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Social Media (for the real world)

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A very broad overview of the three biggest names in social media today -- Facebook, LinkedIn and Twitter -- and how to use them for small business. Based on a half hour talk given to the North Hennepin Area Chamber of Commerce in Minnesota on March 12, 2009

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Social Media (for the real world)

  1. 1. Social Media (for the real world) Dave Meyer President, BizzyWeb LLC
  2. 2. Are social networks a fad? <ul><li>March 9, 2009 Nielsen ratings: </li></ul><ul><ul><li>Social networks & Blogs now surpass email in popularity </li></ul></ul><ul><ul><li>Fastest growing segment: 35-49 year olds (+11.3 million in 2008) </li></ul></ul>http://www.phdcomics.com/comics/archive/phd062307s.gif
  3. 3. 4 reasons to use social media <ul><li>Your competition is doing it </li></ul><ul><ul><li>From Comcast to Coffee shops </li></ul></ul><ul><ul><li>Know your customers better than they do </li></ul></ul><ul><li>Your customers are using it </li></ul><ul><ul><li>Be where they spend their time </li></ul></ul><ul><ul><li>Listen to what they say </li></ul></ul><ul><li>Your critics are doing it </li></ul><ul><ul><li>Respond quickly and appropriately </li></ul></ul><ul><ul><li>Be transparent and honest </li></ul></ul><ul><li>Your vendors and partners are using it </li></ul><ul><ul><li>Personalized customer service (@comcastcares) </li></ul></ul><ul><li>Boost Search Engine results </li></ul><ul><ul><li>More buzz=more links, more links=higher rank </li></ul></ul>
  4. 4. First, some best practices <ul><li>Get signed up! </li></ul><ul><ul><li>5 minutes, tops </li></ul></ul><ul><li>Fill out your profile </li></ul><ul><ul><li>Be thorough, but keep it “business casual” </li></ul></ul><ul><li>Treat it like “real world” networking </li></ul><ul><ul><li>Listen first </li></ul></ul><ul><ul><li>Add value </li></ul></ul><ul><ul><li>Don’t just “sell sell sell” </li></ul></ul><ul><li>Make some friends </li></ul><ul><ul><li>Use the tools provided </li></ul></ul><ul><ul><li>Check out handy resources </li></ul></ul><ul><li>Have fun! </li></ul>
  5. 5. LinkedIn <ul><li>Sign up! </li></ul>
  6. 6. LinkedIn <ul><li>36 million users </li></ul><ul><li>Free to join </li></ul><ul><li>Premium version (more tools) </li></ul><ul><li>“ Facebook for job hunters” </li></ul><ul><li>ProTip: participate in groups to add value </li></ul><ul><li>Great spot to find talent </li></ul>
  7. 7. Facebook <ul><li>Sign up! </li></ul>
  8. 8. Facebook <ul><li>175 million active users </li></ul><ul><li>Free to join </li></ul><ul><li>ProTips: </li></ul><ul><ul><li>Use groups </li></ul></ul><ul><ul><li>Create a company page </li></ul></ul><ul><ul><li>Publicize events, promotions, etc. </li></ul></ul><ul><ul><li>Have a plan! </li></ul></ul><ul><li>Trends younger </li></ul><ul><ul><li>Older users are catching up fast </li></ul></ul>
  9. 9. Twitter <ul><li>Sign up! </li></ul>
  10. 10. Twitter <ul><li>8 million users (33% per month) </li></ul><ul><li>1 billion tweets </li></ul><ul><li>140 char. or less </li></ul><ul><li>ProTips: </li></ul><ul><ul><li>search.twitter.com </li></ul></ul><ul><ul><li>Follow early and often </li></ul></ul><ul><ul><li>Use tools like TweetDeck, Twellow and Mr Tweet </li></ul></ul><ul><li>Contribute to the conversation </li></ul>
  11. 11. Keep it professional! http://www.geekculture.com/joyoftech/joyimages/1041.gif
  12. 12. Thank you <ul><li>Email: [email_address] </li></ul><ul><li>Phone: 763-432-0043 </li></ul><ul><li>Web: bizzyweb.com </li></ul><ul><li>Or, let’s get social: </li></ul><ul><li>twitter: </li></ul><ul><li>http://twitter.com/dave1meyer </li></ul><ul><li>http://www.facebook.com/home.php#/profile.php?id=664204106 </li></ul><ul><li>http://www.linkedin.com/in/dave1meyer </li></ul>
  13. 13. Slide credits <ul><li>http://www.slideshare.net/dtunkelang/what-you-need-to-know-about-social-media-presentation </li></ul><ul><li>http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation </li></ul><ul><li>Others at http://www.bizzyweb.com/2009/03/12/notes-and-details-from-todays-social-media-for-the-real-world-talk/ </li></ul>

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