Uservision UX Report

1. HillsideUp!
Mockup Report

2. Contents
3. Executive Summary
7. Users
9. Personas
10. UX/UI Problems
18. Feedback over Social Features
23. Reccomendations

3. Executive Summary

4. Hillside, a leading sports and lifestyle club in Turkey was aiming
to develop v2 of their mobile application where a new module
will help the users to socialize in the club.
There are 3 main features in the application and one of them lets
users to socialize with each other.
The aim of the client is to provide an easy to use and effective
interface for users to interact. The purpose of the test is to
observe the overall UX and UI of socializing module and finding
interface and experience problems.
During the test general UX and other features was also tested.

5. Methodology
- Scenario based tasks to get
users accustomed to the new
application and receive feedbacks
- Ongoing improvement of test
scenarios
- Remote 1-on-1 interviews
Target Metrics
Solving UI Problems
Betterment of social features
Betterment of UX and interaction
Insights
The new version is way more
user friendly and is more
functional however the social
modules are hard to grasp

6. Users

7. First Glance
Overall users like the new fonts and
colours. Regular Hillside fonts and
brand image is been noticed.
Homepage seems functional and
users like the interface at first glance.
The users find the flow of application
incredibly complicated.
Users could not understand the main
features of the application at the first
glance.

8. Ezgi
Comes to Hillside only for
fitness. She has friends
however not open for
socializing. She is open for
spending some time with her
friends at the club.
Alper
Personas
Çağla Ergin
Likes the Hillside culture. She
spends a lot of time at the club
and is open for meeting new
people. She has losts of
friends at the club.
He comes to hillside mainly for
fitness and has many
“buddies”. He is interested in
group activities and
socializing.

9. UX/UI Problems

10. Interface Problems
Navigation buttons are
seriously confusing. One
user defined the
experience as “terribly
bad”. Users natively
press the upper left to
reach the previous page
however this button
directs them to
homepage. Further the
functionality of the
buttons is hard to grasp
and decreases the
pleasure users receive
from the flow

11. The buttons at the home page is hard
to graps by user. The profile page
(which can be accessed by lower right
button) seems like “hi” instead of “h.”
short for hillside. Users couldnt
understand why this “hi” button directs
them to a profile page.
Users natively slide cards from right to
left (or vice versa), thus they did not
like the current flow. The gap below
the cards could be utilized for
providing a better value with navigation
bar.
Most of the users did not grasp why
there is an instagram account included
among cards. They mentioned there is
a lack of harmony among content.

12. User Experience
Most of the Hillside users, especially the ones who
are more involved in fitness activities simply loved
these screens.
One of the users mentioned that he was taking
photos of activities and workout routines and this
feature is a great substitute. No more photo taking.
One user mentioned that there is a discrepancy at
the application. Most of the app is in English, but
there are also Turkish headlines. Also they did not
like the tipography of the headlines.
The colours scheme of these pages are disliked by
users.

13. The screen is already crowded, thus one of the
users mentioned that there are no need of
buzzwords such as “Isınma yapmayı unutmayın!”
The interface of fitness agenda is very
complicated. Users requested a more easy to use
interface.
Uservision reccommends deep dive interviews
with both hillside and non-hillside consumers, as
these pages have the potential to provide value
to both parties.

14. Other
The info button seemed unnecessary to
users.
A female user disliked that there are only
female visuals all over the application.
The simple jogging feature seemed
uncessary to customers

15. One user reccommended that instead of “places next
to me” an alphabetical list would be a better interface.
Further they indicated that a search bar would be
useful. Many users indicated that they don’t use
location services.
Users mentioned that there is no need for catch
phrases like “Eğlencenin en avantajlı kartı”. Such acts
corrupts the brand image. That are could be used for
adding a search bar.
As Uservision, we recommend Hillside to gamify this
loyalty experience.
Loyalty Card

16. A/B Test
Users interacted with the yellow button
more frequently than the other one

17. Social Features

18. “I am LOST!”
“It feels like Tinder. I dont like it. If it
allows me to easily shut down
receiving messages. I would not
delete the app. If creating a profile is
obligatory I would not use the app. If
I can stalk everybody else without
being involved in the app, that
would be amazing though”
“Profile page is confusing, but I
LOVED the idea of reacing the
snapchat and instagram
account of users!”
“Great stalking app, hard to
grasp”
“If I can easily shutdown
messages, the idea is incredible”
“I would use it!”
For our first persona, the application and social features harms the brand
identity. For these users, social features should be invisible and should
not be brought up constantly in front of them. Even for users who are
willing to frequently use the app, getting offline should be an option. On
the other hand it is motivating to see the development of other users
and interacting with them.
%70 of testers liked the idea of
socializing and establishing a
community.
The interface and experience is
disliked by users and was hard to
grasp. Many users indicated that
there were lost and dont know what
to do or why they are interacting
with the app.
%70

19. Group Notifications
“It is fun and informative. However the interface is complicated”
“Same people go to same activities. Nice feature”
“It would be nice to check out different groups easily”
“Really nice feature, bad implementation. I have no idea how to use it”
This part is not included in the case study.

20. Emojis
This part is not included in the case study.

21. This part is not included in the case study.
Interface

22. Recommendations

23. Cinecity
This part is not included in the case study.
Spotify
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24. - A user is willing to check his/her fat/muscle index over
the app and track the improvement
- A user requested more content over healthy living and
cooking- This part is not included in the case study.

25. Batukhan Taluy batukhan@user.vision 05373378991
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