I am a UI/UX Designer with 4 Years experience in Designing Digital Products. Basically, I am an Engineer by education and Designer by Passion. My Designs are always solution driven and User-centered. I am a critical thinker who works on Lean Methodologies. Please Take a look at my portfolio.

1. RAKESH
SRIDHARAN
RS
UX/UI Portfolio

2. ABOUT
I'm a UX/UI designer based in Bangalore,
India.
I enjoy turning complex problems into
simple, beautiful and intuitive designs.
PERSONAL INFORMATION
rakesh.uxer@gmail.com
+91 8015729206
linkedin.com/in/rakesh-uxer/
twitter.com/Rakesh_uxer
Dribbble.com/Rakesh_uxer
behance.com/Rakesh_uxer
UX Fundamentals (Gymnasium)
HCI (IDF)
Design Thinking (IDF)
UX Designer from Scratch (IDF)
CERTIFICATIONS

3. SKILLS
I have a multidisciplinary skill set that
integrates creative knowledge with
technical and business expertise. I
master the best and most current design
tools in the industry alongside having a
strong understanding of and ability to
perceive human nature and human
behavior. I’m a critical thinker with an
open mind, a communicator and a
facilitator.
USER RESEARCH
THROUGH
INTERVIEWS
& PERSONAS
UX FACILATATION
& CLIENT
HANDLING
WIREFRAMES
SKETCHES,
HIFI DESIGN
TASK FLOWS,
USER JOURNEYS,
SCENARIOS
SITEMAPS,
CONTENT
INVENTORIES
RAPID
PROTOTYPING,
INTERACTIVE
PROTOTYPES
USABILITY
TESTING
VISUAL DESIGN
Sketch App, Adobe Photoshop,
Adobe Illustrator
WIREFRAMING & PROTOTYPE
Balsamiq, Principle, Invision,
Marvel

4. EXPERIENCE
PROFESSIONAL WORKABOUT
RILLUSION UI/UX DESIGN STUDIO
2018-2019
UX/UI Designer
MANISOFT SOLUTIONS
2015-2018
UX/UI Designer
I’ve successfully delivered and managed
more than 15+ digital projects ranging
from web & mobile apps, crm platforms,
and SME & large
e-commerce.
All are at the highest standard of
execution and represent some great
companies in their industry.

5. MY PROCESS
Discovery
Gain knowledge of users,
context, technologies, gather
user data, research
competitive products, conduct
interviews and filed studies.
Explore
Build user profiles on gathered
data, create site maps, content
inventories, screen flows,
navigation models, task
flows, user journeys, scenarios.
Select
Evaluate, test, and select
wireframe concepts for
prototype development.
Refine
Evaluate design with
stakeholders to obtain
feedback and conduct
usability testing.
Deliver
Build user profiles on gathered
data, create site maps, content
inventories, screen flows,
navigation models, task
flows, user journeys, scenarios.
Test & Mainain
Evaluate, test, and select
wireframe concepts for
prototype development.
Develop
Create design specifications
and evolve concept/
wireframes into full design
solution.

6. CASE STUDIES
Banking Dashboard - UX/UI Community App - UX/UI
Airlines Website - UX/UI
Laundry.io
Laundry.io - UX/UI & Branding
Finnacle Website - UX/UI
Happystry
Happystry Web & App - UI

7. #CASE STUDY 1
PLATFORM: Desktop web Application
Support Apponomics in their digital transformation
process with the best and most up-to-date UX
practices, trends and research for all their digitial
assets
CHALLENGE
› Setting goals and objectives
› Building personas
› Taskflows
› Conducting competitive research
› Low-fidelity prototypes
› High-fidelity design
WHAT I DID

8. SETTING GOALS AND OBJECTIVES
01
SITE OWNER: APPNOMICS
Primary Audience: Server Maintenance O!cers
Secondary Audience: Front-desk operators
Appnomics are corporate company that supports India’s largest bank by implementing their
Banking Management system. Embedded Appsone is split between the bank transactions
that provides their banks with relevant information and the online banking Management
platform, that offers manage servers and transaction failures in the banking solutions.
WHAT’S ARE THE WEB APP ABOUT ?
The goal of the Website is to provide an integrated solution for the Top Banks digital
transition applying latest trends, techonologies and the optimal user experience.
WHAT ARE THE GOALS OF THE WEB APP?
WHO ARE THE USERS OF THE SITE:

