Image creates character to the music artist and to their personality. It
describes the stars development over time, this is called meta narrative and it has
an important part to play in the music video production process, as it keeps up
the reputation of the artist meaning they’re not losing fans. Adding character to
their personalities makes the audience feel as if they have a personal connection
to the artist and they feel like they can relate to them more. For example, if an
artist does something wrong like take drugs they use their star image to rebuild
their reputation by creating the same music they always have done.
STAR IMAGE.
Intertextuality can either be other music videos within the video, films or TV
texts. This can relate to the audience because if the music video has something
from a TV programme they like they could most likely relate to it and want to
watch the video for entertainment. Clothing brands can also be intertextuality,
the artist could be wearing a specific clothing brand e.g Hollister or Adidas, this
could also relate to the audience or make more people want to watch it if they
really like that clothing brand because they feel like the artist has the same
fashion taste as them, it could attract a wider range of audience.
INTERTEXTUAL REFERENCES.
The theory also shows there is frequent reference of voyeuristic treatment to the
female body. This is shown in a lot of both men and women's music videos. A
well known voyeuristic music video is Eric Prydz- Call On Me, the video is of
an aerobics class with the women wearing basically nothing but tight leotards
which show off a lot of flesh. Camera angles and shots also emphasise the
women's bodies in a sexual way, birds eye view shots and low angle shots are
used to get the women’s whole bodies on screen, making them look dominant
and sexual. The dance movements within the video also create a sexual
atmosphere as they move very slow and flawlessly making it rather erotic for
viewers especially males.
VOYEURISTIC TREATMENT OF
THE FEMALE BODY.
http://www.youtube.com/watch?
v=L_fCqg92qks

More Related Content

What's hot

What is a music video
What is a music videoWhat is a music video
What is a music videoDeanaKent
 
Detailed analysis 1
Detailed analysis 1Detailed analysis 1
Detailed analysis 114150892
 
Jason Mraz I'm Yours - Detailed Analysis
Jason Mraz I'm Yours - Detailed AnalysisJason Mraz I'm Yours - Detailed Analysis
Jason Mraz I'm Yours - Detailed AnalysisConor13
 
Andrew Goodwin's Theory
Andrew Goodwin's TheoryAndrew Goodwin's Theory
Andrew Goodwin's TheoryOfficiallyIsuf
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?JJJMedia96
 
My presentation 6
My presentation 6My presentation 6
My presentation 6cdeeks
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?JJJMedia96
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?JJJMedia96
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?JJJMedia96
 
Goodwins theory analysis
Goodwins theory analysis Goodwins theory analysis
Goodwins theory analysis TanishaB
 
Andrew goodwin’s music video theory
Andrew goodwin’s music video theoryAndrew goodwin’s music video theory
Andrew goodwin’s music video theorylwica1999
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?JJJMedia96
 
Music video theory research
Music video theory researchMusic video theory research
Music video theory researchmstone98
 
Sven e carlssen 2
Sven e carlssen 2Sven e carlssen 2
Sven e carlssen 2lwica1999
 
Code And Conventions
Code And ConventionsCode And Conventions
Code And Conventionsguestf026e1
 
Andrew goodwin’s theory
Andrew goodwin’s theoryAndrew goodwin’s theory
Andrew goodwin’s theoryTrishaWOni
 

What's hot (20)

What is a music video
What is a music videoWhat is a music video
What is a music video
 
Detailed analysis 1
Detailed analysis 1Detailed analysis 1
Detailed analysis 1
 
Andrew goodwin
Andrew goodwinAndrew goodwin
Andrew goodwin
 
Andrew Goodwin's Theory
Andrew Goodwin's TheoryAndrew Goodwin's Theory
Andrew Goodwin's Theory
 
Jason Mraz I'm Yours - Detailed Analysis
Jason Mraz I'm Yours - Detailed AnalysisJason Mraz I'm Yours - Detailed Analysis
Jason Mraz I'm Yours - Detailed Analysis
 
Andrew Goodwin's Theory
Andrew Goodwin's TheoryAndrew Goodwin's Theory
Andrew Goodwin's Theory
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?
 
