Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media (for the real world)


Published on

A very broad overview of the three biggest names in social media today -- Facebook, LinkedIn and Twitter -- and how to use them for small business. Based on a half hour talk given to the North Hennepin Area Chamber of Commerce in Minnesota on March 12, 2009

  • Be the first to comment

Social Media (for the real world)

  1. 1. Social Media (for the real world) Dave Meyer President, BizzyWeb LLC
  2. 2. Are social networks a fad? <ul><li>March 9, 2009 Nielsen ratings: </li></ul><ul><ul><li>Social networks & Blogs now surpass email in popularity </li></ul></ul><ul><ul><li>Fastest growing segment: 35-49 year olds (+11.3 million in 2008) </li></ul></ul>
  3. 3. 4 reasons to use social media <ul><li>Your competition is doing it </li></ul><ul><ul><li>From Comcast to Coffee shops </li></ul></ul><ul><ul><li>Know your customers better than they do </li></ul></ul><ul><li>Your customers are using it </li></ul><ul><ul><li>Be where they spend their time </li></ul></ul><ul><ul><li>Listen to what they say </li></ul></ul><ul><li>Your critics are doing it </li></ul><ul><ul><li>Respond quickly and appropriately </li></ul></ul><ul><ul><li>Be transparent and honest </li></ul></ul><ul><li>Your vendors and partners are using it </li></ul><ul><ul><li>Personalized customer service (@comcastcares) </li></ul></ul><ul><li>Boost Search Engine results </li></ul><ul><ul><li>More buzz=more links, more links=higher rank </li></ul></ul>
  4. 4. First, some best practices <ul><li>Get signed up! </li></ul><ul><ul><li>5 minutes, tops </li></ul></ul><ul><li>Fill out your profile </li></ul><ul><ul><li>Be thorough, but keep it “business casual” </li></ul></ul><ul><li>Treat it like “real world” networking </li></ul><ul><ul><li>Listen first </li></ul></ul><ul><ul><li>Add value </li></ul></ul><ul><ul><li>Don’t just “sell sell sell” </li></ul></ul><ul><li>Make some friends </li></ul><ul><ul><li>Use the tools provided </li></ul></ul><ul><ul><li>Check out handy resources </li></ul></ul><ul><li>Have fun! </li></ul>
  5. 5. LinkedIn <ul><li>Sign up! </li></ul>
  6. 6. LinkedIn <ul><li>36 million users </li></ul><ul><li>Free to join </li></ul><ul><li>Premium version (more tools) </li></ul><ul><li>“ Facebook for job hunters” </li></ul><ul><li>ProTip: participate in groups to add value </li></ul><ul><li>Great spot to find talent </li></ul>
  7. 7. Facebook <ul><li>Sign up! </li></ul>
  8. 8. Facebook <ul><li>175 million active users </li></ul><ul><li>Free to join </li></ul><ul><li>ProTips: </li></ul><ul><ul><li>Use groups </li></ul></ul><ul><ul><li>Create a company page </li></ul></ul><ul><ul><li>Publicize events, promotions, etc. </li></ul></ul><ul><ul><li>Have a plan! </li></ul></ul><ul><li>Trends younger </li></ul><ul><ul><li>Older users are catching up fast </li></ul></ul>
  9. 9. Twitter <ul><li>Sign up! </li></ul>
  10. 10. Twitter <ul><li>8 million users (33% per month) </li></ul><ul><li>1 billion tweets </li></ul><ul><li>140 char. or less </li></ul><ul><li>ProTips: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Follow early and often </li></ul></ul><ul><ul><li>Use tools like TweetDeck, Twellow and Mr Tweet </li></ul></ul><ul><li>Contribute to the conversation </li></ul>
  11. 11. Keep it professional!
  12. 12. Thank you <ul><li>Email: [email_address] </li></ul><ul><li>Phone: 763-432-0043 </li></ul><ul><li>Web: </li></ul><ul><li>Or, let’s get social: </li></ul><ul><li>twitter: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  13. 13. Slide credits <ul><li> </li></ul><ul><li> </li></ul><ul><li>Others at </li></ul>