9. 01 BUILDING PERSONA
02
WHO ARE THEY ?
› Server Maintenance Specialist
› Age: 30 - 35
› Gender: Male and female
› Family: Married
› Education: Degree
PAIN POINTS
› Time consuming to do the RCA
for older transactions
› Beginners couldn’t use the interface
as it is not that much intutitve
› People find it hard to find the affected
instances of a single transaction.
MOTIVATION
› They don’t have any other option to find
the infected anomalies
› Be Up-to-date with the generated reports
of the transaction failures
HOW DO THEY FIND INFORMATION?
› On desktops & laptops
› people find the Information on data records
MAIN GOALS:
› To easily do Root cause analysis for failed
trasactions
› Make live monitoring of the transaction loads
› Be able to view the transactions of particular time
and bank activity online

10. 02 BUILDING PERSONA
03
AUDIENCE NEEDS:
› How can i find all my transactions?
› How can i find transactions from last
month?
› Can I do RCA for a particular transation ?
› What if all the anomalies were infected ?
› Can i switch between multiple banks ?
› How can i find the recent alerts about the
transactions ?
SOLUTION (CONTENT & FUNCTIONALITY)
› Interactive Interface design
› Accessibility, UX, IA
› Banking story
› Availability chart
› Intuitive Charts
› Information Looping

11. COMPETITIVE PRODUCT RESEARCH
04

12. CREATING WIREFRAMES
05

13. HIGH-FIDELITY DETAILED DESIGN
06

14. #CASE STUDY 2
PLATFORM: Mobile Application
A Social Community for the Celebrities Built with all the
digital transformations for the better Engagements on their
fan Base Considering the Trust factors, best factors and
updated trends.
CHALLENGE
› Setting goals and objectives
› Conducting User Interview
› Building personas
› User Scenarios
› Userflows
› Conducting competitive research
› Paper Sketching
› Low-fidelity prototypes
› High-fidelity design
WHAT I DID

15. SETTING GOALS AND OBJECTIVES
01
Primary Audience: Fans and Celebrities
Secondary Audience: Movie Promoters, Media Companies
A Social Media App where Celebrity and their Fans can connect with each other
in Live Broadcast Video call, Share Feeds, Share Happenings. This App is majorly
concentrated on enhancing the movie promotions and Song Release Events.
WHAT ABOUT THE APP ?
The goal of the apps is to provide an integrated solution for the Celebrities and
Fans to make a Live Broadcast Video call and chat, socialise, post photos and
feeds for fans and fan clubs to communicate between themselves and their idols.
WHAT ARE THE GOALs OF THE APP?
WHO ARE THE USERS OF THE SITE:

16. USER INTERVIEWS
02
To conduct a Semi-Structured Interview with the
potential users.
OBJECTIVE
AREAS COVERED
GUIDELINES
› Use Primarily open-ended question
› Ask people to show you, not tell you, when possible.
› Ask for specific stories especially about anything you
can’t observe.
› Do not reveal the motivation of the interview instead
you can tell this is a general study.
› Use Primarily open-ended question
› Ask people to show you, not tell you, when possible.
› Ask for specific stories especially about anything you
can’t observe.
› Do not reveal the motivation of the interview instead
you can tell this is a general study.

17. BUILDING PERSONA
03

18. COMPETITOR RESEACH
08

19. USER SCENARIOS
04
Vinay is a college student who spend more time on
the Social Networks. He has a daily habit of
checking recent film updates from his favourite
celebrities and favourite musicians. He posts
updates about his favourite celebrity on his wall
cover and he used to join the twitter trending if it is
related to his favourite celebrity. He have tried so
many times to have a conversation with the
celebrities but most of the time he gets rejected
and feel unmotivated. Since, most of the celebrity
accounts are handled by social media strategist.
R. Madhavan is a famous pan Indian Actor, he have
a huge fan club which was managed by some
people under his guidance.Once there was some
political issues, people from his fan club used his
name to escape from the crime.So, he had to
shutdown his fan club due to the misuse happened
with his popularity. But he is looking for some
secured platform to have a better connection with
his loyal fans. He feels uncomfortable to keep
managers to manage his social accounts. He
regularly make some live videos with his loyal fans.
SCENARIO 1 : Fan finds hard to reach a
celebrity.
SCENARIO 2 : Celebrity has trust issues with
their managers.