Music
MusicMusic
Music
 
My presentation 6
My presentation 6My presentation 6
My presentation 6
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?
 
Goodwins theory analysis
Goodwins theory analysis Goodwins theory analysis
Goodwins theory analysis
 
Andrew goodwin’s music video theory
Andrew goodwin’s music video theoryAndrew goodwin’s music video theory
Andrew goodwin’s music video theory
 
What is a Music Video?
What is a Music Video?What is a Music Video?
What is a Music Video?
 
Music video theory research
Music video theory researchMusic video theory research
Music video theory research
 
Andrew goodwin's theory
Andrew goodwin's theoryAndrew goodwin's theory
Andrew goodwin's theory
 
Sven e carlssen 2
Sven e carlssen 2Sven e carlssen 2
Sven e carlssen 2
 
Code And Conventions
Code And ConventionsCode And Conventions
Code And Conventions
 
Andrew goodwin’s theory
Andrew goodwin’s theoryAndrew goodwin’s theory
Andrew goodwin’s theory
 

Viewers also liked

Stages+of+faith+no+sound
Stages+of+faith+no+soundStages+of+faith+no+sound
Stages+of+faith+no+soundAndrea Slaven
 
Social development theory
Social development theorySocial development theory
Social development theoryguest8a813f
 
Robert J. Havighurst: Developmental Tasks
Robert J. Havighurst: Developmental TasksRobert J. Havighurst: Developmental Tasks
Robert J. Havighurst: Developmental Tasksteachingandmore882
 
Kohlberg's theory of moral development..final
Kohlberg's theory of moral development..finalKohlberg's theory of moral development..final
Kohlberg's theory of moral development..finalpurple_abby14
 
Piaget's Cognitive Development
Piaget's Cognitive DevelopmentPiaget's Cognitive Development
Piaget's Cognitive DevelopmentARUL LAWRENCE
 
Jean Piaget's Theory of Cognitive Development
Jean Piaget's Theory of Cognitive DevelopmentJean Piaget's Theory of Cognitive Development
Jean Piaget's Theory of Cognitive DevelopmentKelly McGrail
 
Piaget’S Cognitive Development Theory
Piaget’S Cognitive Development TheoryPiaget’S Cognitive Development Theory
Piaget’S Cognitive Development Theorynewkirker
 
Kohlberg’s theory on moral development
Kohlberg’s theory on moral developmentKohlberg’s theory on moral development
Kohlberg’s theory on moral developmentStefphoney Grinage
 

Viewers also liked (9)

Stages+of+faith+no+sound
Stages+of+faith+no+soundStages+of+faith+no+sound
Stages+of+faith+no+sound
 
Social development theory
Social development theorySocial development theory
Social development theory
 
Robert J. Havighurst: Developmental Tasks
Robert J. Havighurst: Developmental TasksRobert J. Havighurst: Developmental Tasks
Robert J. Havighurst: Developmental Tasks
 
Social development
Social developmentSocial development
Social development
 
Kohlberg's theory of moral development..final
Kohlberg's theory of moral development..finalKohlberg's theory of moral development..final
Kohlberg's theory of moral development..final
 
Piaget's Cognitive Development
Piaget's Cognitive DevelopmentPiaget's Cognitive Development
Piaget's Cognitive Development
 
Jean Piaget's Theory of Cognitive Development
Jean Piaget's Theory of Cognitive DevelopmentJean Piaget's Theory of Cognitive Development
Jean Piaget's Theory of Cognitive Development
 
Piaget’S Cognitive Development Theory
Piaget’S Cognitive Development TheoryPiaget’S Cognitive Development Theory
Piaget’S Cognitive Development Theory
 
Kohlberg’s theory on moral development
Kohlberg’s theory on moral developmentKohlberg’s theory on moral development
Kohlberg’s theory on moral development
 

Similar to Theorists

Goodwin’s Theory
Goodwin’s TheoryGoodwin’s Theory
Goodwin’s TheoryCoombeMedia1
 
Conventions of music video
Conventions of music videoConventions of music video
Conventions of music videohaverstockmedia
 
