Social Media Marketing 101

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Social Media Marketing 101

  1. 1. Social Media Marketing What Is It? Why Do I Need It? <ul><li>M. Peggy Quattro </li></ul><ul><li>Certified Social Media Strategist </li></ul><ul><li>305-741-4882 </li></ul><ul><li>[email_address] </li></ul>
  2. 2. Which One Are You? <ul><li>You know nothing about Social Media </li></ul><ul><li>You are interested but know nothing about it </li></ul><ul><li>You don’t believe in the value that a comprehensive strategy can bring </li></ul><ul><li>You want to improve on your current campaign </li></ul>
  3. 3. What is Social Media? <ul><li>First and foremost, a marketing tool </li></ul><ul><li>Web-based networking sites focused on dialogue, communication and sharing </li></ul><ul><li>Technology combined with social interaction </li></ul><ul><li>Most popular communities are Twitter, Facebook, LinkedIn, Blogs, and YouTube </li></ul>
  4. 4. Why To Use Social Media <ul><li>Generate brand visibility and awareness </li></ul><ul><li>Monitor and improve brand reputation </li></ul><ul><li>Increase traffic and sales </li></ul><ul><li>Create new partnerships </li></ul><ul><li>Reduce overall marketing costs </li></ul>
  5. 5. Social Media Facts <ul><li>1.9 billion people use the internet </li></ul><ul><li>Twitter has 106 million users in the US </li></ul><ul><li>Facebook has 512 million users globally </li></ul><ul><li>LinkedIn has 50 million users globally, including all Fortune 500 companies </li></ul><ul><li>More than 400 million English blogs </li></ul><ul><li>These figures increase daily </li></ul>
  6. 6. What To DO and NOT Do <ul><li>Do NOT spam </li></ul><ul><li>Do be helpful by offering answers & solutions </li></ul><ul><li>Do NOT self-promote </li></ul><ul><li>Do educate by offering valuable news, tips, current information, and links </li></ul><ul><li>Do NOT stray from consistent communication </li></ul><ul><li>Do be entertaining, funny, or dramatic </li></ul>
  7. 7. Questions to Ask Yourself <ul><li>What do I want to accomplish? </li></ul><ul><li>Who are my best customers/clients? </li></ul><ul><li>Are they using social media? </li></ul><ul><li>What do they want to hear? </li></ul><ul><li>Where is my competition and what are they saying? </li></ul><ul><li>What are they saying about me? </li></ul><ul><li>Do I have the time to pursue this? </li></ul>
  8. 8. Why I Can Help <ul><li>Certified Social Media Strategist </li></ul><ul><li>Posses real world experience in communication, marketing, managing, PR, content writing, and video </li></ul><ul><li>Able to develop a plan to build on what’s working, select the right sites and tools, and cross-connect </li></ul><ul><li>Set up profiles using key words </li></ul>
  9. 9. What You Can Expect <ul><li>A comprehensive strategy takes time to develop, implement, test, and measure </li></ul><ul><li>Tactics designed and based on your identity, needs and goals </li></ul><ul><li>Questions answered & problems solved </li></ul><ul><li>Respect and value web users time </li></ul><ul><li>Get your message out to as many people and places as possible, as many times as possible </li></ul>
  10. 10. Thank You for Your Time! <ul><li>Feel free to contact me with any questions or concerns. Consultation also available. I am happy to help! </li></ul><ul><li>Follow me on Twitter @mpeggyq </li></ul><ul><li>Facebook Page - M Peggy Quattro </li></ul><ul><li>Check my Profile at LinkedIn </li></ul>

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