20. USER FLOWS
05

21. PAPER SKETCHES
06

22. MID FIDELITY WIREFRAMES
07

23. BRANDING
09
Icon ExplorationsLogo Explorations
Branding Colors Type Explorations
#FAFAFA | RGB : 244 244 244
#222222 | RGB : 43 44 32
#FFE600 | RGB : 255 230 0

24. UI DESIGNS
09

25. #CASE STUDY 3
PLATFORM: Mobile Application
Consumers have to primary concerns about Doorstep
Laundry services: lack of quality and trust. Most people
eventually need a Laundry Service, especially when facing
lack of time in their daily Schedule, so the UX must be as
simple and time-saving as possible.Failure of user
research to confirm my hypothesis required me to rework
the app concept.
CHALLENGE
› Setting goals and objectives
› User Persona
› User Scenario
› Userflows
› Low-fidelity Wireframes
› High-fidelity design
WHAT I DID

26. SETTING GOALS AND OBJECTIVES
Primary Audience: Business people & IT workers
Secondary Audience: Travellers
Most Working Men & women who are so busy in the office and business Schedule need
help in their home activities or maintenance tasks. They either do not know where to
wash their clothes, or they simply don’t have enough Knowledge to maintain the Costly
Garments. Most of the Laundry Services operates only on the Service Point and very
few are collecting clothes from the customer’s in their free time and People find it hard
to get their cleaned clothes back at their preferrable time. Due to Quality concerns,
People feel uncomfortable letting the laundry to use some other detergent that may
spoil their costly Garments.
WHAT ABOUT THE APP ?
The goal of the app is to provide an integrated solution for the Busy People and
batchelors to provide a doorstep laundry service with the option of selecting their
favorite pickup, delievery time and Choosing favorite detergent.
WHAT ARE THE GOALS OF THE APP?
WHO ARE THE USERS OF THE SITE:
01

27. BUILDING PERSONA
02

28. USER SCENARIOS
03
SCENARIO 1 : Business mens find hard to allocate
a time for laundering.
SCENARIO 1 : People feel unsafe to give
their Costly Clothes to laundry
James is an IT Professional, who has two children.He
spends most of the time working and in the evening
taking care of the family.He has a problem in laundering
since He does not have time for it.He used to give his
family clothes to launderer near by her home. The
launderer used to visit his’s home weekly once in the
morning to get the clothes to be washed and the delivery
time of washed cloths are not pre-defined.so He could
not get the clothes at the time he was in the home. He is
looking for the next launderer who can collect and deliver
the clothes as she preferred timing.
Rajan is an Unmarried Business man, who has
no time to clean his clothes as he is busy with
business in the weekends. Once He was using
a laundry service, where he got frustrated by
the careless handling of the costly clothes
with a poor detergent. So He uses direct
laundry service where he can choose his
favorite detergent which may not harm his
clothes. So Rajan is looking for some laundry
Service which has an option of choosing the
Detergent used.

29. USER FLOW
04

30. PAPER SKETCHES
05

31. HI-FI SCREENS
05

32. #CASE STUDY 4
PLATFORM: Web Application
Traveling by air is always an awesome experience,
but I think the stress of booking flights should be
looked into. In today’s digital world, we value speed
and simplicity, so it is very important to have a good
Online Booking System to save time.
CHALLENGE
› Setting goals and objectives
› Building Persona
› Userflows
› Conducting competitive research
› Low-fidelity prototypes
› High-fidelity design
WHAT I DID