Goodwin’s music video theory
Goodwin’s music video theoryGoodwin’s music video theory
Goodwin’s music video theoryJonathan Edge
 
Andrew goodwin’s music video theory
Andrew goodwin’s music video theoryAndrew goodwin’s music video theory
Andrew goodwin’s music video theoryKyneil Grant
 
Andrew Goodwin Music Video Theory
Andrew Goodwin Music Video TheoryAndrew Goodwin Music Video Theory
Andrew Goodwin Music Video TheoryJilly Hafenrichter
 
Andrew Goodwins - Music Video Theory
Andrew Goodwins - Music Video TheoryAndrew Goodwins - Music Video Theory
Andrew Goodwins - Music Video TheoryRora412
 
AS Media Studies - Music video intro
AS Media Studies - Music video introAS Media Studies - Music video intro
AS Media Studies - Music video introElle Sullivan
 
Andrew goodwin and laura mulvey
Andrew goodwin and laura mulveyAndrew goodwin and laura mulvey
Andrew goodwin and laura mulveyCVSmediastudies
 
Conventions of music video TMW
Conventions of music video TMWConventions of music video TMW
Conventions of music video TMWhaverstockmedia
 
Music video theories
Music video theoriesMusic video theories
Music video theoriesebbirchall6
 
Andrew goodwin’s presentation final 1
Andrew goodwin’s presentation final 1Andrew goodwin’s presentation final 1
Andrew goodwin’s presentation final 1Strawberry001
 
Andrew Goodwin Theory
Andrew Goodwin TheoryAndrew Goodwin Theory
Andrew Goodwin Theorybenmorgan19
 
Music video theory
Music video theory Music video theory
Music video theory Bwn_White98
 
Music video analyse feedback
Music video analyse feedbackMusic video analyse feedback
Music video analyse feedbackGraveney School
 
Music theorist andrew goodwin
Music theorist   andrew goodwinMusic theorist   andrew goodwin
Music theorist andrew goodwinfrancesca_anne
 
Analysis of the 4 main pop music video
Analysis of the 4 main pop music videoAnalysis of the 4 main pop music video
Analysis of the 4 main pop music videolaurentejada1
 

Similar to Theorists (20)

Goodwin’s Theory
Goodwin’s TheoryGoodwin’s Theory
Goodwin’s Theory
 
Conventions of music video
Conventions of music videoConventions of music video
Conventions of music video
 
Goodwin’s music video theory
Goodwin’s music video theoryGoodwin’s music video theory
Goodwin’s music video theory
 
Andrew Goodwin's theory
Andrew Goodwin's theoryAndrew Goodwin's theory
Andrew Goodwin's theory
 
Media don broco
Media don brocoMedia don broco
Media don broco
 
Andrew goodwin’s music video theory
Andrew goodwin’s music video theoryAndrew goodwin’s music video theory
Andrew goodwin’s music video theory
 
Narrative theorists
Narrative theoristsNarrative theorists
Narrative theorists
 
Andrew Goodwin Music Video Theory
Andrew Goodwin Music Video TheoryAndrew Goodwin Music Video Theory
Andrew Goodwin Music Video Theory
 
Andrew Goodwins - Music Video Theory
Andrew Goodwins - Music Video TheoryAndrew Goodwins - Music Video Theory
Andrew Goodwins - Music Video Theory
 
AS Media Studies - Music video intro
AS Media Studies - Music video introAS Media Studies - Music video intro
AS Media Studies - Music video intro
 
Andrew goodwin and laura mulvey
Andrew goodwin and laura mulveyAndrew goodwin and laura mulvey
Andrew goodwin and laura mulvey
 
Conventions of music video TMW
Conventions of music video TMWConventions of music video TMW
Conventions of music video TMW
 
Andrew goodwin
Andrew goodwinAndrew goodwin
Andrew goodwin
 
Music video theories
Music video theoriesMusic video theories
Music video theories
 
Andrew goodwin’s presentation final 1
Andrew goodwin’s presentation final 1Andrew goodwin’s presentation final 1
Andrew goodwin’s presentation final 1
 
