New Media Class Session 1

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First class lecture, an overview of social media

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New Media Class Session 1

  1. 1. Marketing via New Media Becky Carroll, MBA UCSD Extension Summer 2008
  2. 2. Overview of Class • Class info and introductions • Syllabus • Homework and tests • Final project • Grading policy • Participation and attendance • Class time? • No laptops, please • Introductions UCSD Extension Marketing via New Media Su.08 Copyright 2008 Becky Carroll
  3. 3. Who are you? • Name • Where you are from (company, country) • Why you are taking this class UCSD Extension Marketing via New Media Su.08 Copyright 2008 Becky Carroll

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