33. SETTING GOALS AND OBJECTIVES
Primary Audience: Business people & Tourists
Secondary Audience: Travellers & Backpackers
The project was intended to move Jubba Airways from having an old website to a digital platform
that could respond to modern travel needs and behaviors. Based on an analysis of their website
and revenue, We recommended that they prioritize rethinking their booking experience in order to
improve conversion rates, repeat visits and mobile engagements. “Really, when you think about it,
an airline booking flow is just one big form,” Memoria said. “So we set out to create something
different–not just a better form, but one that was actually enjoyable to use. Thinking about our
project in this holistic way let us start designing immediately.”
WHAT ABOUT THE APP ?
Most people book their flights on their way to the airport and Some others in the middle of
a business meeting. For some, they book theirs while seeing a movie People wanted a section
where they could get a cab, book a hotel, and see places they could visit, because some of them
might not be familiar with the environment. We validated the idea that most people book their
flights while doing other things. In the end, users would prefer a nice, fast, and easy-to-use method
to book their flights while continuing with their day-to-day activities.
WHAT ARE THE GOALS OF THE WEBSITES ?
WHO ARE THE USERS OF THE SITE:
01

34. BUILDING PERSONA
02
WHO ARE THEY ?
› Business Men
› Age: 45
› Gender: Male
› Personality: Frequent Flier, not so tech savvy.
› Lives: Lagos, Nigeria.
PAIN POINTS
› Time consuming to do book
a ticket for various places
› Beginners couldn’t use the interface
as it is not that much intutitve
› People find it hard to find the offers
for a particular route.
MOTIVATION
› They can book cheap flights here
› This airways is the only airlines which
connects more local places inside
africa.
HOW DO THEY FIND INFORMATION?
› On desktops & laptops - Web App
› people find the Information on the emails
MAIN GOALS:
› Spend Less time on flight booking.
› Needs to view available flights at particular time.
› Book and pay for flight with ease and less steps.
›. Not fill out Biodata for each booking.

35. USER FLOW
03

36. MID-FI WIREFRAMES
04

37. HI-FI SCREENS
04

38. #CASE STUDY 5
PLATFORM: Web Application
Finding an Agent to help buying a home or
renovating a home is very hard in Australia. But I
think it is a stressed work to do the wealthfund
management on our own and Booking Each and
every specialist to manage the asset is hard, So
finnacle does for you by saving your time and
money
CHALLENGE
› Setting goals and objectives
› Building Persona
› Userflows
› Low-fidelity prototypes
› High-fidelity design
WHAT I DID

39. SETTING GOALS AND OBJECTIVES
Primary Audience: New Immigrants & House owners
Secondary Audience: Wealthfund Managers & Agents
This Website was designed to support New Immigrants to Australia in Home Buying, Financial
Advising, Mortgage broking, Tax & legal advice support, Savings & Investment Planning, Property
planning By arranging Meetings with Financial Advisor, Mortgage brokers, Tax & legal Advisors,
Our People & Partners.
WHAT ABOUT THE WEBSITE ?
Most people struggle to find the best broking service to aid in Home Buying, Financial Advising,
Mortgage broking, Tax & legal advice support, Savings & Investment Planning, Property planning
within their budget and They Must meet all experts in person to find the Process get done. So Our
Goal is to Hire experts for your service with our Service package at a valuable amount.
WHAT ARE THE GOALS OF THE WEBSITES ?
WHO ARE THE USERS OF THE SITE:
01

40. BUILDING PERSONA
WHO ARE THEY ?
› Business Men
› Age: 35
› Gender: Male
› Lives: Sydney, Australia.
PAIN POINTS
› Time consuming to run behind the experts
for buying a home
› New Immigrants couldn’t find the right
brokers to help on time
› People find it hard to do follow ups with
the process as they dont have any managers.
MOTIVATION
› They can easily meet experts for suggestions
› People Finds all the Services at one service
point with a Manager to follow the process.
HOW DO THEY FIND INFORMATION?
› On desktops & laptops - Website
› people find the Information on the emails
MAIN GOALS:
› Spend Less time on Looking for experts
› Needs to view available options for Buying at
the right place.
› Book and pay for Customised services only.
02

41. MID-FI WIREFRAMES
03

42. ILLUSTRATIONS
04
ILLUSTRATION 1 ILLUSTRATION 2

43. HI-FI SCREENS
05

44. #CASE STUDY 5
PLATFORM: Web & Mobile Application
Finding a best place to sell, buy and market stocks
through an alternative cryptocurrency. People may
do marketting their Products, Trip Plans, Paintings,
and all other goods here.
CHALLENGE
› High-fidelity design
WHAT I DID
Happystry

45. HI-FI SCREENS
01 Happystry