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Andrew Goodwin’s Genre
Theory
Music videos demonstrate
genre characteristics e.g.
(stage performance in rock
videos, dance in
stereotypical pop videos)
References to looking (self
reaction e.g. mirrors)
Intertextual references (to
film, TV programmes)
Close ups of the artist (who
may have a visual style
There is a relationship
between the visuals and the
lyrics and music
Voyeuristic treatment of the
female body

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Andrew Goodwin

  • 1. Andrew Goodwin’s Genre Theory Music videos demonstrate genre characteristics e.g. (stage performance in rock videos, dance in stereotypical pop videos) References to looking (self reaction e.g. mirrors) Intertextual references (to film, TV programmes) Close ups of the artist (who may have a visual style There is a relationship between the visuals and the lyrics and music Voyeuristic treatment of the female body