Andrew Goodwin Theory
Andrew Goodwin TheoryAndrew Goodwin Theory
Andrew Goodwin Theory
 
Music video theory
Music video theory Music video theory
Music video theory
 
Music video analyse feedback
Music video analyse feedbackMusic video analyse feedback
Music video analyse feedback
 
Music theorist andrew goodwin
Music theorist   andrew goodwinMusic theorist   andrew goodwin
Music theorist andrew goodwin
 
Analysis of the 4 main pop music video
Analysis of the 4 main pop music videoAnalysis of the 4 main pop music video
Analysis of the 4 main pop music video
 

More from faithrobertsx

representation of young women in music videos
representation of young women in music videosrepresentation of young women in music videos
representation of young women in music videosfaithrobertsx
 
Combination of media products and ancillary tasks
Combination of media products and ancillary tasksCombination of media products and ancillary tasks
Combination of media products and ancillary tasksfaithrobertsx
 
planning- media technologies
planning- media technologiesplanning- media technologies
planning- media technologiesfaithrobertsx
 
Calvin harris editing
Calvin harris editingCalvin harris editing
Calvin harris editingfaithrobertsx
 

More from faithrobertsx (10)

representation of young women in music videos
representation of young women in music videosrepresentation of young women in music videos
representation of young women in music videos
 
Combination of media products and ancillary tasks
Combination of media products and ancillary tasksCombination of media products and ancillary tasks
Combination of media products and ancillary tasks
 
planning- media technologies
planning- media technologiesplanning- media technologies
planning- media technologies
 
Media Technologies
Media TechnologiesMedia Technologies
Media Technologies
 
Record label
Record labelRecord label
Record label
 
Analysis
AnalysisAnalysis
Analysis
 
Analysis
AnalysisAnalysis
Analysis
 
Calvin harris editing
Calvin harris editingCalvin harris editing
Calvin harris editing
 
Editing
EditingEditing
Editing
 
Theorists
TheoristsTheorists
Theorists
 

Recently uploaded

THE MEDIC, A STORY for entertainment.docx
THE MEDIC, A STORY for entertainment.docxTHE MEDIC, A STORY for entertainment.docx
THE MEDIC, A STORY for entertainment.docxazuremorn
 
MAGNET: Storyboard Excerpt Version Three
MAGNET: Storyboard Excerpt Version ThreeMAGNET: Storyboard Excerpt Version Three
MAGNET: Storyboard Excerpt Version Threedcobb11
 
MAGNET: Senior Thesis Storyboard Excerpt
MAGNET: Senior Thesis Storyboard ExcerptMAGNET: Senior Thesis Storyboard Excerpt
MAGNET: Senior Thesis Storyboard Excerptdcobb11
 
Dubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
Dubai Call Girls O525547819 Face Full Beautiful Call Girls DubaiDubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
Dubai Call Girls O525547819 Face Full Beautiful Call Girls Dubaikojalkojal131
 
Fight Scene Storyboard (Action/Adventure Animation)
Fight Scene Storyboard (Action/Adventure Animation)Fight Scene Storyboard (Action/Adventure Animation)
Fight Scene Storyboard (Action/Adventure Animation)finlaygoodall2
 
Bald Philosopher, a story for entertainment.docx
Bald Philosopher, a story for entertainment.docxBald Philosopher, a story for entertainment.docx
Bald Philosopher, a story for entertainment.docxazuremorn
 
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)Salty Vixen Stories & More
 
Mince Pies, a story for entertainment.docx
Mince Pies, a story for entertainment.docxMince Pies, a story for entertainment.docx
Mince Pies, a story for entertainment.docxazuremorn
 
Cabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodileCabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodileazuremorn
 
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...TeslaStakeHolder
 
The lady in Surtout, an old story that happened in our neighbourhood
The lady in Surtout, an old story  that happened in our neighbourhoodThe lady in Surtout, an old story  that happened in our neighbourhood
The lady in Surtout, an old story that happened in our neighbourhoodazuremorn
 
karaoke songs customise for portable 2.docx
karaoke songs customise for portable  2.docxkaraoke songs customise for portable  2.docx
karaoke songs customise for portable 2.docxPOPCOMTABUKCITY
 
