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1. Andrew Goodwin’s Genre
Theory
Music videos demonstrate
genre characteristics e.g.
(stage performance in rock
videos, dance in
stereotypical pop videos)
References to looking (self
reaction e.g. mirrors)
Intertextual references (to
film, TV programmes)
Close ups of the artist (who
may have a visual style
There is a relationship
between the visuals and the
lyrics and music
Voyeuristic treatment of the
female body