GOODIWN, ARCHER, CARLSSON

1. NARRATIVE THEORISTS

2. AndrewGoodwin7 features of a music video
1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos,
dance routine for boy/girl band, aspiration in Hip Hop).
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
(either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual
reflects that of the music. (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the
artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc)
and particularly voyeuristic treatment of the female body.
6. The artist may develop motifs or iconography that recur across their work (a visual style).
7. There are often intertextual reference (to films, TV programmes, other music videos etc).

3. SvenECarlssonTwo types of music video
Sven E Carlsson's theory is that binary oppositions drive the
narration of the music video forward, e.g. black and white theme.
His theory revolved around the idea that there are two main types
of music video;
1.Performance- Performance clips where the video mainly shows
an artist (or artists) singing and/or dancing
2.Conceptual- Conceptual clips are where something else is
shown during the song's duration which may have symbolism or
an artistic meaning.

4. StevenArcherArcher created a theory revolving around the idea that
there should be a strong and consistent link between
narrative and performance aspects within a music video,
with the believe that cross cutting editing is the way to
achieve that. He states that bands/artists should cut
between narrative and performance regularly and a
carefully choreographed dance routine may be
incorporated as part of the performance element.