11-Intro-to-Philo-AS-v1.0.pdf Philippine pppppppppppppppppppppppppp
11-Intro-to-Philo-AS-v1.0.pdf Philippine pppppppppppppppppppppppppp11-Intro-to-Philo-AS-v1.0.pdf Philippine pppppppppppppppppppppppppp
11-Intro-to-Philo-AS-v1.0.pdf Philippine ppppppppppppppppppppppppppJosephCagape
 
Transform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's CollectionTransform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's CollectionPoster Memorabilia Reviews
 
Green minimalist professional Business Proposal Presentation.pdf
Green minimalist professional Business Proposal Presentation.pdfGreen minimalist professional Business Proposal Presentation.pdf
Green minimalist professional Business Proposal Presentation.pdfrudkiaman0001
 
WWW - World Wide Web presentation.pptx
WWW - World Wide Web   presentation.pptxWWW - World Wide Web   presentation.pptx
WWW - World Wide Web presentation.pptxdomainkillerlinux
 
The Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainmentThe Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainmentazuremorn
 
Graduation and Year-end ceremony Presentation
Graduation and Year-end ceremony PresentationGraduation and Year-end ceremony Presentation
Graduation and Year-end ceremony Presentationryanestoniokvis
 
TREE VOLANOES, A STORY FOR ENTERTAINMENT
TREE VOLANOES, A STORY FOR ENTERTAINMENTTREE VOLANOES, A STORY FOR ENTERTAINMENT
TREE VOLANOES, A STORY FOR ENTERTAINMENTazuremorn
 

Recently uploaded (19)

THE MEDIC, A STORY for entertainment.docx
THE MEDIC, A STORY for entertainment.docxTHE MEDIC, A STORY for entertainment.docx
THE MEDIC, A STORY for entertainment.docx
 
MAGNET: Storyboard Excerpt Version Three
MAGNET: Storyboard Excerpt Version ThreeMAGNET: Storyboard Excerpt Version Three
MAGNET: Storyboard Excerpt Version Three
 
MAGNET: Senior Thesis Storyboard Excerpt
MAGNET: Senior Thesis Storyboard ExcerptMAGNET: Senior Thesis Storyboard Excerpt
MAGNET: Senior Thesis Storyboard Excerpt
 
Dubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
Dubai Call Girls O525547819 Face Full Beautiful Call Girls DubaiDubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
Dubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
 
Fight Scene Storyboard (Action/Adventure Animation)
Fight Scene Storyboard (Action/Adventure Animation)Fight Scene Storyboard (Action/Adventure Animation)
Fight Scene Storyboard (Action/Adventure Animation)
 
Bald Philosopher, a story for entertainment.docx
Bald Philosopher, a story for entertainment.docxBald Philosopher, a story for entertainment.docx
Bald Philosopher, a story for entertainment.docx
 
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
 
Mince Pies, a story for entertainment.docx
Mince Pies, a story for entertainment.docxMince Pies, a story for entertainment.docx
Mince Pies, a story for entertainment.docx
 
Cabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodileCabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodile
 
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
 
The lady in Surtout, an old story that happened in our neighbourhood
The lady in Surtout, an old story  that happened in our neighbourhoodThe lady in Surtout, an old story  that happened in our neighbourhood
The lady in Surtout, an old story that happened in our neighbourhood
 
karaoke songs customise for portable 2.docx
karaoke songs customise for portable  2.docxkaraoke songs customise for portable  2.docx
karaoke songs customise for portable 2.docx
 
11-Intro-to-Philo-AS-v1.0.pdf Philippine pppppppppppppppppppppppppp
11-Intro-to-Philo-AS-v1.0.pdf Philippine pppppppppppppppppppppppppp11-Intro-to-Philo-AS-v1.0.pdf Philippine pppppppppppppppppppppppppp
11-Intro-to-Philo-AS-v1.0.pdf Philippine pppppppppppppppppppppppppp
 
Transform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's CollectionTransform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's Collection
 
Green minimalist professional Business Proposal Presentation.pdf
Green minimalist professional Business Proposal Presentation.pdfGreen minimalist professional Business Proposal Presentation.pdf
Green minimalist professional Business Proposal Presentation.pdf
 
WWW - World Wide Web presentation.pptx
WWW - World Wide Web   presentation.pptxWWW - World Wide Web   presentation.pptx
WWW - World Wide Web presentation.pptx
 
The Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainmentThe Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainment
 
Graduation and Year-end ceremony Presentation
Graduation and Year-end ceremony PresentationGraduation and Year-end ceremony Presentation
Graduation and Year-end ceremony Presentation
 
TREE VOLANOES, A STORY FOR ENTERTAINMENT
TREE VOLANOES, A STORY FOR ENTERTAINMENTTREE VOLANOES, A STORY FOR ENTERTAINMENT
TREE VOLANOES, A STORY FOR ENTERTAINMENT
 

Theorists

  • 2. FIVE KEY POINTS TO FOCUS ON… • Music videos demonstrate genre characteristics. • Relation of visuals to the song. • Star Image. • Intertextual references. • Voyeuristic treatment of the female body.
  • 3. MUSIC VIDEOS DEMONSTRATE GENRE CHARACTERISTICS. Andrew Goodwins theory simply states that music videos demonstrate genre characteristics, such as boy/girl bands learn dance routines that go with the song they are singing or there is stage performance in metal/rock videos. •For example in the song 'Wings by Little Mix' the group perform a Hip-Hop dance infront of a group of male dancers with a pink Union Jack flag in the background, then followed by a chair-dancing sequence. The video begins with close-ups of each member performing in front of backdrops matching their outfits, this links in with the demand of the record labels need for close ups. http://www.youtube.com/watch?v=cOQDsmEqVt8
  • 4. In music videos there can be a relationship shown between lyrics and visuals, such as the lyrics are represented with images which are either illustrative or contradicting. The lyrics can create a narrative to the video and also creating an imagery for the video. This makes the visuals easier to create for the artist because they have the lyrics to go off of. There can also be a relationship between the music and the visuals, where the tone and atmosphere of the visuals reflect the music again either illustrative or contradictive. For example, the music’s tempo could be really quick which could match the fast paced editing of the video. However there could be a music video where the lyrics and music don’t match the visuals this is called contradicting or disjuncture, the meaning of the song is totally ignored and the visuals are made up of what the artist wants to produce. RELATION OF VISUALS TO THE SONG.
  • 5. Star Image creates character to the music artist and to their personality. It describes the stars development over time, this is called meta narrative and it has an important part to play in the music video production process, as it keeps up the reputation of the artist meaning they’re not losing fans. Adding character to their personalities makes the audience feel as if they have a personal connection to the artist and they feel like they can relate to them more. For example, if an artist does something wrong like take drugs they use their star image to rebuild their reputation by creating the same music they always have done. STAR IMAGE.
  • 6. Intertextuality can either be other music videos within the video, films or TV texts. This can relate to the audience because if the music video has something from a TV programme they like they could most likely relate to it and want to watch the video for entertainment. Clothing brands can also be intertextuality, the artist could be wearing a specific clothing brand e.g Hollister or Adidas, this could also relate to the audience or make more people want to watch it if they really like that clothing brand because they feel like the artist has the same fashion taste as them, it could attract a wider range of audience. INTERTEXTUAL REFERENCES.
  • 7. The theory also shows there is frequent reference of voyeuristic treatment to the female body. This is shown in a lot of both men and women's music videos. A well known voyeuristic music video is Eric Prydz- Call On Me, the video is of an aerobics class with the women wearing basically nothing but tight leotards which show off a lot of flesh. Camera angles and shots also emphasise the women's bodies in a sexual way, birds eye view shots and low angle shots are used to get the women’s whole bodies on screen, making them look dominant and sexual. The dance movements within the video also create a sexual atmosphere as they move very slow and flawlessly making it rather erotic for viewers especially males. VOYEURISTIC TREATMENT OF THE FEMALE BODY. http://www.youtube.com/watch? v=L_fCqg92qks